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Research Areas: Research That Counts
Research means more than counting publications: Munich Business School strives to contribute to the development of practical solutions to relevant business and social challenges. In the area of research, we are concentrating on selected research fields: The research fields "Digital Transformation" and "International Business" address two megatrends and their influence on business administration and management. These are a research topic in themselves, but also have an impact on all relevant business areas. In line with the university's mission, the areas of "Leadership & Responsibility", "Innovation & Entrepreneurship" and "Marketing & Communication" form further research focuses.The following overview includes intellectual contributions from professors employed at Munich Business School in the academic year 2020/21 in the period from 2015 onwards.
Academic Journal
- Bartholomae, F. W., Nam, Ch. W., & Schoenberg, A. M. (2017): Urban shrinkage and resurgence in Germany, Urban Studies, 54 (12), 2701-2718. doi.org/10.1177/0042098016657780
Academic Book
- Stumpfegger, E. (2016). Social Identity and Financial Investment Decisions: Empirical Insights on German-Turks. Cham: Springer International Publishing.
Academic Conference Presentation
- Schoenberg, A., & Bartholomae, F. (2018). Urban Resurgence as a Consumer City: A Case Study for Weimar in Eastern Germany. 65th Annual North American Meetings of the Regional Science Association International, November 7 - 10, 2018, San Antonio, Texas, USA.
- Mierzal, L., Ritz, J., & Bergfeld, M.-M. (2016, June 27 - 30). Succession planning in different cultures: A comparative analysis of family firms in Germany and Mexico. IFERA Conference 2016, Bogotá, Colombia.
- Bronner, A., Ritz, J., & Bergfeld, M.-M. (2016, June 4 - 5). Internationalization of Family Firms and the Role of Private Equity. Family Enterprise Research Conference 2016, Belo Horizonte, Brazil.
- Bartholomae, F. (2015, November 12). Economic and Demographic Development in German Cities. 62nd Annual North American Meetings of the Regional Science Association International. Portland, Oregon, USA.
- Alcaraz, J. et al. (2015, August 7 - 11). Co-Chair of Professional Development Workshop Cosmopolitanism: Nurturing (International) Management "Above and Beyond" Globalization. Academy of Management Conference, Vancouver,
- Bartholomae, F. (2015, May 27). Internationale Wirtschaft. Tagung an der Hochschule für Angewandtes Management, Erding, Germany.
- Ritz, J., & Bergfeld, M.-M. (2015, January 22-24). An exploratory approach to the internationalization of German Family Firms to Latin America: Current Situation and Future Opportunities. AIB-LAT Conference 2015, Santiago de Chile, Chile
Working Paper/Report
- Kraemer, K., Ritz, J., & de Cárdenaz López, R. (2018). Practical Application of the Uppsala Internationalization Model - Lessons from 8 Case Studies. Munich Business School Working Paper Series (ISSN 2367-3869), 2018-04.
- Bartholomae, F. W. (2017): Economic Effects of Recent Social and Technological Developments. Universität der Bundeswehr München, Fachgruppe für Volkswirtschaftslehre, Volkswirtschaftliche Diskussionsbeiträge 29 (4), Neubiberg.
- Bartholomae, F. W., Nam, C. W., & Schoenberg, A. M. (2017). Urban Resurgence as a Consumer City: A Case Study for Weimar in Eastern Germany, CESifo Working Paper No. 6610, Munich.
- Bergfeld, M.-M., & Ritz, J. (2017). Succession Planning in Different Cultures: A Comparative Analysis of Family Firms in Mexico and Germany. Munich Business School Working Paper Series, ISSN 2367-3869, 2017-04.
- Bergfeld, M.-M., & Ritz, J. (2017). An Exploratory Approach to the Internationalization of German Family Firms to Latin America: Current Situation and Future Opportunities. Munich Business School Working Paper Series, ISSN 2367-3869, 2017-03.
- Reitmeier, Ph., & Schmidkonz, Ch. (2016). Activision Blizzard, Inc. in China: A PEST Analysis. Munich Business School Working Paper Series (ISSN 2367-3839), 2016-03.
- Josten, S., Bartholomae, F. W., & Schoenberg, A. M. (2016): National Debt Policies in Europe after the Crisis, CESifo Forum, 17 (1), 72–76.
- Bartholomae, F. W., Nam, C. W., & Schoenberg, A. M. (2015): Urban Shrinkage in Eastern Germany, CESifo Working Paper No. 5200, Munich.
Practitioner Journal
- Schmidkonz, Ch. (2018). Geld alleine macht auch in China nicht glücklich. ChinaContact, 3/4 2018, 54 - 56.
- Behringer, F., & Schmidkonz, Ch. (2017). Im Glück chinesischer Mitarbeiter liegt der Schlüssel zum Erfolg. ChinaContact, 01.17, 16-17.
Practitioner Meeting Presentation
- Ritz, J. (2017, May 9 - 11). Emprendimiento Familiar [Family Entrepreneurship]. 3ra Cumbre International de Empresas Familiares: Emprendemiento familiar - el secreto del exito a largo plazo para familias empresarias [3rd International Family Business Summit: Family Entrepreneurship - The Secret of Long-Term Success for Family Enterprises], Quito/Guayaquil, Ecuador.
- Bergfeld, M.-M. (2017, May 9 - 11). Family Venturing: Emprendimiento Familiar 2.0 [Family Venturing: Family Venture 2.0]. 3ra Cumbre International de Empresas Familiares: Emprendemiento familiar - el secreto del exito a largo plazo para familias empresarias [3rd International Family Business Summit: Family Entrepreneurship - The Secret of Long-Term Success for Family Enterprises], Quito/Guayaquil, Ecuador.
- Seif, H. (2016, July 15). TTIP – Chance oder Risiko für den deutschen Mittelstand. Wirtschaftsbeirat Bayern, Tegernsee, Germany.
- Ritz, J. (2016, May 2-4). Internationalization as a Way for Growth. Cumbre Empresas Familiares in Ecuador, Quito/Cuenca/Guayaquil, Ecuador.
- Schmidkonz, Ch. (2015, May 18). China und das Streben nach Glück. IHK Schwaben mit Chinaforum Bayern, Augsburg, Germany.
Textbook
- Morasch, K. & Bartholomae, F. (2017). Handel und Wettbewerb auf globalen Märkten, 2nd updated and expanded edition, Wiesbaden: Springer Gabler. link.springer.com/book/10.1007/978-3-658-16044-9
- Morasch, K., Bartholomae, F. W. (2017), Handel und Wettbewerb auf globalen Märkten, 2. aktual. u. erw. Aufl. Springer: Wiesbaden.
- Albrecht, A. (2016). Internationales Management. Berlin: Berliner Wissenschafts-Verlag.
Internet/Blog Contribution
- Seif, H., Zettl, A., & Stärker, H. (2018, January 31). Case Study – Markteintrittsstrategie eines deutschen High-Tech-Unternehmens in den japanischen Markt [Case Study – A German High-Tech Company’s Strategy for Entering the Japanese Market]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/markteintritt-japan/
- Bergfeld, M.-M. (2018, January 23). Wie Familienunternehmen und Private-Equity-Fonds Wachstumspartner sein können – statt Konkurrenten oder Feinde [How Family Businesses and Private Equity Funds Can Be Partners for Growth Instead Opponents or Foes]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/familienunternehmen-private-equity/
- Bartholomae, F.W., Nam, C.W., Schoenberg, A.M. (2017, November 11). Stadterneuerung als "Consumer City" am Beispiel Weimar, Ökonomenstimme. Retrieved from www.oekonomenstimme.org/artikel/2017/11/stadterneuerung-als-consumer-city-am-beispiel-weimar/
- Schmidkonz, Ch., & Behringer, F. (2017, August 16). Das Glückspotenzial chinesischer Arbeitnehmer in deutschen Unternehmen in China [The Happiness Potential of Chinese Workers in German Companies in China]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/chinesische-arbeitnehmer-in-deutschen-unternehmen/
- Bartholomae, F. W., & Sauer, B. (2017, August 3). Verdient Deutschland an Griechenland? Ökonomenstimme. Retrieved from www.oekonomenstimme.org/artikel/2017/08/verdient-deutschland-an-griechenland/
- Hüni, V., Jung, H. H., & Miller, W. (2017, July 4). Den Kulturwandel nach einer Unternehmensübernahme erfolgreich bestehen [How to Successfully Manage the Cultural Change Following a Takeover]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/unternehmensuebernahme/
- Bergfeld, M.-M., Bergfeld, A. F., & Bannys, F. (2017, June 27). Wie Unternehmerfamilien ihre operativen Portfolios an die familiäre Leistungsfähigkeit anpassen und so ihre langfristige Performance sichern können [How Business Families Can Assure Long-Term Performance by Aligning Their Operational Portfolios With Family Capabilities]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/familienunternehmen-vermoegenstransfer/
- Schwartz, H., Bergfeld, M.-M. (2017, May 9). Was die über 1.000 Jahre alten japanischen Familienunternehmen uns lehren können [What Japan’s Over 1,000 Year-Old Family Owned Businesses Can Teach Us]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/familienunternehmen-japan/
- Weilage, Ch. (2017, January 27). Management Basics: Living Abroad and Functional Fixedness [Management Basics: Leben im Ausland und Funktionale Gebundenheit]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/management-basics-functional-fixedness/
- Bartholomae, F., Nam, C.W., & Schoenberg, A. (2016, December 30). Schrumpfende Städte in Deutschland: Ursachen und Strategien zur Bewältigung der Probleme. Ökonomenstimme. Retrieved from www.oekonomenstimme.org/artikel/2016/12/schrumpfende-staedte-in-deutschland-ursachen-und-strategien-zur-bewaeltigung-der-probleme/
- Schmidkonz, Ch. (2016, November 2). Die drei Gesichter des Internets in China. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/11/internet-in-china/
- Albrecht, A. (2016, October 12). Internationale Missverständnisse. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/10/internationale-missverstandnisse/
- Schmidkonz, Ch. (2016, May 27). Warum es in China keine Fünfjahrespläne mehr gibt. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/05/fuenfjahresplaene-china/
- Engler-Hamm, F. B., & Seif, H. (2016, April 22). Internationalisierungsstrategien von Geschäftsmodellen auf der Grundlage von Sharing-Economy-Prinzipien – eine Analyse ausgewählter Unternehmen. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/04/sharing-economy/
- Zirus, W., & Seif, H. (2016, April 15). TTIP – eine faktenbasierte Analyse. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/04/ttip-2/
- Zirus, W., & Seif, H. (2016, April 1). Konsequenzen einer deutschen Führungsrolle in der EU. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/04/deutschland-eu/
- Albrecht, A. (2016, March 14). Internationales Management - die Königsdisziplin. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/03/internationales-management/
- Zirus, W., & Seif, H. (2016, February 19). Kommt der Brexit? Was ein Ausstieg Großbritanniens aus der EU bedeutet. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/02/kommt-der-brexit/
- Schmidkonz, Ch. (2016, January 19). „Why Taiwan Matters“: Was das Ergebnis der Präsidentschaftswahlen auf Taiwan bedeutet. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/01/why-taiwan-matters/
- Maráz, G. (2015, December 7). Die Zukunft der Mehrsprachigkeit – Englisch bleibt "Gold wert". MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/12/englisch-bleibt-gold-wert/
- Schmidkonz, Ch. (2015, August 8). Happiness Among Chinese Students Munich Business School. MBS Busines Blog. Retrieved from www.munich-business-school.de/insights/en/2015/happiness-among-chinese-students/
- Schmidkonz, Ch. (2015, January 14). Warum LINE und WeChat bereit sind, Facebook und WhatsApp abzulösend. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/01/warum-line-und-wechat-bereit-sind-facebook-und-whatsapp-abzuloesen/
- Weilage, C. (2015, January 9). Business Location Germany – A Working World that’s Changing. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2015/01/business-location-germany-a-working-world-thats-changing/
Other Intellectual Contribution
- Schmidkonz, Ch. (2018, August 2). Germany toughens stance on Chinese investment. Interview in Nikkei Asian Review. Retrieved from asia.nikkei.com/Business/Business-Deals/Germany-toughens-stance-on-Chinese-investment
- Schmidkonz, C. (2017, November 28). Suspension of Chinese under-20 soccer tour casts a cloud over the lauded China-Germany cooperation. Interview in South China Moring Post. Retrieved from www.scmp.com/sport/china/article/2121931/suspension-chinese-under-20-soccer-tour-casts-cloud-over-lauded-china
Academic Journal
- Edwards, M., Alcaraz, J., & Cornell, S. (accepted). Management Education and Earth System Science: Transformation as if Planetary Boundaries Mattered. Business and Society.
- Albrecht, A., Hillert, A., & Albrecht, E. (2018). Burnout: Coaching versus Psychoterapie. PiD - Psychotherapie im Dialog, 19, 80 - 84. doi.org/10.1055/a-0556-2563
- Gálvez, A., Tirado, F. & Alcaraz, J. (2018) Resisting Long Working Hours. The Case of Spanish Female Teleworkers. German Journal of Human Resource Management: Zeitschrift für Personalforschung, 32(3-4), 195-216. doi.org/10.1177/2397002218782174
- Mayer, J., & Scheck, B. (2018). Social Investing – What Matters from the Perspective of Social Enterprises? Nonprofit and Voluntary Sector Quarterly, 47(3), 493-513. doi.org/10.1177/0899764017749889
- Albrecht, A. (2017). Disruptive Organisation. Gruppe. Interaktion. Organisation. Zeitschrift für Angewandte Organisationspsychologie (GIO), 3 (2017), 185 - 192. doi.org/10.1007/s11612-017-0380-8
- Alcaraz, J. M., Susaeta, L., Suarez, E., Colón, C., Gutiérrez-Martínez, I., Cunha, R., … Pin, J. R. (2017). The human resources management contribution to social responsibility and environmental sustainability: explorations from Ibero-America. International Journal of Human Resource Management. Advance online publication: doi.org/10.1080/09585192.2017.1350732
- Davey, T. (2017). Converting university knowledge into value - How conceptual frameworks contribute to the understanding of the third mission role of European universities. International Journal of Technology Transfer and Commercialisation, 15(1), 65-96. doi.org/10.1504/IJTTC.2017.084637
- Dreesbach-Bundy, S. & Scheck, B. (2017): Corporate volunteering: A bibliometric analysis from 1990 to 2015. Business Ethics: A European Review, 26(3), 240-256. doi.org/10.1111/beer.12148
- Pérez-Pineda, F., Alracaz, J., & Colón, C. (2017). Creating sustainable value in the hospitality industry: a (critical) multi-stakeholder study in the Dominican Republic. Journal of Sustainable Tourism, 25(11), 1633-1649. doi.org/10.1080/09669582.2017.1297451
- Alcaraz, J. M., Sugars, K., Nicolopoulou, K., & Tirado, F. (2016). Cosmopolitanism or globalization: the Anthropocene turn. Society and Business Review, 11 (3), 313-332. doi.org/10.1108/SBR-10-2015-0061
- Nicolopoulou, K., Kakabadse, N. K., Nikolopoulos, K. P., Alcaraz, J. M., & Sakellariou, K. (2016). Cosmopolitanism and transnational elite entrepreneurial practices: Manifesting the cosmopolitan disposition in a cosmopolitan city. Society and Business Review, 11 (3), 257-275. doi.org/10.1108/SBR-01-2016-0001
- Christ, J., & Schmidkonz, Ch. (2016). Analyse von Mitarbeiterglück am Beispiel der Generation Y in Deutschland. Der Betriebswirt, 3/2016, 20-24.
- Albrecht, A. (2016). Virtuelles Führen als kritischer Erfolgsfaktor in der neuen Arbeitswelt. PERSONALquarterly, 01/16, 17-22.
Academic Book
- Stahlhofer, N. J., Schmidkonz, Ch., & Kraft, P. (2018). Conscious Business in Germany: Assessing the Current Situation and Creating and Outlook for a New Paradigm. Heidelberg, Germany: Springer International Publishing. doi.org/10.1007/978-3-319-69739-0
- Nasher, J. (2017). Die Staatstheorie Karl Poppers. Tübingen: Mohr Siebeck.
Academic Book Chapter
- Alcaraz, J. M., & Fotaki, M. (2018). Teaching Sustainability and Management Critically: ‘Expectation Failures’ as a Powerful Pedagogical Tool. In M. Brueckner, R. Spencer, & M. Paull (Eds.), Disciplining the Undisciplined: perspectives on responsible citizenship, corporate social responsibility and sustainability. UK: Springer. doi.org/10.1007/978-3-319-71449-3_14
Academic Conference Proceedings
- Maraz, G., & Baldi, S. (2018). Future Skills for Future Jobs: The Social Service Project as a Complex Training Tool for Business Students. Higher Education Institution Conference 2018, Dubrovnik, Croatia.
- Gálvez, A., & Tirado, F., & Alcaraz, J. M. (2018). Micro-Resistance in Teleworking. Tactics and Subjectivity in Female Teleworkers. In G. Atinc (Ed.), Proceedings 78th Annual Meeting of The Academy of Management (August 10 - 14, 2018), Chicago, USA.
- Gálvez, A., & Tirado, F., & Alcaraz, J. M. (2018). Resisting Long Working Hours: The Case of Spanish Female Tele-Workers. In G. Atinc (Ed.), Proceedings 78th Annual Meeting of The Academy of Management (August 10 - 14, 2018), Chicago, USA.
Academic Conference Presentation
- Bergfeld, A. F., Ritz, J., & Bergfeld, M.-M. (2018). Legacy, Identity, and Entrepreneurial Spirit: Insights from the Legacy Roundtable. Family Enterprise Research Conference (FERC) 2018, Universidad Panamericana, Guadalajara, Mexico.
- Iliev, P., Ritz, J., & Bergfeld, M.-M. (2018). Internationalization of Family Firms: The Case of Bulgaria. Family Enterprise Research Conference (FERC) 2018, Universidad Panamericana, Guadalajara, Mexico.
- Alcaraz, Jose (2018). Frankenstein, Sci-Fi, Cli-Fi, and Business. Commemorative Sessions 200 Years “Frankenstein: The Modern Prometheus”. Universitat Autonoma de Barcelona, Spain.
- Alcaraz, J. M., Shandler, K., Edwards, M. (2017, August 20 - 23). Connectivity and Cross-Scale Dynamics: MBA Learning Experiences Across Three Regions. Resilience 2017 - Resilience Frontiers for Global Sustainability, Stockholm, Sweden.
- Bergfeld, M.-M., Bannys, F., & Bergfeld, A. F. (2017, August 8). Resilient Family Business Systems: Achieving Longevity by Aligning Portfolio Strategies with Family Capabilities. Symposium on Longevity and Resilience at the Interface of Family, Business and Environment. 77th Annual Meeting at the Academy of Management, Atlanta, USA.
- Nicolopoulou, K., Alcaraz, J. M. (2017, May 18 - 20). Agri-Food and Global Sustainability: Towards a Cosmopolitan Global Framework to Address The Planetary Boundaries. 12th Organization Studies Workshop Food Organizing Matters: Paradoxes, Problems and Potentialities, Chania, Crete, Greece.
- Scheck, B., Achleitner, A.-K., Bassen, A., & Spiess-Knafl, W. (2017, April 21). Reporting in Social Entrepreneurship. International Symposium on Social Entrepreneurship (ISSE). Asia Centre for Social Entrepreneurship & Philanthropy, NUS Business School, Singapore.
- Alcaraz, J. M., Tirado, F., & Nicolopoulou, K. (2015) (Thick) Cosmopolitanism and planetary boundaries: addressing corporate responsibility in the anthropocene. 2015 Canberra Conference on Earth System Governance: Democracy & Resilience in the Anthropocene.
- Alcaraz, J. et al. (2015, August 7 - 11). Co-Chair of Professional Development Workshop Cosmopolitanism: Nurturing (International) Management "Above and Beyond" Globalization. Academy of Management Conference, Vancouver, Canada.
- Alcaraz, J. M. et al. (2015, August 7 - 11). The Antropocene: Organizations and the Environment in New Geological Epoch. Academy of Management Conference, Vancouver, Canada.
- Dreesbach, S., & Scheck, B. (2015). Outsourcing of corporate volunteering: Does it impact employees' organizational commitment? 31st EGOS Colloquium - Organizations and the Examined Life: Reason, Reflexivity and Responsibility, July 2-4, 2015, ALBA Graduate Business School at The American College of Greece, Athens, Greece.
- Barbara Scheck, B., Höchstädter, A. K., & Busch, T. (2015). Making money at the expense of the poor? An investigation of individuals’ preferences to impact invest versus donate. 31st EGOS Colloquium - Organizations and the Examined Life: Reason, Reflexivity and Responsibility, July 2-4, 2015, ALBA Graduate Business School at The American College of Greece, Athens, Greece.
Working Paper/Report
- Behringer, F., & Schmidkonz, Ch. (2017). Gemeinsamkeiten und Unterschiede glückstheoretischer Konzepte in Europa und China und ihre Bedeutung für die Wirtschaft. Munich Business School Working Paper Series (ISSN 2367-3869), 2017-01.
- Christ, J., & Schmidkonz, Ch. (2016). The Quintuple Bottom Line Model - an innovative approach to analysing happiness at work applied to the Generation Y in Germany. Munich Business School Working Paper Series (ISSN 2367-3839), 2016-01.
Practitioner Journal
- Schmidkonz, Ch. (2018). Geld alleine macht auch in China nicht glücklich. ChinaContact, 3/4 2018, 54 - 56. - Behringer, F., & Schmidkonz, Ch. (2017). Im Glück chinesischer Mitarbeiter liegt der Schlüssel zum Erfolg. ChinaContact, 01.17, 16-17.
- Wagner, D., & Schirmer, H. (2016). Digitales HRM – “Gestalten oder Verwalten?”. personal manager, 2, 32-35.
- Albrecht, A. (2016). Leadership im Change - Neue Kompetenzen für Führungskräfte gefordert. In HR Performance, 4/2016.
- Schmidkonz, Ch. (2015). Review of Mingong. Die Suche nach dem Glück, by Müller, W. Asien - The German Journal on Contemporary Asia, 137, 130-131.
- Schmidkonz, Ch. (2015). Making the World a Better Place through Happiness. Boao Review 04/2015, 70-74.
Practitioner Book
- Steiner, A. D., Hefele, C., & Schmidkonz, Ch. (2018). Happiness im Business: Zufriedene Mitarbeiter - glückliche Manager - erfolgreiche Unternehmen. Weinheim, Germany: Wiley-VCH Verlag.
Practitioner Book Chapter
- Dreesbach-Bundy, S., & Scheck, B. (2018). Einführung. In S. Dreesbach-Bundy, & B. Scheck (Eds.). CSR und Corporate Volunteering: Mitarbeiterengagement für gesellschaftliche Belange (pp. 1-6). Berlin, Heidelberg: Springer Gabler. doi.org/10.1007/978-3-662-54092-3_1
- Albrecht, A. (2017). Leadership 4.0: Virtuelle Organisationsformen. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 19-34). Munich: Carl Hanser Verlag.
Practitioner Meeting Presentation
- Nasher, J. (2018). Wie Sie Kompetenz zeigen und Menschen für sich gewinnen. Wissentanken, Stadtzeitung und Aichacher Zeitung, Friedberg, Germany.
- Ritz, J. (2018). Sucesión estratégica para familias empresarias [Succession Strategies for Family Businesses]. 4ta Cumbre Internacional de Empresas Familiares en Ecuador [4th International Family Business Summit in Ecuador]. Quito (June 5)/Guayacil (June 7), Ecuador.
- Bergfeld, M.-M. (2018). Cómo crear un legado fuerte y duradero [How to create a strong and lasting legacy]. 4ta Cumbre Internacional de Empresas Familiares en Ecuador [4th International Family Business Summit in Ecuador]. Quito (June 5)/Guayacil (June 7), Ecuador.
- Albrecht, A. (2018). The Next Generation: Integration und Herausforderung des trans-generationalen Business. Videoconference, Roundtable der Coachingverbände.
- Scheck, B. (2018, May 15). Herausforderung Impact(-messung). Social Business MeetUp München.
- Schmidkonz, Ch. (2018, March 1). Glückskekse im Vergleich – Happiness in Bayern und China. Bayerisch-Chinesisches Frühlingsfest, Chinaforum Bayern, München.
- Albrecht, A. (2017, July 6). Virtual Leadership: The Next Generation. World Class New Work 2017, Frankfurt, Germany.
- Nasher, J. (2017, June 8). Buchvorstellung "Die Staatstheorie Karl Poppers". Munich Business School.
- Alcaraz, J. (2017, April 24). Public understanding of the planetary boundaries. Experiences and challenges for communicators and educators. Makig the Planetary Boundaries Concept Work: International Conference on the Practical Implications for Society, Economy and Politics, April 24 - 25, 2017, Berlin, Germany.
- Schmidkonz, Ch. (2016, March 16). An Introduction to Happiness in Business and Economics. National Taiwan Normal University, Taipei, Taiwan.
- Schmidkonz, Ch. (2017, January 12). Erfolgsfaktor Glück – warum Happiness und Business zusammengehören. 12. Neujahrsempfang der vbw Bezirksgruppe Oberfranken, Schloss Thurnau, Thurnau, Germany.
- Schmidkonz, Ch. (2016, July 14). An introduction to mindfulness and compassion. Year of the X – 33 Monkeys, Tschagguns, Austria.
- Bergfeld, M.-M. (2016, May 2-4). Crear oportunidades en colaboración y con alianzas estratégicas. Cumbre Internacional de Empresas Familiares, Quito/Cuenca/Guayaquil, Ecuador.
- Ritz, J. (2015, June 22-24). Professionalization of Family Firms. Cumbre Empresas Familiares in Ecuador, Quito/Cuenca/Guayaquil, Ecuador.
- Albrecht, A. (2015, June 5). Coaching im gesellschaftlichen Kontext von Morgen, ICF Summer University 2015, Munich Business School, Germany.
- Schmidkonz, Ch. (2015, May 18). China und das Streben nach Glück. IHK Schwaben mit Chinaforum Bayern, Augsburg, Germany.
- Schmidkonz, Ch. (2015, February 5). Happiness Economics: Das Streben nach Glück in Wirtschaft und Gesellschaft. Westfälische Wilhelms-Universität Münster – Institut für Sinologie und Ostasienkunde, Münster, Germany.
Internet/Blog Contribution
- Schäffner, G. J. (2018, June 12). Wirtschaftsethik – Anspruch und Wirklichkeit (Teil 6a). MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/wirtschaftsethik-moderne-sklaverei/
- Scheck, B., Spiess-Knafl, W. (2018, June 5). Wirkung von Stiftungen: Eine multidimensionale Betrachtung [The Impact of Foundations: A Multidimensional Examination]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/wirkung-stiftungen/
- Schmidkonz, Ch. (2018, May 29). Transformative Technologien (Transtech) und ihr Potenzial zur Steigerung des Wohlbefindens am Arbeitsplatz (Teil 1) [Transformative Technologies (Transtech) and Their Potential for Increasing Workplace Well-Being (Pt. 1)]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/transformative-technologie/
- Schmidkonz, Ch. (2018, March 20). 5 Learnings aus 5 Jahren “Success Factor Happiness” an einer Business School [5 Learnings from 5 Years “Success Factor Happiness” at a Business School]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/learnings-happiness/
- Albrecht, A. (2018, February 27). Bachelor Business Projects: Managers – Not Bachelors [Bachelor Business Projects: Managers – Not Bachelors]. MBS Business Blog. Rerieved from www.munich-business-school.de/insights/2018/managers-not-bachelors/
- Bergfeld, M.-M. (2018, January 23). Wie Familienunternehmen und Private-Equity-Fonds Wachstumspartner sein können – statt Konkurrenten oder Feinde [How Family Businesses and Private Equity Funds Can Be Partners for Growth Instead Opponents or Foes]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/familienunternehmen-private-equity/
- Schmidkonz, Ch., & Stütz, P. (2017, December 12). Intuition als Grundlage für Geschäftsentscheidungen [Intuition as a Basis for Business Decisions]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/intuition-geschaeftsentscheidungen/
- Schäffner, G. J. (2017, November 28). Wirtschaftsethik – Anspruch und Wirklichkeit (Teil 5: Wirtschaftsethisch diskussionswürdige Sachverhalte: Korruption). MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/wirtschaftsethik-korruption/
- Albrecht, A. (2017, November 21). Disruptive Organisationen [Discruptive Organizations]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/disruptive-organisationen/
- Davey, T. (2017, November 14). A Skill Vital to Professional Sport Can Help You Achieve Your Best in Business (Part 2) [Wie Ihnen eine wichtige Fähigkeit von Profisportlern auch im Geschäftsleben helfen kann (Teil 2)]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/sport-skill-can-help-achieve-best-in-business-2/
- Davey, T. (2017, September 26). A Skill Vital to Professional Sport Can Help You Achieve Your Best in Business (Part 1) [Wie Ihnen eine wichtige Fähigkeit von Profisportlern auch im Geschäftsleben helfen kann (Teil 1)]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/sport-skill-can-help-achieve-best-business/
- Schäffner, G. J. (2017, September 19). Wirtschaftsethik – Anspruch und Wirklichkeit (Teil 4: Wirtschaftsethisch diskussionswürdige Sachverhalte: Steuer). MBS Business Blog. Retrieved From www.munich-business-school.de/insights/2017/wirtschaftsethik-steuer/
- Alcaraz, J. M., & Shandler, K. (2017, September 12). Business and the “Planetary Boundaries” (Part 5): Interacting Boundaries, Interacting Risks [Wirtschaft und „Planetare Grenzen“(Teil 5): Interagierende Grenzen, interagierende Risiken]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/business-planetary-boundaries-v/
- Alcaraz, J. M., & Shandler, K. (2017, September 5). Business and the “Planetary Boundaries” (Part 4): Some Important Business Ethics Considerations [Wirtschaft und „Planetare Grenzen“ (Teil 4): Überlegungen zum Thema Wirtschaftsethik]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/business-planetary-boundaries-iv/
- Alcaraz, J. M., & Shandler, K. (2017, August 30). Business and the “Planetary Boundaries” (Part 3): On the Need of Multi-Scalar Organizational Approaches [Wirtschaft und „Planetare Grenzen“ (Teil 3): Über die Notwendigkeit mehrstufiger organisatorischer Ansätze]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/business-planetary-boundaries-iii/
- Schmidkonz, Ch., & Behringer, F. (2017, August 16). Das Glückspotenzial chinesischer Arbeitnehmer in deutschen Unternehmen in China [The Happiness Potential of Chinese Workers in German Companies in China]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/chinesische-arbeitnehmer-in-deutschen-unternehmen/
- Baldi, S. (2017, August 8). Verantwortungsvolle Managementausbildung in der Praxis (Teil 2) [Responsible Management Education in Practice (Part 2)]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/unternehmerische-verantwortung-ii/
- Baldi, S. (2017, August 1). Verantwortungsvolle Managementausbildung in der Praxis (Teil 1) [Responsible Management Education in Practice (Part 1)]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/unternehmerische-verantwortung-i/
- Alcaraz, J. M., & Shandler, K. (2017, July 25). Business and the “Planetary Boundaries”: Grasping Key Notions Around the Scale of Global Sustainability (Part 1) [Wirtschaft und „Planetare Grenzen“: Zentrale Konzepte globaler Nachhaltigkeit (Teil 1)]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/business-planetary-boundaries-i/
- Alcaraz, J. M., & Shandler, K. (2017, July 25). Business and the “Planetary Boundaries”: Grasping Key Notions Around the Scale of Global Sustainability (Part 2) [Wirtschaft und „Planetare Grenzen“: Zentrale Konzepte globaler Nachhaltigkeit (Teil 2)]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/business-planetary-boundaries-ii/
- Hüni, V., Jung, H. H., & Miller, W. (2017, July 4). Den Kulturwandel nach einer Unternehmensübernahme erfolgreich bestehen [How to Successfully Manage the Cultural Change Following a Takeover]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/unternehmensuebernahme/
- Schäffner, G. J. (2017, April 28). Wirtschaftsethik – Anspruch und Wirklichkeit (Teil 3: Wirtschaftsethisch diskussionswürdige Sachverhalte). MBS Business Blog. Reviewed from www.munich-business-school.de/insights/2017/wirtschaftsethik-fallbeispiele/
- Albrecht, A. (2017, March 31). Leadership 4.0. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/leadership-4-0-2/
- Baldi, S. (2017, March 24). Wofür wir stehen, wohin wir gehen: Die neue Vision, Mission und Werte der Munich Business School [What We Stand for, Where We Are Going: The New Vision, Mission and Values of Munich Business School]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/vision-mission-werte/
- Weilage, Ch. (2017, March 17). Getting to the Milk of It [Der Kuh auf den Zahn fühlen]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/getting-to-the-milk-of-it/
- Nasher, J. (2017, February 17). Egal wie kompetent Sie sind: Ihr Erfolg hängt von etwas anderem ab. Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/niemand-erkannte-das-genie-das-experiment-1097-erkannten-das-talent-eines-geigers-nicht_id_6642959.html
- Weilage, Ch. (2016, December 16). Management Basics: Remembering to Give Back. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2016/management-basics-give-back/
- Schmidkonz, Ch., & Bergfeld, M.-M. (2016, December 13). „SU-HA-PA“: Das neue „Succession-Happiness-Paradox“ in Unternehmerfamilien. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/12/succession-happiness-paradox/
- Scheck, B. (2016, December 5). Das 21. Jahrhundert: ein Zeitalter sozialer Innovationen? MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/12/soziale-innovation/
- Bergfeld, M.-M., & de Cárdenas López, R. (2016, October 5). Familienunternehmen in komplexen Zeiten führen – Zehn Lektionen aus der Militärstrategie. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/10/familienunternehmen-militarstrategien/
- Schäffner, G. J. (2016, September 19). Wirtschaftsethik – Anspruch und Wirklichkeit (Teil 1: Die Wertedebatte in der BWL). MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/09/wirtschaftsethik-wertedebatte/
- Schäffner, G. J. (2016, September 19). Wirtschaftsethik – Anspruch und Wirklichkeit (Teil 2: Die aktuelle Situation). MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/09/wirtschaftsethik-aktuell/
- Zirus, W., & Schmidkonz, Ch. (2016, August 26). Impact Investing oder der Wunsch nach „Doing Good while Doing Well“ (Teil 1). MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/08/impact-investing-2/
- Albrecht, A. (2016, July 29). Leadership im Change: Neue Kompetenzen für Führungskräfte gefordert. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/07/leadership-im-change/
- Albrecht, A. (2016, June 3). Student Coaching - Selbstentwicklung mit professioneller Unterstützung. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/06/student-coaching/
- Kraft, P., & Scherer, T. (2016, May 19). Vom Privileg, Verantwortung zu übernehmen. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/05/privileg-verantwortung/
- Maráz, G. (2016, May 13). "Refugees Welcome“ und die Hochschule der Zukunft. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/05/refugees-welcome/
- Schmidkonz, Ch. (2016, March 18). Was Studierende in einem „Glückskurs“ an einer Business School lernen. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/03/success-factor-happiness-2016/
- Baldi, S. (2016, March 4). Wissen, Handeln, Sein: Managementkompetenzen für 2020 entwickeln. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/03/wissen-handeln-sein/
- Schmidkonz, Ch. (2015, November 6). Warum „Conscious Business“ die Zukunft gehören muss. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/11/conscious-business/
- Maráz, G. (2015): Soziale Verantwortung leben: Die MBS engagiert sich für Münchner Flüchtlinge, 11.09.2015, www.munich-business-school.de/insights/2015/09/soziale-verantwortung-leben-die-mbs-engagiert-sich-fur-munchner-fluchtlinge/
- Schmidkonz, Ch. (2015, August 8). Happiness Among Chinese Students Munich Business School. MBS Busines Blog. Retrieved from www.munich-business-school.de/insights/en/2015/happiness-among-chinese-students/
- Albrecht, A. (2015, July 27). Fit for Job: New Employability. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/fit-for-job-new-employability-2/
- Bergfeld, M.-M., & Segler, K. (2015, July 10). Was Wimbledon und der Mittelstand gemeinsam haben: „Past Success is no Guarantee for Future Success!“. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/past-success-is-no-guarantee-for-future-success/
- Maráz, G. (2015, April 22). Hochschule reloaded: Gesellschaftliche Verantwortung als First Mission. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/hochschule-reloaded-gesellschaftliche-verantwortung-als-first-mission/
- Albrecht, A. (2015, April 17). Trendthemen in der Arbeitswelt: Internationale Teams ? Himmel oder Hölle? MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/04/trendthemen-in-der-arbeitswelt-international-teams-%E2%80%92-heaven-or-hell/
- Maráz, G. (2015, February 13). Projektmanagement mit Gemeinnutzen – Die Soziale Projektarbeit an der MBS. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/projektmanagement-mit-gemeinnutzen-die-soziale-projektarbeit-an-der-mbs/
- Maráz, G. (2015, February 6). Das Potential von Service Learning. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/02/das-potenzial-von-service-learning/
- Albrecht, E. (2015, January 22). Ausbildung zum Business Coach: Ein Leitfaden durch den Angebots-Dschungel. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/ausbildung-zum-business-coach-ein-leitfaden-durch-den-angebots-dschungel/
Popular Magazine, Newspaper
- Nasher, J. (2018). Volksgericht, nicht Volksherrschaft. Schweizer Monat, Nr. 1056, Mai 2018.
- Nasher, J. (2018, January 24). Martin Schulz: Gigant und Verlierer. Frankfurter Allgemeine. Retrieved from www.faz.net/aktuell/politik/inland/martin-schulz-gigant-und-verlierer-15413418.html
- Bergfeld, M.-M., Gavilanes, G., & Ritz, J. (2015). Sostener la empresa familiar en el tiempo, un reto difícil para la gestión. Revista Gestión Nr. 254, 64-66.
- Walter, B., & Hahn, A. (2015, October 29). Wanted: „Right Potentials“. Handelszeitung, Special Marketing, p. 27.
Other Intellectual Contribution
- Alcaraz, J. (2018). The Sustainable Development Goals and the Planetary Boundaries. Presentation at Barna Management School, Santo Domingo, Dominican Republic.
- Alcaraz, J. (2017, April 6). Parochialism or Cosmopolitanism? Rethinking Responsibility - and MBS three Promises. MBS Brown Bag Seminar, Munich Business School, Munich, Germany.
- Scheck, B. (2016). Begleitevaluation JuMP - Jugendliche mit Perspektive - Zusammenfassung und Kernaussagen. Benckiser Stiftung Zukunft.
Academic Journal
- Albon, A., Kraft, P., & Rennhak, C. (2018). Analyzing the Credibility of Eword-of-mouth using Customer Reviews on Social Media. Journal of Advances in Humanities and Social Sciences, 4(1), 37-50. Retrieved from doi.org/10.20474/jahss-4.1.4
- Wagner, D., Wenzel, M., Wagner, H.-T., & Koch, J. (2017). Sense, seize, reconfigure: Online communities as strategic assets. Journal of Business Strategy, (38)5, 27-34. doi.org/10.1108/JBS-09-2016-0088
- Block, J., Fisch, C., Hahn, A., & Sandner, P. (2015). Why do SMEs File Trademarks? Insights from Firms in Innovative Industries, Research Policy, 44(10), 1915-1930. doi.org/10.1016/j.respol.2015.06.007
Academic Book Chapter
- Wagner, D., Schnurr, J.-M., Enke, S., & Ellermann, B. (2016). Auf dem Weg zur vernetzten Organisation: Ein Plädoyer für professionelles Community Management in der digitalen Transformation. In A. Rossmann, M. Besch, & G. Stei (Eds.), Enterprise Social Networks (pp. 41-60). Wiesbaden, Germany: Springer. doi.org/10.1007/978-3-658-12652-0_3
- Baaken, T., Davey, T., & Rossano Rivero, S. (2016). Marketing — Making a Difference for Entrepreneurial Universities. In C. Plewa, & J. Conduit (Eds.), Making a Difference Through Marketing (pp. 247-265). Singapore: Springer.
Academic Conference Proceedings
- Albon, A., Kraft, P., & Rennhak, C. (2018). Analyzing the Credibility of e-word-of-Mouth Using Customer Reviews in Social Media. 4th International Conference on New Directions in Multidisciplinary Research & Practive, May 12 - 13, London, United Kingdom.
Academic Conference Presentation
- Wagner, D. (2018). Title still open. 21. Workshop Gemeinschaften in Neuen Medien (GeNeMe '18), October 24 - 26, Fachhochschule Dresden, Dresden, Germany.
- Wagner, D. (2017). Erkenntnisse aus den Studien des Bundesverbands für Community Management. 20th Conference Gemeinschaften in Neuen Medien (GeNeMe ‘17), October 18-20, Dresden, Germany.
- Nasher, J. (2016, December 2-4). What makes a great leaders look great? Actual and Perceived Competence of Leaders. 42nd Annual Conference of the European International Business Academy, Wirtschaftsuniversität Wien, Vienna, Austria.
- Nasher, J. (2016, November 16-18). Cast a Brick to Attract Jade. Getting Beyond Reciprocity. 6th International Biennial on Negotiation, Paris, France.
- Nasher, J. (2016, October 5-7). The Impression of Competence. Committee for European Construction Equipment (CECE) Congress “Industry in Transformation“, Prague, Czech Republic.
- Nasher, J. (2016, August 26-28). The Impression of Competence. 3rd International Conference on Applied Psychology, Colombo, Sri Lanka.
- Nasher, J. (2016, June 15-17). The Norm of Reciprocity Revisited. 11th Global Business Research Symposium 2016, St. John’s University, Rome, Italy.
- Nasher, J. (2016, February 26-27). Wahrgenommene vs. tatsächliche Kompetenz – ein sozial-psychologische Differenzierung. 20. Fachtagung der Gesellschaft für Angewandte Wirtschaftspsychologie, Hamburg, Germany.
Working Paper/Report
- Clauss, A., Laub, T., Lämmer, S., Schnurr, J.-M., & Wagner, D. (In press). Social-Media- und Community-Management in 2018. Nordkirchen: Bundesverband Community Management e. V. für digitale Kommunikation und Social Media.
- Kuhn, E., & Schmidkonz, Ch. (2017). Material vs. Experiential Purchases: Individual Difference Moderators of the Experiential Advantage and Their Influence on Consumer Happiness. Munich Business School Working Paper Series (ISSN 2367-3839), 2018-02.
- Parth, M., Kraft, P., & Raif, H. (2017). Influencer Marketing: Eine empirische Multimethodenanalyse zur Markenwahrnehmung von Sportmodenherstellern auf Instagram [Influencer Marketing: An Empirical Multi-Method Brand Perception Analysis of Sports Fashion Manufacturers on Instagram]. Munich Business School Working Paper Series (ISSN 2367-3839), 2017-07.
- Adams, E., Weilage, Ch., & Rüdiger, M. (2017). Methods for Direct Service Non-Profits to Enhance Voter Turnout. Munich Business School Working Paper Series (ISSN 2367-3839), 2017-02.
- Ellermann, B., Enke, S., Laub, T., Lämmer, S., Schnurr, J.-M., & Wagner, D. (2016). Social-Media- und Community-Management in 2016. Nordkirchen: Bundesverband Community Management e.V. für digitale Kommunikation und Social Media.
- Wagner, D., Schnurr, J.-M., Ellermann, B., Laub, T., Enke, S., & Lämmer, S. (2015). Zum Status von Social-Media- und Community-Management in D-A-CH. Nordkirchen: Bundesverband Community Management e. V. für digitale Kommunikation und Social-Media.
- Jung, H. H., DeCrignis, T., Biesalski, A., & Suhm, A. (2016). Fit für die Zukunft: Markenorientiertes Innovationsmanagement. UNITY AG.
Practitioner Journal
- Hahn, A., & Maier, M. (2018). Affective Computing - Potenziale für empathisches digitales Marketing. Marketing Review St. Gallen, 4, 52-65.
- Hahn, A., & Klug, K. (2018). Messenger Marketing - Der Ton macht die Marke. Markenartikel 7/2018, 64-67.
- Wagner, D. (2017). Eine Chance für Kultur: Community Management im Kulturmarketing. Kultur und Management im Dialog, 121, 17-22.
- Nätscher, M., Panayotova, N., Staudter, D., Kraft, P., Dowling, M. (2017). Firmen brauchen ein systematisches Employer Branding. methodik - Die Zeitschrift für mittelständische Unternehmer und Führungskräfte, 2/2017, 29-32.
- Nasher, J. (2017). Der Kompetenz Code. managerSeminare, Mai, 60-66.
- Bookhagen, A., & Sperber, S. (2017). Kundenintegration in den Entwicklungsprozess von Produktinnovationen durch Crowdsourcing. AfM PraxisWISSEN Marketing, 01/2017, 21-37.
- Wagner, D. (2016). Community Management als Kernkompetenz in der digitalen Transformation. GGS Quarterly, 1, 5-8.
- Wagner, D., Wagner, H.-T., & Ellermann, B. (2016). Online Communities als Quelle von Ideen und Innovationen. Ideen-und Innovationsmanagement, 1, 7-11.
- Bookhagen, A. (2016). Die Touchpoint-Analyse als Kontroll- und Steuerungsinstrument bei der Markenführun. AfM PraxisWISSEN Marketing, Ausgabe 1/2016, 35-50.
Practitioner Book
- Nasher, J. (2018). Convinced!: How to Prove Your Competence & Win People Over. Oakland: USA: Berrett-Koehler Publishers
- Nasher, J. (2017). Überzeugt! Wie Sie Kompetenz zeigen und Menschen für sich gewinnen. Frankfurt/New York: Campus Verlag.
- Jung, H. H., & Zimmermann, V. (2016). Marketing, Sales & Services im Zeitalter der Digitalen Transformation. Paderborn: UNITY AG.
- Nasher, J. (2015). Entlarvt! Techniken der Wahrheitsfindung, Frankfurt/New York: Campus, 2010. International editions in Mandarin (China), Mandarin (Taiwan), Russian.
Practitioner Book Chapter
- Kraft, P., & Jung, H. H. (2017). Auf dem Weg zum smarten Kunden – Herausforderungen und Lösungsansätze für das Marketing. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 101-115). Munich: Carl Hanser Verlag.
- Reschke, J., Rennhak, C., & Kraft, P. (2017). Digitale Transformation in der Marketing-Kommunikation - Die Bedeutung des Social Media Measurements. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 117-128). Munich: Carl Hanser Verlag.
- De Crignis, T., & Jung, H. H. (2016): Innovation markensynchron managen. In S. Rühling, & K. Eckernkamp (Eds.), Vernetzte Welten – Märkte, Medien, Menschen 2016 (pp. 182-184). Würzburg: Vogel Business Media.
Practitioner Meeting Presentation
- Wagner, D. (2018). Social Media und Community Management in 2018. Presentation at the 84th Mercedes-Benz Social Media Night, Stuttgart, Germany.
- Seif, H. (2018). Technology Marketing in the High Tech Industry - How to Market Technology based Innovations in a B2B Environment. The 48th European Microwave Conference, September 25-27, Madrid, Spain.
- Albon, A., & Kraft, P. (2018). The Wisdon of Strangers on the Internet - An Analysis of the Perceived Credibility of Electronic Word-of-Mouth in Social Media. MBS Alumni Reunion 2018, Hofbräuhaus, Munich
- Jung, H. H. (2017, March 22). Mehr Kundenorientierung im Vertriebsmanagement. CeBIT 2017 - Digital Marketing Arena, Hanover, Germany.
- Jung, H. H. (2017, March 9). Marketing, Sales & Services im Zeitalter der digitalen Transformation. IHK-Konferenz Bayerns Real Champions, Munich, Germany.
- Nasher, J. (2017, January 26). Überzeugt - Wie Sie in unsicheren Zeiten Kompetenz zeigen und Sicherheit geben. Vorstandstreffen der VGH Versicherungen, Hannover, Germany.
- Jung, H. H. (2016, December 1). Marketing, Sales & Services im Zeitalter der digitalen Transformation. InnovationDay Berlin, Germany.
- Nasher, J. (2016, September 15). Deal! Du gibst mir, was ich will! Führungskräfte-Forum Ruhr, Witten, Germany.
- Nasher, J. (2016, September 15). Deal! Du gibst mir, was ich will! The Future of Cash Management, Frankfurt, Germany. International editions in Mandarin (China and Taiwan), Russian and Korean.
- Jung, H. H. (2016, June 16). Synchronisierung von Marke und Innovation. B&C Markenwerkstatt, TU München, Vorhoelzer Forum, Munich, Germany.
- Nasher, J. (2016, May 27). Richtig verhandeln! Menschen lesen und beeinflussen. 24. Beckumer Wirtschaftsgespräch, Beckum, Germany.
- Nasher, J. (2016, April 7-8). Deal! Du gibst mir was ich will! NEOSALES – 39. Kongress der Vertriebsentscheider, Munich, Germany.
- Nasher, J. (2016, January 21). Competence Display. How to show your expertise. Aston Martin Dealer Conference, Gaydon, United Kingdom.
- Nasher, J. (2015, October 16). HRM und Wahrheitsfindung. 24. Deutscher Personalwirtschaftspreis, Cologne, Germany.
- Nasher, J. (2015, September 19). Competence Display. CliffordChance Jahrestreffen, Berlin, Germany.
Internet/Blog Contribution
- Jung, H. (2018, March 14). Facebook – eCommerce in a Mobile World. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/facebook-schneider/
- Davey, T., & Richardson, M. (2018, March 13). How Do You Build Iconic Fan Rituals That Are Unforgettable? [Wie erschafft man unvergessliche Fan-Rituale mit Kultstatus?]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2018/fan-engagement-2/
- Nasher, J. (2018, January 9). Wie Sie jeden von allem überzeugen [How to Convince Anyone of Anything]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/verlustaversion/
- Jung, H.-H., Kraft, P. (2017). Auf dem Weg zum smarten Kunden. Upload Magazin, Special 42.
- Kraft, P., & Kroiß, I. (2017, November 24). Wenn Virtual Reality auf Sportsponsoring trifft [When Virtual Reality Meets Sport Sponsoring]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/virtual-reality-sportsponsoring/
- Nasher, J. (2017, November 21). Warum Lindners Notbremse richtig ist. Capital. Retrieved from www.capital.de/wirtschaft-politik/warum-lindners-notbremse-richtig-ist
- Jung. H. H., Kraft, P., von Linde, L. (October 24, 2017). Emotionen im Netz [Emotions on the Web]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/emotions-on-the-web/
- Nasher, J. (2017, June 13). Verhandlungsstrategien und Ethik [Negotiation Strategies and Ethics]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/verhandlung-ethik/
- Maráz, G. (2017, April 18). Klappe halten – Vom Reden und Schweigen [Shutting Up – About Speaking and Silence]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/klappe-halten/
- Nasher, J. (2017, March 17). Treffen mit US-Präsident: An Angela Merkel wird sich Trump die Zähne ausbeißen. Focus Online. Retrieved from www.focus.de/wissen/experten/nasher/treffen-mit-us-praesident-an-angela-merkel-wird-sich-trump-die-zaehne-ausbeissen_id_6804137.html
- Nasher, J. (2017, March 3). Das FUD-Prinzip: Im Vorstellungsgespräch sollten Sie nie versuchen, die beste Wahl zu sein. Focus Online. Retrieved from www.focus.de/wissen/experten/nasher/das-fud-prinzip-durchschauen-warum-sie-im-vorstellungsgespraech-nicht-versuchen-sollten-die-beste-wahl-zu-sein_id_6729553.html
- Himmighöfer, K., Trägner, S., & Davey, T. (2017, February 27). Which is the Influence of the Social Media Trend on Sports Sponsoring? [Welchen Einfluss hat der Social-Media-Trend auf das Sportsponsoring?] MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/social-media-sports-sponsoring/
- Nasher, J. (2017, February 17). Egal wie kompetent Sie sind: Ihr Erfolg hängt von etwas anderem ab. Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/niemand-erkannte-das-genie-das-experiment-1097-erkannten-das-talent-eines-geigers-nicht_id_6642959.html
- Nasher, J. (2015, November 27). Gezielt Nachhaken: So machen Sie es einem Lügner besonders schwer. Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/ausweichende-antworten-ohne-emotionen-gezielt-nachhaken-so-machen-sie-es-einem-luegner-besonders-schwer_id_5078687.html
- Davey, T. (2016, September 13). What Makes a Sports Brand Great? MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2016/what-makes-a-sports-brand-great/
- Jung, H. H. (2016, July 17). Synchronisierung von Marke und Innovation. B&C Markenwerkstatt, Biesalski & Company. Retrieved from www.youtube.com/watch
- Nasher, J. (2016, July 15). Das Experiment. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/07/das-experiment/
- Nasher, J. (2016, July 1). Das Gegenseitigkeitsprinzip - neu betrachtet. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/07/das-gegenseitigkeitsprinzip-neu-betrachtet/
- Nasher, J. (2016, March 18). Clevere Verhandlungstechnik: Wie ein verzogenes Kind: So trotzte Erdogan Merkel den Flüchtlingsdeal ab. Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/verhandlungstechnik-was-sie-vom-tuerkischen-premierminister-lernen-koennen_id_5370482.html
- Jung, H.H. (2016, March 10): InnovationDay 2016, Munich Business School. Retrieved from www.youtube.com/watch
- Jung, H. H., & Spagl, C. (2016, February 5). Fußball ist attraktiv für Fans – und vice versa?! MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/02/fussball-ist-attraktiv/
- Nasher, J. (2016, January 18). Die Nibble-Taktik: So bekommen Sie in Verhandlungen, was Sie wollen. Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/die-nibble-taktik-so-schlagen-sie-in-jeder-verhandlung-5-mehr-heraus_id_4189079.html
- Nasher, J. (2015, December 27). Beweise richtig einsetzen: Tipps von der CIA: So überführen Sie Ihren untreuen Partner. Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/beweise-richtig-einsetzen-so-ueberfuehren-sie-ihren-untreuen-partner_id_5156230.html
- Maráz, G. (2015, December 7). Die Zukunft der Mehrsprachigkeit – Englisch bleibt "Gold wert". MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/12/englisch-bleibt-gold-wert/
- Nasher, J. (2015, November 13). Es ist ein winziges Detail: Achten Sie auf das Lächeln: So entlarven Sie Lügner im Bruchteil einer Sekunde. Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/es-ist-ein-winziges-detail-achten-sie-auf-das-laecheln-so-entlarven-sie-luegner-im-bruchteil-einer-sekunde_id_5078379.html
- Nasher, J. (2015, November 5). Die Körpersprache lügt nicht: Diese Angst-Anzeichen verraten jeden Lügner. Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/weil-er-konsequenzen-befuerchtet-diese-angst-anzeichen-verraten-jeden-luegner_id_5063474.html
- Nasher, J. (2015, October 16). Minilügendetektor: Der Stempel der Schuld. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/10/der-stempel-der-schuld/
- Nasher, J. (2015, October 11). Neutral und selbstbewusst: Interview oder Verhör: Mit diesem Auftreten entlarven Sie jede Lüge. Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/neutral-und-selbstbewusst-luegen-entlarven-ihr-auftreten-entscheidet-darueber-ob-sie-die-wahrheit-herausfinden_id_4967091.html
- Nasher, J. (2015, September 27). Von Poker- und Verhörprofis lernen: Extrem manipulativ: Mit dieser Köder-Frage locken Sie Ihr Gegenüber aus der Reserve. Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/von-poker-und-verhoerprofis-lernen-die-koederfrage-wirksamer-als-die-polizei-erlaubt_id_4963954.html
- Nasher, J. (2015, February 8). Nichts geht über gute Kontakte: Wie Beziehungen jede Verhandlung retten. Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/verhandlungsstrategien-wie-beziehungen-jede-verhandlung-retten_id_4190804.html
- Nasher, J. (2015, January 16). Wertvoll ist, was selten ist: So nutzen Sie den Effekt der Knappheit für sich. Focus- Online. Retrieved from www.focus.de/wissen/experten/nasher/verhandlungsstrategien-so-nutzen-sie-den-knappheitseffekt-fuer-sich_id_4189456.html
Popular Magazine, Newspaper
- Nasher, J. (2018, August 16). Wie man eine Lüge entlarvt. Capital. Retrieved from www.capital.de/karriere/wie-man-eine-luege-entlarvt
- Nasher, J. (2018). 5 Fehler bei der Gehaltsverhandlung. Capital. Retrieved from https://www.capital.de/karriere/fehler-bei-gehaltsverhandlung
- Nasher, J. (2017). Asiatischer Poker. Frankfurter Allgemeine. Retrieved from www.faz.net/aktuell/politik/trumps-praesidentschaft/donald-trump-muss-auf-asien-reise-zeigen-dass-er-zu-seinen-partnern-steht-15275696.html
Other Intellectual Contribution
- Nasher, J. (2018). Deal! Du gibst mir, was ich will. German Council Congress 2018, German Council of Shopping Centers, Berlin, Germany.
- Hahn, A. (2018, February 2). How to Motivate Sales Reps for New Product Selling - Nice Words or Nice Money? MBS Brown Bag Seminar, Munich Business School.
Academic Journal
- Tryba, A., & Fletcher, D. (2019). How shared pre-start-up moments of transition and cognitions contextualize effectual and causal decisions in entrepreneurial teams. Small Business Economics, 1-24
- Tryba, A. (2017). Venture creation by teams: How joint pre-founding circumstances imprint on effectual decision-making. In Academy of Management Proceedings (Vol. 2017, No. 1, p. 13570). Academy of Management, Atlanta, U.S.
- Davey, T. (2017). Converting university knowledge into value - How conceptual frameworks contribute to the understanding of the third mission role of European universities. International Journal of Technology Transfer and Commercialisation, 15(1), 65-96. doi.org/10.1504/IJTTC.2017.084637
- Galán-Muros, V., & Davey, T. (2017). The UBC Ecosystem: Putting together a comprehensive framework for university-business cooperation. Journal of Technology Transfer, March 2017. doi.org/10.1007/s10961-017-9562-3
- Scheck, B., Höchstädter, A. K., & Busch, T. (2016). Making Money at the Expense of the Poor? An Investigation of Individuals’ Preferences to Impact Invest Versus Donate. ACRN Oxford Journal of Finance and Risk Perspectives, 5.2 (2016), 141-163.
- Wörrlein, L., & Scheck, B. (2016). Performance management in the third sector: a literature-based analysis of terms and definitions. Public Administration Quarterly, 40 (2), 220-255.
- Nicolopoulou, K., Kakabadse, N. K., Nikolopoulos, K. P., Alcaraz, J. M., & Sakellariou, K. (2016). Cosmopolitanism and transnational elite entrepreneurial practices: Manifesting the cosmopolitan disposition in a cosmopolitan city. Society and Business Review, 11 (3), 257-275. doi.org/10.1108/SBR-01-2016-0001
- Davey, T., Rossano, S., & van der Sijde, P. (2016). Does context matter in academic entrepreneurship? The role of barriers and drivers in the regional and national context. Journal of Technology Transfer, 41(6), 1457-1482. doi.org/10.1007/s10961-015-9450-7
- Davey, T., Hannon, P., & Penaluna, A. (2016). Entrepreneurship Education and the Role of Universities in Entrepreneurship: Introduction to the Special Issue. Industry and Higher Education, 30(3), 171-182. doi.org/10.1177/0950422216656699
- Höchstädter, A.-K., & Scheck, B. (2015). What’s in a Name: An Analysis of Impact Investing Understandings by Academics and Practitioners. Journal of Business Ethics, 132 (2). 449-475. doi.org/10.1007/s10551-014-2327-0
- Kesting, T., Plewa, C., Kliewe, Th, & Davey, T. (2015). Editorial. International Journal of Technology Management, 68 (3/4), pp 151 - 158.
- Malik, K., & Bergfeld, M.-M. (2014). A conceptual framework for intra-company technology transfer: cases of leveraging production process innovations across MNEs. Technology Analysis & Strategic Management, 27 (10), 1129-1142. doi.org/10.1080/09537325.2015.1060309
- Plewa, C., Galán-Muros, V., & Davey, T. (2015). Engaging business in curriculum design and delivery: a higher education institution perspective. Higher Education, 70(1), 35-53. doi.org/10.1007/s10734-014-9822-1
Academic Book
- Spiess-Knafl, W., & Scheck, B. (2017) Impact Investing - Instruments, Mechanisms and Actors. London, New York, Shanghai: Palgrave MacMillan.
- Davey, T. (2015): Entrepreneurship at Universities - Exploring the factors influencing the development of entrepreneurship at universities. Münster: Innovation Network Publishing. ISBN: 978-94-91901-13-3.
Academic Book Chapter
- Davey, T., & Galán-Muros, V. (2016). The foundation of university-business cooperation: people and processes. In R. Badillo Vega, L. Raesfeld, J. Pineda Olivieri & V. Galán-Muros (Eds.), Knowledge and Technology Transfer in Mexico and Germany. Ed. Pachuca: UAEH University Press. ISBN 978-607-482-480-3
- Baaken, T., Davey, T., & Rossano Rivero, S. (2016). Marketing — Making a Difference for Entrepreneurial Universities. In C. Plewa, & J. Conduit (Eds.), Making a Difference Through Marketing (pp. 247-265). Singapore: Springer.
Academic Conference Proceedings
- Shuradze, G., Wagner H.-T., & Wagner, D. (2015). Technological platforms and innovation: Review, integration, and extension. Proceedings of the 21st Americas Conference on Information Systems. Atlanta, GA: Association for Information Systems.
- Scheck, B., & Lütjens-Schilling, L. (2015, May 22). An Interdisciplinary Approach to Social Entrepreneurship Definition and Ecosystem Analysis. Proceedings of International Symposium on Social Entrepreneurship 2015 (9-14), Asia Centre for Social Entrepreneurship and Philanthropy (ACSEP), National University of Singapore Business School.
Academic Conference Presentation
- Tryba, A., & Block, J. (2019). Shared vision and entrepreneurial team member exits and entries: The role of joint work history. 23rd Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), Vienna, Austria.
- Tryba, A., & Block, J. (2019). Shared vision and founding team reconfigurations: The role of prior work relations. 79th Annual Meeting of the Academy of Management, Boston, U.S.
- Tryba, A., & Preller, R. (2019). Shared vision and resource reconfigurations in entrepreneurial teams: The moderating role of joint work history. Babson College Entrepreneurship Research Conference (BCERC), Boston, U.S
- Tryba, A., Patzelt, H., & Breugst, N. (2018). Tapping the potential of diverse founding teams for firm growth: The role of new venture activities. 78th Annual Meeting of the Academy of Management, Chicago, U.S.
- Tryba, A., & Breugst, N. (2018). How should entrepreneurial teams behave to achieve firm growth? Babson College Entrepreneurship Research Conference (BCERC), Waterford, Ireland.
- Tryba, A., Patzelt, H., & Breugst, N. (2018). Unlocking the potential of educationally diverse founding teams for firm growth: The moderating role of new venture activities. Journal of Management Studies Diversity Perspective on Management Conference, Boston, U.S.
- Hahn, A. (2018). Digital Prototyping Tools in der betriebswirtschaftlichen Entrepreneurship Education. G-Forum Jahreskonferenz 2018, Stuttgart, Germany.
- Davey, T. (2018, April 20). Building UAS of the future: University-Business Cooperation’s role in developing knowledge societies. 28th Annual EURASH Conference, European Association of Institutions in Higher Education, April 19-20, 2018, Tallin, Estonia.
- Tryba, A. (2017). Should entrepreneurial teams plan or experiment? The interplay of early behavior, diversity and young firm growth. 21th Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), Wuppertal, Germany.
- Tryba, A. (2017). Should entrepreneurial teams plan or experiment? The interplay of early behavior, diversity and young firm growth. IESEG Entrepreneurial Team Workshop, Paris, France.
- Tryba, A (2017). Venture creation by teams: How joint pre-founding circumstances imprint on effectual decision-making. 77th Annual Meeting of the Academy of Management, Atlanta, U.S.
- Scheck, B., Achleitner, A.-K., Bassen, A., & Spiess-Knafl, W. (2017, April 21). Reporting in Social Entrepreneurship. International Symposium on Social Entrepreneurship (ISSE). Asia Centre for Social Entrepreneurship & Philanthropy, NUS Business School, Singapore.
- Davey, T., (2017), Insights from the State of European University-Business Cooperation Study (2016-17), UB Forum, European Commission, Brussels, Belgium, 06.04.17 (invited keynote).
- Davey, T. (2017, April 5). Entrepreneurship at Universities, Entrepreneurship Forum at the University of Copenhagen (invited).
- Davey, T., Plewa, C., Galán-Muros, V. (2017, February 17). State of University-Business Cooperation in Australia, University-Industry Innovation Network Conference, Adelaide, Australia.
- Davey, T. (2017, February 17). Students Discovering New Markets – Presentation of a unique pedagogy for a bachelor Innovation Management programme, University-Industry Innovation Network conference, Adelaide, Australia.
- Plewa, C., & Davey, T. (2017, February 16). The Future of University Business Cooperation – Research, Practice and Policy, University-Industry Innovation Network conference, Adelaide, Australia.
- Ritz, J. (2016, October 25 - 27). Innovation in Family Firms. International Congress of Innovation and Transfer of Knowledge, Quito, Ecuador.
- Davey, T (2016, October 27). Key Insights in University-Business Collaboration. European Consortium for Innovative Universities, Aveiro University, Portugal.
- Galán-Muros, V., & Davey, T. (2016, October 10). The European University-Business Cooperation Landscape, Cork Institute of Technology, Cork, Ireland (invited).
- Davey, T., Galán-Muros, V., & Plewa, C., (2016). The University-Business Collaboration Ecosystem, University-Industry Innovation Network conference, Amsterdam, The Netherlands, 02.06.16.
- Galán-Muros, V., Davey, T., & Plewa, C. (2016, June 1-3). An Integrative Classification Framework For The Results Of University-Business Cooperation. University-Industry Interaction Conference 2016, Amsterdam, The Netherlands.
- Brennan, I., Davey, T., McCoy, C., & Plewa, C. (2016, June 1-3). The challenge of Industry-University collaboration. University-Industry Interaction Conference 2016, Amsterdam, The Netherlands.
- Seif, H. (2015, October 13). Business Model Innovation based on the 4th Industrial Revolution through Internet of Things and Services (IoTS) and Industry 4.0. Symposium Autonomik Industrie 4.0 am Institut für Innovation und Technik, Berlin, Germany.
- Davey, T., Claassen, E., & van de Burgwal, L. (2015). An exploration of the creation and flow of knowledge involving universities. 2015 University Industry Interaction Conference, Berlin, Germany.
- Davey, T., van der Sijde, P., & Rossano, D. (2015, June 24 -26). Academic entrepreneurs see things differently - An analysis of barriers, drivers and incentives facing European academic entrepreneurs. 2015 University Industry Interaction Conference, Berlin, Germany.
- Kakabadse, N., Nicolopoulou, K., & Alcaraz, J. M. (2015, June 17-19). Proponents Workshop Cosmopolitanism, Innovation, and Society. EURAM 15, European Academy of Management, Warsaw, Poland.
Working Paper/Report
- Zettl, A., Stärker, H., & Seif, H. (2018). Leitfaden für die Entwicklung einer Markteintrittsstrategie eines deutschen mittelständischen Industrieunternehmens aus der Hochtechnologie-Branche für Japan. Munich Business School Working Paper Series (ISSN 2367-3839), 2018-01.
- Plewa, C., Davey, T., Orazbayeva, B., & Galan-Muros, V. (2017). The Future of University-Business Cooperation (UBC): Report on Qualitative and Quantitative Insights - Project Phases 1 & 2. Final Project Report, European Union Centre for Global Affairs at the University of Adelaide, Australia.
- Davey, T., Plewa, C., Meerman, A., & Galán-Muros, V. (2017). The State of Australian University-Business Cooperation (HEI Perspective). Global University-Business Monitor.
- Plewa, C., Davey, T., Meerman, A., & Galán-Muros, V. (2017). The State of Australian University-Business Cooperation (The Business Perspective). Global University-Business Monitor.
- Erdbrügger, V., Kloepfer, L., Rauschl, N., & Schäffner, G. J. (2017). Agile Methoden der Zusammenarbeit – Beurteilung und Neukonzeption, dargestellt am Beispiel des Bankensektors. Munich Business School Working Paper Series (ISSN 2367-3839), 2017-05.
- Engelen, A., Flatten, T., Engelen, M., Koch, G., & Hahn, A. (2016). Der Innovationsreport 2016 – Aktuelle Innovationsthemen des deutschen Mittelstands. Germany: TU Dortmund, TH Ko¨ln, HYVE Innovation Community GmbH.
- Baaken, Th., Rossano Rivero, S., von Hagen, F., Davey, T., & Meerman, A. (2015). University-Business Cooperation and Entrepreneurship at Universities – An Empirical Based Comparison of Poland and Germany. Optimum. Studia Ekonomiczne, Vol. 77, No. 5, pp. 3-26. doi.org/10.15290/ose.2015.05.77.01
- Lütjens-Schilling, L., & Scheck, B. (2015, September). Mapping the market: Conditions and potential for building an impact investing market in Morocco. Study for The Impact Investing Policy Collaborative.
- Jung, H. H., DeCrignis, T., Biesalski, A., & Suhm, A. (2016). Fit für die Zukunft: Markenorientiertes Innovationsmanagement. UNITY AG.
Practitioner Journal
- Scheck, B., & Spiess-Knafl, W. (2017). Bestmögliche Wirkung erzielen. StiftungsWelt, 01/2017, 34-35.
- Bookhagen, A., & Sperber, S. (2017). Kundenintegration in den Entwicklungsprozess von Produktinnovationen durch Crowdsourcing. AfM PraxisWISSEN Marketing, 01/2017, 21-37.
- Wagner, D., Wagner, H.-T., & Ellermann, B. (2016). Online Communities als Quelle von Ideen und Innovationen. Ideen- und Innovationsmanagement, 1, 7-11.
- Kraft, P, & Mechlem, S. (2016). Innovationen: Machen Sie es wie die Startups. Methodik, Zeitschrift für mittel ständische Unternehmer und Führungskräfte, August 2016.
- Sandner, P., & Hahn, A. (2015). Crowdsourcing als erfolgversprechende Methode fu¨r Open Innovation in der Automobilbranche. Zeitschrift für die gesamte Wertscho¨pfungskette Automobilwirtschaft 18(2), 53-61.
Practitioner Book Chapter
- Gálan-Muros, V., & Davey, T. (2017). Trends, Challenges and Promising Approaches in the Relationship between Higher Education and the Employer Community (pp. 63-81). In C. Sarrico, A. McQueen, & S. Samuelson (Eds.), The State of Higher Education 2015 - 2016. Paris: OECD Higher Education Programme.
- Schmalfuß, B., Bauer, J., Seif, H., Sauer, O., & Pagnozzi, D. (2017). Intrapreneurship im Zeichen der High-Tech- Produktentwicklung. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 89-99). Munich: Carl Hanser Verlag.
- Hahn, A., Hofmann, R., Schwarz, J.O., Meinheit, A., & Fu¨ller, J. (2016). Easy Rider - Die Erschließung der Welt des autonomen Fahrens aus Sicht von Markt und Kunde. In T. Abele (Ed.), Die fru¨he Phase des Innovationsprozesses - Neue, praxiserprobte Methoden und Ansa¨tze (pp. 75-98). Wiesbaden, Germany: Springer Gabler. doi.org/10.1007/978-3-658-09722-6_5
- De Crignis, T., & Jung, H. H. (2016): Innovation markensynchron managen. In S. Rühling, & K. Eckernkamp (Eds.), Vernetzte Welten – Märkte, Medien, Menschen 2016 (pp. 182-184). Würzburg: Vogel Business Media.
Practitioner Meeting Presentation
- Seif, H. (2018). Technology Marketing in the High Tech Industry - How to Market Technology based Innovations in a B2B Environment. The 48th European Microwave Conference, September 25-27, Madrid, Spain.
- Hahn, A. (2018, July 25). Rapid Prototyping with Chatbots. Hyve University, July 25-27, 2018, Innsbruck, Austria. - Davey, T. (2018). The State of the University-Business Cooperation in Europe'- main findings and recommendations from a major European study. University-Business Forum: University-Business Cooperation - A Partnership for Modernisation and Growth, February 22-23, National Palace of Culture, Sofia, Bulgaria.
- Davey, T., Meerman, A. (2017, October 19). The State of University-Business Cooperation in Europe - Main Findings and Recommendations from a Major European Study. University Business Forum, October 19 - 20, 2017, Vis, Croatia.
- Davey, T. (2017). Entrepreneurial Universities on the Menu. Entrepreneurial Universities Workshop, Amsterdam, 20-21 September, 2017.
- Davey, T., & Plewa, C. (2017, August 14). The State of University Business Collaboration (UBC) in Australia. University of Melbourne, Australia.
- Davey, T. (2017, June 9). How University-Business can Drive Knowledge Societies. University-Industry Interaction Conference, Dublin, Ireland.
- Davey, T. (2017, June 1). State of European University-Business Cooperation. Knowledge Bridges the Growth Conference, REG LAB Denmark, Copenhagen.
- Ritz, J. (2017, May 9 - 11). Emprendimiento Familiar [Family Entrepreneurship]. 3ra Cumbre International de Empresas Familiares: Emprendemiento familiar - el secreto del exito a largo plazo para familias empresarias [3rd International Family Business Summit: Family Entrepreneurship - The Secret of Long-Term Success for Family Enterprises], Quito/Guayaquil, Ecuador.
- Bergfeld, M.-M. (2017, May 9 - 11). Family Venturing: Emprendimiento Familiar 2.0 [Family Venturing: Family Venture 2.0]. 3ra Cumbre International de Empresas Familiares: Emprendemiento familiar - el secreto del exito a largo plazo para familias empresarias [3rd International Family Business Summit: Family Entrepreneurship - The Secret of Long-Term Success for Family Enterprises], Quito/Guayaquil, Ecuador.
- Davey, T. (2017, April 6). The state of University Business Cooperation in Europe – main findings and recommendations from the major study undertaken for the European Commission. 7th University Business Forum, Brussels, Belgium.
- Davey, T., Galán-Muros, V., & Meerman, A. (2017, April 6). University-Business Cooperation Ecosystem Workshop. UB Forum, European Commission, Brussels, Belgium.
- Davey, T. (2017, February 21), Inspiration for Adelaide and China - Global insights into sports communication and fan engagement, Port Adelaide Football Club (invited).
- Davey, T., Meerman, A., & Plewa, C., (2017, February 2). University-Business Cooperation Ecosystem Workshop, University-Industry Innovation Network Conference, Adelaide, Australia.
- Seif, H. (2016, November 7). Potenziale innovativer Produktions- und Servicenetzwerke auf Basis von Industrie 4.0-Prinzipien und -Technologien. Konferenz „NewPark – Zukunftsorientierte Industrieparks auf Basis von Industrie 4.0“, Bundesministerium für Wirtschaft und Energie, Dortmund, Germany.
- Seif, H., (2016, October 3-7). Technology Research for the Realization of Fully Automated Driving Cars., European Microwave Week 2016, London, United Kingdom.
- Jung, H. H. (2016, June 22). Execution of Digital Business Model through Innovation Scrum. InnovationDay Marketing, Sales Service, Shanghai, China.
- Jung, H. H. (2016, June 16). Synchronisierung von Marke und Innovation. B&C Markenwerkstatt, TU München, Vorhoelzer Forum, Munich, Germany.
- Jung, H. H. (2016, March 10). Anwendung von Innovation Scrum für Mobilitätsinnovation. MBS Connected Vehicle Lab, Munich Business School, Germany.
- Davey, T., Rossano Rivero, S., & van der Sijde, P. (2015). Academic entrepreneurs see things differently - An analysis of barriers, drivers and incentives facing European academic entrepreneurs., University-Industry Interaction (UIIN) Conference 2015, Berlin, Germany.
- Seif, H., & Peterson, B. (2015, September 6-11). Technology Roadmap for Highly Automated Driving in the Urban Environment. European Microwave Week, Paris, France.
Internet/Blog Contribution
- Bergfeld, M.-M. (2018, January 23). Wie Familienunternehmen und Private-Equity-Fonds Wachstumspartner sein können – statt Konkurrenten oder Feinde [How Family Businesses and Private Equity Funds Can Be Partners for Growth Instead Opponents or Foes]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/familienunternehmen-private-equity/
- Plewa, C., Davey, T., Orazbayeva, B. & Galan Muros, V. (2017, October 17). Report Reveals Gap Is High Between Current Advancement And Future Priorities In UBC. University Industry Innovation Network (UIIN) Blog. Retrieved from blog.uiin.org/2017/10/report-reveals-gap-is-high-between-current-advancement-and-future-priorities-in-ubc/
- Seif, H. (2017, October 10). Forschungsreise „Innovation & Entrepreneurship“ nach Boston [“Innovation & Entrepreneurship”: Research Trip to Boston]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/innovation-entrepreneurship-boston/
- Meerman, A., Davey, T., & Tercanli, H. (2017, October 3). How to Navigate the UBC Ecosystem with Limited Financial Resources. University Industry Innovation Network (UIIN) Blog. Retrieved from blog.uiin.org/2017/10/navigate-ubc-ecosystem-limited-financial-resources/
- Meerman, A., Tercanli, H., & Davey, T. (2017, March 23). Yissum: How the Israeli front-runner commercializes innovation. University Industry Innovation Network (UIIN) Blog. Retrieved from blog.uiin.org/2017/03/yissum-israeli-front-runner-commercializes-innovation/
- Galan Muros, V., & Davey, T. (2017, March 20). Motivations For Academics To Cooperate With Industry. University Industry Innovation Network (UIIN) Blog. Retrieved from blog.uiin.org/2017/03/what-motivates-academics-to-cooperate-with-industry/
- Davey, T., Plewa, C., & Dreier, A. (2017, March 8). European Academics Say That They See Themselves As The Main Initiator Of UBC – Business Disagrees. University Industry Innovation Network (UIIN) Blog. Retrieved from blog.uiin.org/2017/03/who-starts-university-business-cooperation-and-how-does-it-start/
- Baldi, S. (2017, February 17). Vuja-de: Mit neuen Augen sehen [Vuja de: See Through Different Eyes]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/vuja-de/
- Davey, T., Galan-Muros, V., & Meerman, A. (2016, December 16). Universities taking a seat at the innovation table. University World News, Issue No: 441. Retrieved from www.universityworldnews.com/article.php
- Scheck, B. (2016, December 5). Das 21. Jahrhundert: ein Zeitalter sozialer Innovationen? MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/12/soziale-innovation/
- Meerman, A., & Davey, T. (2016, December 2). Developing university-business cooperation: Is more funding the answer? University Industry Innovation Network (UIIN) Blog. Retrieved from blog.uiin.org/2016/12/2242/
- Davey, T., & Galan-Muros, V. (2016, October 13). The potential for university-driven entrepreneurial ecosystems (Part 2). The EERN Blog. Retrieved from eernetwork.org/index.php/2016/10/13/the-potential-for-university-driven-entrepreneurial-ecosystems-part-2/
- Davey, T., & Galan-Muros, V. (2016, September 28). The importance of an entrepreneurial ecosystem for creating systemic entrepreneurship: Lessons from the Amazon rainforest and Silicon Valley (Part 1). The EERN Blog. Retrieved from eernetwork.org/index.php/2016/09/28/the-importance-of-an-entrepreneurial-ecosystem-for-creating-systemic-entrepreneurship-lessons-from-the-amazon-rainforests-and-silicon-valley/
- Jung, H. H. (2016, July 17). Synchronisierung von Marke und Innovation. B&C Markenwerkstatt, Biesalski & Company. Retrieved from www.youtube.com/watch
- Davey, T., & Galan Muros, V. (2016, March 30). Dual Study Programmes and Entrepreneurship Helping Universities. University Industry Innovation Network (UIIN) Blog. Retrieved from blog.uiin.org/2016/03/dual-study-programmes-and-entrepreneurship-are-helping-universities-to-cope-with-a-fast-changing-world/
- Jung, H.H. (2016, March 10): InnovationDay 2016, Munich Business School. Retrieved from www.youtube.com/watch
- Meerman, A., & Davey, T. (2016, February 2). Success rates in Horizon 2020 – funding for all or only a selected few? Retrieved from blog.uiin.org/2016/02/success-rates-in-horizon-2020-funding-for-all-or-only-a-selected-few/
- Kraft, P., & Mechlem, S. (2016, January 29). 9 von 10 Startups scheitern – Wie kann die Lean Startup-Methode helfen, Unternehmen erfolgreicher zu gründen? MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/01/lean-startup
- Chamberlain, Ch. (2016, January 28). Ich bin nicht kreativ! MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/01/ich-bin-nicht-kreativ-2/
- Kraft, P. (2015, June 12). Vom Bachelor Studium ins eigene Business. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/06/vom-bachelor-ins-business/
Other Intellectual Contribution
- Davey, T. (2017, November 22). Improving Education Through University-business Cooperation? MBS Brown Bag Seminar, Munich, Germany.
- Seif, H. (2017, May 23). Innovation and Entrepreneurship in Germany. Presentation for a visiting delegation of Chulalongkorn University (Thailand), Munich Business School.
Academic Journal
- Bartholomae, F. W. (2018). Cybercrime and Cloud Computing. A Game Theoretic Network Model, Managerial and Decision Economics, 39 (3), 297-305. doi.org/10.1002/mde.2904
- Wagner, D., Wenzel, M., Wagner, H.-T., & Koch, J. (2017). Sense, seize, reconfigure: Online communities as strategic assets. Journal of Business Strategy, (38)5, 27-34. doi.org/10.1108/JBS-09-2016-0088
- Seif, H., & Hu, X. (2016). Autonomous Driving in the iCity - HD Maps as a Key Challenge of the Automotive Industry. Engineering Journal, 2 (2), June 2016, 159-162. doi.org/10.1016/J.ENG.2016.02.010
Academic Book Chapter
- Wagner, D., Schnurr, J.-M., Enke, S., & Ellermann, B. (2016). Auf dem Weg zur vernetzten Organisation: Ein Plädoyer für professionelles Community Management in der digitalen Transformation. In A. Rossmann, M. Besch, & G. Stei (Eds.), Enterprise Social Networks (pp. 41-60). Wiesbaden, Germany: Springer. doi.org/10.1007/978-3-658-12652-0_3
Academic Conference Proceedings
- Albon, A., Kraft, P., & Rennhak, C. (2018). Analyzing the Credibility of e-word-of-Mouth Using Customer Reviews in Social Media. 4th International Conference on New Directions in Multidisciplinary Research & Practive, May 12 - 13, London, United Kingdom.
- Piersig, K., Egloffstein, M., Pumpat, M., Eckhardt, A., & Wagner, D. (2017). Designing SPOCs for student engagement: Experiences from management education. In C. Delgado Kloos, M. Pérez Sanagustín, P. Jermann, D. Seaton, S. White, D. Jansen, & M. Calise (Eds.), Proceedings of EMOOCs 2017: Work in Progress Papers of the Experience and Research Tracks and Position Papers of the Policy Track (pp. 40-46), Leganés, Spain, 22-26 May 2017.
- Shuradze, G., Wagner H.-T., & Wagner, D. (2015). Technological platforms and innovation: Review, integration, and extension. Proceedings of the 21st Americas Conference on Information Systems. Atlanta, GA: Association for Information Systems.
- Wenzel, M., Wagner, D., Wagner, H.-T., & Koch, J. (2015). Digitization and path-disruption: An examination in the funeral industry. Proceedings of the 23rd European Conference on Information Systems. Atlanta, GA: Association for Information Systems.
Academic Conference Presentation
- Wagner, D. (2018). Title still open. 21. Workshop Gemeinschaften in Neuen Medien (GeNeMe '18), October 24 - 26, Fachhochschule Dresden, Dresden, Germany.
- Kraft, P., Dowling, M., & Helm, R. (2018). Customer Value Creation with Industry 4.0: A Case Study of Business Models in the German Mittelstand. Enterprise Research Innovation Conference, Split, Croatia.
- Wagner, D. (2017). Erkenntnisse aus den Studien des Bundesverbands für Community Management. 20th Conference Gemeinschaften in Neuen Medien (GeNeMe ‘17), October 18-20, Dresden, Germany.
- Gausemeier, J., & Seif, H. G. (2016). Internationaler Vergleich des Status Quo zum Themenbereich Industrie 4.0 anhand ausgewählter führender Industrienationen. Berlin, Germany.
- Seif, H. (2016, March 17). First Insights of German Industry 4.0 Projects. CeBIT Global Conference, Hanover, Germany.
- Seif, H. (2016, February 16). Results of Research Projects on Business Models based on Industrial Internet. Jahrestagung der Deutschen Vereinigung der Kunststoffindustrie, Wiesbaden, Germany.
- Seif, H. (2015, October 13). Business Model Innovation based on the 4th Industrial Revolution through Internet of Things and Services (IoTS) and Industry 4.0. Symposium Autonomik Industrie 4.0 am Institut für Innovation und Technik, Berlin, Germany.
- Seif, H. G. (2015, October 8-9). Business Models in the Area of Individual Mobility through Services based on High Definition in the Digitized City of the Future. 2. Bauhaus Luftfahrt Symposium, Munich, Germany.
- Seif H. (2015, September 21 - 22). Autonomous driving in the iCity - HD maps as a key challenge of the automotive industry. The 4th Sino-German CAE/acatech iCity Symposium. Bremen: Germany.
- Puchan, J., & Seif, H. (2015, September 6-9). Bestimmung des Stands deutscher produzierender Unternehmen auf dem Weg zu Industrie 4.0 und Verwendung der Ergebnisse für ein Industrie 4.0 Reifegradmodell. Jahrestagung des Arbeitskreises für Wirtschaftsinformatik (AKWI), Lucerne, Switzerland.
Working Paper/Report
- Clauss, A., Laub, T., Lämmer, S., Schnurr, J.-M., & Wagner, D. (In press). Social-Media- und Community-Management in 2018. Nordkirchen: Bundesverband Community Management e. V. für digitale Kommunikation und Social Media.
- Bartholomae, F. W. (2017): Cybercrime and Cloud Computing. A Game Theoretic Network Model, GEABA Discussion Paper Series in Economic and Management, Discussion Paper No. 17-05, Koblenz.
- Mazzucco, B., Jung H. H., & Kraft, P. (2017). Auswirkungen der digitalen Transformation auf die Fitnessbranche in Deutschland [Effects of the Digital Transformation on the Fitness Industry in Germany]. Munich Business School Working Paper Series (ISSN 2367-3839), 2017-06.
- Ellermann, B., Enke, S., Laub, T., Lämmer, S., Schnurr, J.-M., & Wagner, D. (2016). Social-Media- und Community-Management in 2016. Nordkirchen: Bundesverband Community Management e.V. für digitale Kommunikation und Social Media.
- Wagner, D., Schnurr, J.-M., Ellermann, B., Laub, T., Enke, S., & Lämmer, S. (2015). Zum Status von Social-Media- und Community-Management in D-A-CH. Nordkirchen: Bundesverband Community Management e. V. für digitale Kommunikation und Social-Media.
Practitioner Journal
- Wagner, D. (2016). Community Management als Kernkompetenz in der digitalen Transformation. GGS Quarterly, 1, 5-8.
- Wagner, D., & Schirmer, H. (2016). Digitales HRM – “Gestalten oder Verwalten?”. personal manager, 2, 32-35.
- Wagner, D., Wagner, H.-T., & Ellermann, B. (2016). Online Communities als Quelle von Ideen und Innovationen. Ideen- und Innovationsmanagement, 1, 7-11.
- Albrecht, A. (2016). Leadership im Change - Neue Kompetenzen für Führungskräfte gefordert. In HR Performance, 4/2016.
- Wagner, D. (2015). Digitale Geschäftsstrategien für den Wettbewerb in einer vernetzten Welt. GGS Quarterly, 1, 16-17.
Practitioner Book
- Jung, H. H., & Kraft, P. (Eds.). (2017). Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services. Munich: Carl Hanser Verlag.
- Jung, H. H., & Zimmermann, V. (2016). Marketing, Sales & Services im Zeitalter der Digitalen Transformation. Paderborn: UNITY AG.
Practitioner Book Chapter
- Jung, H. H., & Kraft, P. (2017). Vorwort. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. V - XI). Munich: Carl Hanser Verlag.
- Albrecht, A. (2017). Leadership 4.0: Virtuelle Organisationsformen. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 19-34). Munich: Carl Hanser Verlag.
- Echterhoff, B., Gausemeier, J., Koldewey, Ch., Mittag, T., Schneider, M., & Seif, H. (2017). Geschäftsmodelle für die Industrie 4.0. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 35-56). Munich: Carl Hanser Verlag.
- Schmalfuß, B., Bauer, J., Seif, H., Sauer, O., & Pagnozzi, D. (2017). Intrapreneurship im Zeichen der High-Tech-Produktentwicklung. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 89-99). Munich: Carl Hanser Verlag.
- Kraft, P., & Jung, H. H. (2017). Auf dem Weg zum smarten Kunden – Herausforderungen und Lösungsansätze für das Marketing. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 101-115). Munich: Carl Hanser Verlag.
- Reschke, J., Rennhak, C., & Kraft, P. (2017). Digitale Transformation in der Marketing-Kommunikation - Die Bedeutung des Social Media Measurements. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 117-128). Munich: Carl Hanser Verlag.
- Suhm, A., & Jung, H. H. (2017). Vernetzte Fahrzeuge - Neue Geschäftsmodelle für Mobilität. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 225-240). Munich: Carl Hanser Verlag.
- Jung, H. H., & Crisand, M. (2017). Digitalisierung als Treiber für den Wandel in der landwirtschaftlichen Wertschöpfung - Ausgewählte Fallbeispiele. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 257-274). Munich: Carl Hanser Verlag.
- Schmidkonz, Ch. (2017). Das Individuum und die Digitalisierung: Chancen, Herausforderungen und Grenzen. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 357-369). Munich: Carl Hanser Verlag.
- Baldi, S. (2017). Grenzenlos digital und digitale Grenzen: Implikationen der digitalen Vernetzung für Wirtschaft, Gesellschaft und Bildung. In H. H. Jung & P. Kraft (Eds.), Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 371-383). Munich: Carl Hanser Verlag.
- Hahn, A., Hofmann, R., Schwarz, J.O., Meinheit, A., & Fu¨ller, J. (2016). Easy Rider - Die Erschließung der Welt des autonomen Fahrens aus Sicht von Markt und Kunde. In T. Abele (Ed.), Die frühe Phase des Innovationsprozesses - Neue, praxiserprobte Methoden und Ansätze (pp. 75-98). Wiesbaden, Germany: Springer Gabler. doi.org/10.1007/978-3-658-09722-6_5
- Heng, S., Feindt, M., Post, P., Kirsch, A., Wießler, J., Jahn, M., …, Jung, H. H. (2015). Delphi-Roundtable: Industrie 4.0: Next Steps?! In A. Kirsch, J. Kletti, J. Wießler, D. Meuser, W. Felser (Eds.), Industrie 4.0 Kompakt I: Systeme für die kollaborative Produktion im Netzwerk (pp. 27-39). Cologne: Competence Books.
Practitioner Meeting Proceedings
- Jung, H. H., & Suhm, A. (2015). Industrie 4.0 für die Automobilproduktion von morgen. In Dokumentation Zulieferer Innovativ 2015, Tagungsband 2015. 17. Jahreskongress Zulieferer: innovativ, universum auto – zukunft gestalten, Munich, Germany.
- Seif, H., Möslein, K. M., Puchan, J., Jung, H. H., & Oks, S. (2015, October 29-30): Produzierende Unternehmen in Deutschland auf dem Weg zu Industrie 4.0. Erste Erkenntnisse auf Basis einer Delphi-Studie sowie deren praktische Umsetzung. 11. Symposium für Vorausschau und Technologieplanung, Band 347, Berlin, Germany.
- Seif, H. (2015, April 23-24). Smart Maintenance based on Cyber Physical Systems and Industry 4.0 Technologie, How Internet of Things & Services enter the Shop Floor. Instandhaltungsforum 2015, Dortmund, Germany.
Practitioner Meeting Presentation
- Wagner, D. (2018). Social Media und Community Management in 2018. Presentation at the 84th Mercedes-Benz Social Media Night, Stuttgart, Germany.
- Jung, H. (2018). Artificial Intelligence & Innovation, Absolventum Mannheim (Section Munich) Munich, Germany.
- Jung, H. (2018, June 5). Artificial Intelligence. Hackathon Predictive Maintenance: Praxisbeispiel und Data Mining Lösungen für vorausschauende Instandhaltung. Verband Deutscher Maschinen- und Anlagenbau e.V. (VDMA) Bayern in Cooperation with Munich Business School, UNITY AG. Munich Business School.
- Jung, H. H., & Mauser M. (2017, November 23). Digital Transformation in Automotive. MBS Connected Vehicle Lab, Munich Business School, Munich, Germany.
- Albrecht, A. (2017, July 6). Virtual Leadership: The Next Generation. World Class New Work 2017, Frankfurt, Germany.
- Seif, H. (2017, March 30). IoT Based Business Model Innovation for the Manufacturing Industry. MIT Conference on Innovation and Design – the Future of Manufacturing, Boston, USA.
- Jung, H. H. (2017, March 22). Nachhaltige Kundenerlebnisse und Smarte Produkte/Services als Erfolgsfaktoren in der digitalen Transformation. CeBIT, Hanover, Germany.
- Jung, H. H. (2017, March 22). Mehr Kundenorientierung im Vertriebsmanagement. CeBIT 2017 - Digital Marketing Arena, Hanover, Germany.
- Jung, H. H. (2017, March 9). Marketing, Sales & Services im Zeitalter der digitalen Transformation. IHK-Konferenz Bayerns Real Champions, Munich, Germany.
- Seif, H. (2017, February 15). Entwicklung neuer Geschäftsmodelle für klassische Produktionsunternehmen im Kontext von Industrie 4.0. IHK Praxistour Forschungstransfer, Hanover, Germany.
- Jung, H. H. (2016, December 1). Marketing, Sales & Services im Zeitalter der digitalen Transformation. InnovationDay Berlin, Germany.
- Seif, H. (2016, November 7). Potenziale innovativer Produktions- und Servicenetzwerke auf Basis von Industrie 4.0-Prinzipien und -Technologien. Konferenz „NewPark – Zukunftsorientierte Industrieparks auf Basis von Industrie 4.0“, Bundesministerium für Wirtschaft und Energie, Dortmund, Germany.
- Seif, H. (2016, October 20). Neueste Erkenntnisse aus Wissenschaft und aktuellen Industrieprojekten zum Thema Industrie 4.0. Bankenforum 2016, Nuremberg, Germany.
- Seif, H., & Peterson, B. (2016, October 3-7). Analysis on the Consumer Acceptance of Fully Automated Driving. European Microwave Week 2016, London, United Kingdom.
- Jung, H. H. (2016, June 22). Execution of Digital Business Model through Innovation Scrum. InnovationDay Marketing, Sales Service, Shanghai, China.
- Buchholz, B., & Seif, H. G. (2016, April 29). Digitalisierung und neue Geschäftsmodelle. Institut für Innovation und Technik auf der Hannover Messe, Hanover, Germany.
- Jung, H. H. (2016, March 10). Anwendung von Innovation Scrum für Mobilitätsinnovation. MBS Connected Vehicle Lab, Munich Business School, Germany.
- Seif, H., & Peterson, B. (2015, September 6-11). Technology Roadmap for Highly Automated Driving in the Urban Environment. European Microwave Week, Paris, France.
- Seif, H., Puchan, J., & Mayer, D. (2015, January 23). Produzierende Unternehmen auf dem Weg zu Industrie 4.0, erste Erkenntnisse auf Basis einer Expertenbefragung und Erstellung eines Reifegradmodells für Industrie 4.0. Industriekonferenz der Hochschule München in Zusammenarbeit mit der UNITY AG, Munich, Germany.
Internet/Blog Contribution
- Schmidkonz, Ch. (2018, May 29). Transformative Technologien (Transtech) und ihr Potenzial zur Steigerung des Wohlbefindens am Arbeitsplatz (Teil 1) [Transformative Technologies (Transtech) and Their Potential for Increasing Workplace Well-Being (Pt. 1)]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/transformative-technologie/
- Jung, H. (2018, March 14). Facebook – eCommerce in a Mobile World. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/facebook-schneider/
- Jung, H.-H., Kraft, P. (2017). Auf dem Weg zum smarten Kunden. Upload Magazin, Special 42.
- Scheck, B. (2017, December 5). Lernen im Zeitalter der digitalen Transformation [Learning in the Era of Digital Transformation]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/lernen-im-zeitalter-der-digitalen-transformation/
- Kraft, P., & Kroiß, I. (2017, November 24). Wenn Virtual Reality auf Sportsponsoring trifft [When Virtual Reality Meets Sport Sponsoring]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/virtual-reality-sportsponsoring/
- Albrecht, A. (2017, November 21). Disruptive Organisationen [Discruptive Organizations]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/disruptive-organisationen/
- Jung, H., Wibbing, Ph. (2017). Color Matching: Das Auge fährt mit. Einheitliches Farbdesign wird auch im Fahrzeuginneren immer bedeutender. Unity Insights. Retrieved from www.unity.de/de/color-matching-in-der-automobilindustrie
- Jung, H. H., Marschall Carreras, S. M., & von Stillfried, L. (2017, November 10). Market Analysis for Fendt/AGCO Corporation: Development of a Lawnmower Robot for Under-Vine Care [Marktanalyse zur Entwicklung eines Rasenmäh-Roboters für den Rebenunterstockbereich für die Marke Fendt der AGCO Corporation]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/agco-robot-viticulture/
- Jung. H. H., Kraft, P., von Linde, L. (October 24, 2017). Emotionen im Netz [Emotions on the Web]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/emotions-on-the-web/
- Schmidkonz, Ch. (2017, April 7). Das Individuum und die Digitalisierung oder: Die Suche nach dem Glück in der Digitalisierung [The Individual and the Digitization or: The Pursuit of Happiness in Digitization]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/digitalisierung-glueck/
- Baldi, S. (2017, March 29). Regulierung in der Plattform-Ökonomie: Brauchen wir einen dritten Weg? [Regulation in the Platform Economy: Do We Need a Third Path?] MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/regulierung-plattform-oekonomie/
- Jung, H. H., & Kraft, P. (2017, March 10). Digital vernetzt: Auf dem Weg zum smarten Kunden – Herausforderungen und Erfolgsbeispiele von Unternehmen [Digitally Connected: On the Way to the Smart Customer – Challenges and Success Stories from Corporate Practice]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/digital-vernetzt-smarter-kunde/
- Bartholomae, F. W. (2017, January 27). Cyberkriminalität: Wie Hacker Netzwerke (zer)stören. Ökononomiestimme. Retrieved from www.oekonomenstimme.org/artikel/2017/01/cyberkriminalitaet-wie-hacker-netzwerke-zerstoeren/
- Jung, H. H., & Mazzucco, B. (2016, November 15). Auswirkung der digitalen Transformation auf die Fitnessbranche. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/11/auswirkung-der-digitalen-transformation-auf-die-fitnessbranche/
- Schmidkonz, Ch. (2016, November 2). Die drei Gesichter des Internets in China. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/11/internet-in-china/
- Kolb, K., Miller, Ch., & Jung, H. (2016, June 27). Szenario: Wie stehen die Chancen von Tesla Motors in der Welt der elektrischen Fahrzeuge für 2020+. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/06/tesla-ev-2020/
- Engler-Hamm, F. B., & Seif, H. (2016, April 22). Internationalisierungsstrategien von Geschäftsmodellen auf der Grundlage von Sharing-Economy-Prinzipien – eine Analyse ausgewählter Unternehmen. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/04/sharing-economy/
- Stich, L., Weinhold, D., & Jung, H. H. (2016, April 8). Eventmarketing: Analyse von Eventplattformen ausgewählter Premium-Automobilhersteller. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/04/eventmarketing-automobilhersteller/
- Seif, H. (2015, September 26). Industrie 4.0: Mensch und Maschine Hand in Hand. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/09/industrie-4-0-mensch-und-maschine-hand-in-hand/
- Kraft, P., & Jung, H. (2015, September 4). Digitale Wertschöpfung praxisnah erfahren – oder: Was hat der Online-Kauf eines neuen Autos mit dem Praktikum eines Studenten und den Bachelor-Seminaren an der MBS zu tun? MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/digitale-wertschopfung-praxisnah-erfahren/
- Albrecht, A. (2015, February 27). Social Media Recruiting. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/02/trendthemen-in-der-arbeitswelt-social-media-recruiting/
- Schmidkonz, Ch. (2015, January 14). Warum LINE und WeChat bereit sind, Facebook und WhatsApp abzulösend. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/01/warum-line-und-wechat-bereit-sind-facebook-und-whatsapp-abzuloesen/
Other Intellectual Contribution
- Seif, H. (2015). Mustererkennung bei Geschäftsmodellen für Industrie 4.0. 1. Forschungsbericht des BMBF Verbundprojektes GEMINI, Berlin.
Academic Conference Proceedings
- Xicota, N. (2018). Aprender una lengua. XXIV. Jornadas Hispánicas: En movimiento. Spanischunterricht in einer mobilen Gesellschaft, September 6-8, 2018. Romanisches Seminar, Leibnitz Universität Hannover, Germany.
- Xicota Tort, N. (2017, April 1). La gramática pedagógica en la clase de ELE. XXI Deutscher Hispanistentag. Ludwig-Maximilians-Universität München, Munich.
Working Paper/Report
- Sauer, A., Kraft, P., & Rennhak, C. (2016). Humanitarian Supply Chain Performance Management: Development and Evaluation of a Comprehensive Performance Measurement Framework Based on the Balanced Scorecard. Munich Business School Working Paper Series (ISSN 2367-3839), 2016-02.
Practitioner Book Chapter
- Weilage, C. (2015). Das Job Interview auf Englisch. In M. Mangelsdorf (Ed.), "Warum sollte ich für Sie arbeiten?": Die besseren Rezepte fürs Jobinterview (144-146). Frankfurt/New York: Campus Verlag.
Practitioner Meeting Presentation
- Xicota Tort, N. (2016, June 3). Präsentation des Lehrbuches Universo.ele A., Stuttgart, Germany.
- Xicota Tort, N. (2016, June 3). Aprender léxico o memorizar vocabulario: ¿Cómo desarrollar la competencia léxica de mis estudiantes? Stuttgart, Germany.
- Xicota Tort, N. (2016, March 4). Präsentation des Lehrbuches Universo.ele A2. Humboldt Universität zu Berlin, Berlin, Germany.
- Xicota Tort, N. (2016, February 22). Präsentation des Lehrbuches Universo.ele A1 und A2. Technischen Universität München, Munich, Germany.
- Xicota Tort, N. (2016, February 22). La Gramática Cognitiva o cómo didactizar los fenómenos gramaticale, Technische Universität München, Munich, Germany.
Textbook
- Xicota Tort, N., & Guerrero García, E. (2016). Universo.ele B1: Spanisch für Studierende. Munich: Hueber Verlag.
- Bartholomae, F. W., & Wiens, M. (2016), Spieltheorie – Ein anwendungsorientiertes Lehrbuch. Springer: Wiesbaden.
- Xicota Tort, N., & Guerrero García, E. (2015): Universo.ele A2: Spanisch für Studierende. Munich: Hueber Verlag.
- Xicota Tort, N., & Guerrero García, E. (2015). Universo.ele A1: Spanisch für Studierende. Munich: Hueber Verlag.
Internet/Blog Contribution
- Zirus, W. (2018, March 27). Warum Geld anlegen – und wenn ja: worin? [Why Invest Money - and If So, in What?]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2018/geldanlage/
- Stumpfegger, E. (2017, November 11). Trustworthiness of Research. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/trustworthiness-of-research/
- Stumpfegger, E. (2017, October 30). Qualitative Versus Quantitative Research. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2017/qualitative-vs-quantitative-research/
- Bubmann, K., & Zirus, W. (2017, October 18). Der Grundsatz des „Going Concern“ – Bedeutung für Rechnungslegung und Abschlussprüfung [The Going Concern Principle and its Significance for Accounting and Auditing]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/going-concern/
- Maráz, G., & Zirus, W. (2017, Octobter 4). Wissenschaftliches Arbeiten (Teil 4): Plagiat [Academic Writing (Part 4): Plagiarism]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/wissenschaftliches-arbeiten-plagiat/
- Maráz, G., Zirus, W. (2017, May 31). Wissenschaftliches Arbeiten (Teil 3): Wissenschaftssprache [Academic Writing (Part 3): Scientific Language]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/wissenschaftliches-arbeiten-teil-3-wissenschaftssprache/
- Albrecht, A. (2017, February 17). Die 10 Todsünden wissenschaftlicher Arbeiten [The 10 Deadly Sins in Academic Papers]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/die-10-todsunden-wissenschaftlicher-arbeiten/
- Zirus, W., & Maráz, G. (2017, January 23). Wissenschaftliches Arbeiten (Teil 2): Die Recherche [Academic Writing (Part 2): Research]. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2017/wissenschaftliches-arbeiten-teil-2-recherche/
- Bartholomae, F. W., Nam, Ch. W., & Schoenberg, A. M. (2016, December 30). Schrumpfende Städte in Deutschland: Ursachen und Strategien zur Bewältigung der Probleme. Ökonomiestimme. Retrieved from www.oekonomenstimme.org/artikel/2016/12/schrumpfende-staedte-in-deutschland-ursachen-und-strategien-zur-bewaeltigung-der-probleme/
- Maráz, G. (2016, October 27). Scheitern und Glück. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/10/scheitern-und-gluck/
- Zirus, W., & Maráz, G. (2016, September 5). Wissenschaftliches Arbeiten (Teil 1). Was ist Wahrheit? Academic Writing (Part 1): What is the Truth? MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/09/wissenschaftliches-arbeiten-teil-1/
- Weilage, C. (2016, März 24). Ich hab’s die letzten zehn Male gerockt und ich rocke es auch wieder, weil ich’s einfach rocken kann! MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/03/weil-ichs-einfach-rocken-kann/
- Weilage, Ch. (2016, February 26). „Kauft Land! Gott erschafft keines mehr!“. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2016/02/kauft-land-gott-erschafft-keines-mehr/
- Maráz, G. (2015, November 20). Mut zur Leere – Einfach mal Abschalten. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/11/mut-zur-leere/
- Weilage, C. (2015, November 13). Management Basics – The Truth Regarding Your Tardiness. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2015/11/recency-effect/
- Maráz, G. (2015, October 26). "Die Gelegenheit beim Schopfe packen“ oder klassisches Projektmanagement? MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/10/soziale-projekte-2015/
- Weilage, C. (2015, October 9). Management Basics - Getting Enough Sleep. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2015/10/management-basics-sleep-2/
- Kraft, P. (2015, July 31). Sieben Ratschläge, die das Studium erfolgreicher machen. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/07/sieben-ratschlaege/
- Weilage, C. (2015, May 29). Help, I’m being held Hostage by German Government Empowered Knee Nibblers. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2015/05/help-im-being-held-hostage-by-german-government-empowered-kne
- Nasher, J. (2015, May 15). Titel und welche Rolle sie spielen: Über Psychologen und Wirtschaftspsychologen – wer darf welchen Titel führen? Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/titel-und-welche-rolle-sie-spielen-wer-darf-sich-eigentlich-psychologe-nennen_id_4616430.html
- Nasher, J. (2015, May 5). Über Psychologen und Wirtschaftspsychologen – wer darf welchen Titel führen? Focus-Online. Retrieved from www.focus.de/wissen/experten/nasher/titel-und-welche-rolle-sie-spielen-wer-darf-sich-eigentlich-psychologe-nennen_id_4616430.html
- Jung, H. H. (2015, April 24). Mit der Abschlussarbeit ins Berufsleben. Munich Business School Blog. Retrieved from www.munich-business-school.de/insights/2015/04/mit-der-abschlussarbeit-ins-berufsleben/
- Kraft, P. (2015, April 10). Professors reloaded: Vom Wissensvermittler zum Brückenbauer, Moderator und Sparringspartner. MBS Business Blog. Retrieved from www.munich-business-school.de/insights/2015/professors-reloaded-vom-wissensvermittler-zum-brueckenbauer-moderator-und-sparringspartner/
- Weilage, C. (2015, April 2). Insufficient Business Training, Deceptive Metrics, Good Old Boy Networks, or simply: Where is my DHL Paket? MBS Business Blog. Retrieved from www.munich-business-school.de/insights/en/2015/04/insufficient-business-train
European Center for Social Finance
![[Translate to Englisch:] MBS European Center for Social Finance [Translate to Englisch:] MBS European Center for Social Finance](/fileadmin/user_upload/forschung/Logo_ECSF.png)
The European Center for Social Finance (ECSF) at Munich Buisness School was founded in autumn 2018. The aim of the institution is to bundle MBS' expert knowledge in the fields of social entrepreneurship and social finance and to provide a platform for applied research in these areas. The European Center for Social Finance is headed by Dr. Barbara Scheck, Professor of Entrepreneurship at MBS and proven expert in Social Entrepreneurship. The Center is dedicated to academic research, business intelligence and technical support in the field of social finance and has a wide range of proven tools and experience in working with relevant stakeholders in the social finance sector. The European Center for Social Finance maintains close relationships within the European Community and works with experts across the continent.
Research Projects

The project is being carried out under the leadership and coordination of MBS professors Dr. Patricia Kraft and Dr. Barbara Scheck. Further partners are Institute de Preparation a l'Administration et a la Gestion (France) and the University of New York in Prague, s.r.o. (Czech Republic), the think tank ThinkYoung (Belgium) and the NGOs led by HER (France) and Fondatsiya Bulgarski Tsentar za Gender Izvedvaniya (Bulgaria).
Pilot projects are being carried out in France, the Czech Republic and Bulgaria, with the goal to enable replication across Europe. The project will run for three years to 2024 and is funded by the EU Commission with approx. 380.000 Euros within the framework of the Erasmus+ program.

The aim of this project, funded by the EU Commission, is to increase start-up activities by female students and graduates in African universities from a teaching and research perspective by jointly building knowledge and finding solutions to (gender-specific) challenges.
More information on the launch of the research project can be found on the MBS blog Insights and and on WEMAG's website.
Cooperation partners are Munich Business School (Prof. Dr Barbara Scheck, ECSF), Dr Yiorgios Alexopoulos (Greece), NGEN Impact GmbH (Dr Wolfgang Spiess-Knafl, Austria). The project has a total volume of 2.4 million euros.
The research project "Young Entrepreneurs Succeed" (YES!) is addressing this issue. It aims to explore the most effective initiatives to support young entrepreneurs and the young unemployed as they enter the labour market. The target group is young people in Greece, Poland, Italy and Spain. Its long-term project objective is to develop a transnational, sustainable, replicable and scalable set of support methods.
The project is funded with € 2.3 million by the EEA and Norway Grants Fund for Youth Employment. Represented by MBS Professor Dr. Barbara Scheck and MBS Research Associate Giulia Parola, Munich Business School is the official expertise project partner of „Trust-based Partnership – Yes!“.
More information can be found on the website of Young Entrepreneur Succeed.
MBS Research Reports
MBS Working Papers incl. Outstanding Thesis
- Fröhlich, E.-M. (2021). Bachelor’s Thesis: Die Umsetzung sozial-nachhaltiger Lieferketten in der deutschen Natursteinbranche am Beispiel des Handels mit Indien: Eine qualitative Untersuchung zur sozial-nachhaltigen Lieferketten-gestaltung und -verbesserung entlang von Experteninterviews. Munich Business School Working Paper Series (ISSN 2367-3839), 2021-07.
- Chen, Y.-Ch (2021). MBA Master's Thesis: Esports Sponsorship Effectiveness on Brand Association and Purchase Intent. Munich Business School Working Paper Series (ISSN 2367-3869), 2021-05.
- Penuela, N. (2021). MBA Master's Thesis: The Emergence of Green Bonds as Innovative Financial Instruments: A Bibliometrics Analysis from 2008 to 2020. Munich Business School Working Paper Series (ISSN 2367-3869), 2021-04.
- Freuding, M. (2021). Master's Thesis: Konzeption eines Fallstudienansatzes für Microsoft zur Unterstützung der digitalen Transformation im deutschen Mittelstand. Munich Business School Working Paper Series (ISSN 2367-3869), 2021-03.
- Zhao, Jiaojiao (2020). Master's Thesis: Bottom-up Portfolio Construction of Public Return Factors: Application to European Private Equity Fund Benchmarking. Munich Business School Working Paper Series (ISSN 2367-3869), 2020-03.
2021
- Goetzeler, T., Jung, H., Kraft, P. (2021): Customer Experience im Einzelhandel: Einsatz digitaler In-Store-Technologien am Fallbeispiel Sephora Virtual Artist. Munich Business School Working Paper Series (ISSN 2367-3839), 2021-06.
- Huang, K. - J., Rüdiger, H. M., Jung, H. H. (2021): The Role of Logistics Service Quality in Achieving Customer Satisfaction and Loyalty in the End-Consumer Market Using the Example of the German Motorcycle Industry. Munich Business School Working Paper Series (ISSN 2367-3869), 2021-02.
- Du, L., Bartholomae, F., Stumpfegger, E. (2021): What Factors are relevant for Success in UK Equity Crowdfunding? Munich Business School Working Paper Series (ISSN 2367-3869), 2021-01.
2020
- Keller, S., Schmidkonz, Ch., Scheck, B. (2020): Volunteering bei Sportveranstaltungen: Erfolgsfaktoren für die langfristige Bindung von freiwilligen Helfern an ein Event, Munich Business School Working Paper Series (ISSN 2367-3869), 2020-04.
- Zhao, Jiaojiao (2020). Master Thesis: Bottom-up Portfolio Construction of Public Return Factors: Application to European Private Equity Fund Benchmarking. Munich Business School Working Paper Series (ISSN 2367-3869), 2020-03.
- Birk, L.-M., Pietsch, D., Jung, H. (2020). Der Einfluss des Megatrends Digitalisierung auf den Vertrieb eines Automobilherstellers an Endverbraucher anhand der Customer Journey. Munich Business School Working Paper Series (ISSN 2367-3869), 2020-02.
- Bartholomae, F. (2020). Lohnt sich die Digitalisierung für jedes Unternehmen – im Hinblick auf hohe Investitionskosten und die Gefahr durch Cyberkriminalität? Eine analytische Betrachtung. Munich Business School Working Paper Series (ISSN 2367-3869), 2020-01.
2019
- Klaiber, J., Scheck, B., & Schmidkonz, C. (2019). Do impact investments deliver on their promise? Assessing mutual funds as vehicles for retail impact investments. Munich Business School Working Paper Series (ISSN 2367-3869), 2019-01.
2018
- Kraemer, K., Ritz, J., & de Cárdenas López, R. (2018). Practical Application of the Uppsala Internationalization Model – Lessons from 8 Case Studies. Munich Business School Working Paper Series (ISSN 367-3869), 2018-04.
- Wolf, P., Menzel, F., & Rennhak, C. (2018). An Extension of the Technology Acceptance Model tailored to Wearable Device Technology. Munich Business School Working Paper Series (ISSN 2367-3839), 2018-03.
- Kuhn, E., & Schmidkonz, Ch. (2018). Material vs. Experiential Purchases: Individual Difference Moderators of the Experiential Advantage and Their Influence on Consumer Happiness. Munich Business School Working Paper Series (ISSN 2367-3839), 2018-02.
- Zettl, A., Stärker, H., & Seif, H. (2018). Leitfaden für die Entwicklung einer Markteintrittsstrategie eines deutschen mittelständischen Industrieunternehmens aus der Hochtechnologie-Branche für Japan. Munich Business School Working Paper Series (ISSN 2367-3839), 2018-01.
2017
- Parth, M., Kraft, P., & Raif, H. (2017). Influencer Marketing: Eine empirische Multimethodenanalyse zur Markenwahrnehmung von Sportmodenherstellern auf Instagram. Munich Business School Working Paper Series (ISSN 2367-3839), 2017-07.
- Mazzucco, B., Jung H. H., & Kraft, P. (2017). Auswirkungen der digitalen Transformation auf die Fitnessbranche in Deutschland [Effects of the Digital Transformation on the Fitness Industry in Germany]. Munich Business School Working Paper Series (ISSN 2367-3839), 2017-06.
- Erdbrügger, V., Kloepfer, L., Rauschl, N., & Schäffner, G. J. (2017). Agile Methoden der Zusammenarbeit – Beurteilung und Neukonzeption, dargestellt am Beispiel des Bankensektors. Munich Business School Working Paper Series (ISSN 2367-3839), 2017-05.
- Mierzal, L., Ritz, J., Torres Gómez, L. F., & Bergfeld, M.-M. (2017). Succession Planning in Different Cultures: A Comparative Analysis of Family Firms in Mexico and Germany. Munich Business School Working Paper 2017-04.
- Ritz, J., & Bergfeld, M.-M. (2017). An Exploratory Approach to the Internationalization of German Family Firms to Latin America: Current Situation and Future Opportunities. Munich Business School Working Paper 2017-03.
- Adams, E., Weilage, Ch., & Rüdiger, M. (2017). Methods for Direct Service Non-Profits to Enhance Voter Turnout. Munich Business School Working Paper 2017-02.
- Behringer, F., & Schmidkonz, Ch. (2017). Gemeinsamkeiten und Unterschiede glückstheoretischer Konzepte in Europa und China und ihre Bedeutung für die Wirtschaft. Munich Business School Working Paper 2017-01.
2016
- Philipp Reitmeier, Christian Schmidkonz: Activision Blizzard, Inc. in China: A PEST Analysis. Munich Business School Working Paper 2016-03, 2016.
- Alexandra Sauer, Patricia Kraft, Carsten Rennhak: Humanitarian Supply Chain Performance Management: Development and Evaluation of a Comprehensive Performance Measurement Framework Based on the Balanced Scorecard, Munich Business School Working Paper 2016-02, 2016.
- Johanna Christ, Christian Schmidkonz: The Quintuple Bottom Line Model - an innovative approach to analysing happiness at work applied to the Generation Y in Germany, Munich Business School Working Paper 2016-01, 2016.
2014
- Lina Hölker, Carsten Rennhak: Herausforderungen, Trends und Handlungsempfehlungen für die Retail-Bank der Zukunft, Munich Business School Working Paper 2014-04, 2014.
- Mi Jian, Christian Schmidkonz: Immersion as an Educational Tool for International Understanding in Business Studies – The Case of a “Doing Business in China” Class, Munich Business School Working Paper 2014-03, 2014.
- Dominik Kümmerle, Christian Schmidkonz: China's Strategic Trade Policy Industry-Specific Trade and Investment Measures in the Value Chain of the Crystalline Silicon Photovoltaic Industry in the Age of WTO Legislation, Munich Business School Working Paper 2014-02, 2014.
- Jan Köllnberger, Christian Sander, Viktor Wiederkehr, Stefan Rottenaicher, Carsten Rennhak: Kundenbindung im Retail Banking, Munich Business School Working Paper 2014-01, 2014.
2013
- Florian Bartholomae: Markteintritt in Social Gaming: Chancen und Risiken, Munich Business School Working Paper 2013-01, 2013.
2012
- Josef Bichler, Christian Schmidkonz: The Chinese Indigenous Innovation System and its Impact on Foreign Enterprises, Munich Business School Working Paper 2012-01, 2012.
2011
- Sarina Rehme, Carsten Rennhak: How to Ensure Peaceful and Productive Relations Between Marketing and Sales, Munich Business School Working Paper 2011-02, 2011.
- Shireen Stengel, Carsten Rennhak: Corporate Identity – State-of-the-Art, aktuelle Situation und künftige Entwicklungen, Munich Business School Working Paper 2011-01, 2011.
2010
- Carsten Rennhak, Carina Knörzer: Gender Marketing - Neue Ansätze in Konsumgütermarketing, Munich Business School Working Paper 2010-01, 2010.
2009
- Stephanie Kienzle, Carsten Rennhak: Erfolgsfaktoren im Cause-Related Marketing, Munich Business School Working Paper 2009-05, 2009.
- Matthias Lamberti: Moderne Kapitalmarkttheorie und Behavioral Finance Theorie - Eine kritische Würdigung und die Möglichkeiten der Optimierung, Munich Business School Working Paper 2009-04, 2009.
- Bianca Frank, Carsten Rennhak: Product Placement - Das Beispiel Sex and the City: The Movie, Munich Business School Working Paper 2009-03, 2009.
- Sabrina Nadler, Carsten Rennhak: Markenerfolge durch Emotional Branding - Das Beispiel der Automobilindustrie, Munich Business School Working Paper 2009-02, 2009.
- Matthias Lamberti: Dynamische Effizienz im Asset Management - Konzeption eines strategischen Handlungsrahmens für Allokationsentscheidungen, Munich Business School Working Paper 2009-01, 2009.
2008
- Tristan Nguyen: Zur Bilanzierung von zu Handelszwecken erworbenen Finanzinstrumenten nach dem Bilanzrechtsmodernisierungsgesetz (BilMoG), Munich Business School Working Paper 2008-01, 2008.
2007
- Mario Gottfried Bernards, Carsten Rennhak: Markenführung bei politischen Parteien in Deutschland, Munich Business School Working Paper 2007-05, 2007.
- Tristan Nguyen: Solvency II-Projekt: Aktueller Stand und künftige Entwicklung, Munich Business School Working Paper 2007-04, 2007.
- Tobias Kesting, Carsten Rennhak: Marktsegmentierung in der Unternehmenspraxis, Munich Business School Working Paper 2007-03, 2007.
- Marie-Sophie Hieke, Marko Sarstedt, Carsten Rennhak: Consumer Generated Advertising: Open-Source-Marketing, Munich Business School Working Paper 2007-02, 2007.
- Simone Beyerl, Carsten Rennhak: Internationale E-Markenführung, Munich Business School Working Paper 2007-01, 2007.
2006
- Marko Sarstedt, Kornelia Huber, Carsten Rennhak: Erfolgsfaktoren im Markt für Marketing-Fachbücher, Munich Business School Working Paper 2006-12, 2006.
- Benjamin von Reitzenstein, Stefan Strassner, Carsten Rennhak: Die Grenzen des Product Placement - rechtliche Aspekte und Kommunikationswirkung beim Konsumenten, Munich Business School Working Paper 2006-11, 2006.
- Johannes Krüger, Carsten Rennhak: Event-Marketing - Was ist das? Munich Business School Working Paper 2006-10, 2006.
- Florian Mesch, Carsten Rennhak: Kultursponsoring - Stand der Forschung, Munich Business School Working Paper 2006-09, 2006.
- Simone Bayerl, Carsten Rennhak: Sponsoring - Quo Vadis? Munich Business School Working Paper 2006-08, 2006.
- Louisa Hübner, Carsten Rennhak: Kultursponsoring - Anwendungsbeispiele und Erfolgsfaktoren, Munich Business School Working Paper 2006-07, 2006.
- Stefanie Ladegast, Carsten Rennhak: Sportsponsoring - Quo Vadis? Munich Business School Working Paper 2006-06, 2006.
- Solveik Rinne, Carsten Rennhak: Information Overload - warum wir in der Kommunikation neue Wege gehen müssen, Munich Business School Working Paper 2006-05, 2006.
- Stefan Rottenaicher, Carsten Rennhak: Spendenmarketing - Methoden, Anwendungsbeispiele und Erfolgsfaktoren, Munich Business School Working Paper 2006-04, 2006.
- Ann Kristin Eckhardt, Carsten Rennhak: Erfolgsfaktoren im Celebrity-Marketing, Munich Business School Working Paper 2006-03, 2006.
- Christian Fischl, Carsten Rennhak: Conglomerate Discount – eine empirische Analyse am Beispiel der DAX30-Unternehmen, Munich Business School Working Paper 2006-02, 2006.
- Tristan Nguyen: Neue Anlagestrategien aus der Optionspreistheorie, Munich Business School Working Paper 2006-01, 2006.
2005
- Tristan Nguyen: Zur Problematik des Ratings von Versicherungskonzernen, Munich Business School Working Paper 2005-17, 2005.
- Tristan Nguyen: Über die „richtigen“ Versorgungsabschläge auf Beamtenpensionen bei vorzeitiger Pensionierung, Munich Business School Working Paper 2005-16, 2005.
- Tobias Schütze, Carsten Rennhak: Die Wirkung der Unternehmensreputation auf Anlageentscheidungen, Munich Business School Working Paper 2005-15, 2005.
- Marion Halfmann, Carsten Rennhak: Konzeptionelle Überlegungen zum Kundenwert, Munich Business School Working Paper 2005-14, 2005.
- Tobias Kesting, Carsten Rennhak: Methoden der Marktsegmentierung in deutschen B2C-Unternehmen, Munich Business School Working Paper 2005-13, 2005.
- Amparo Galiñanes-García, Carsten Rennhak, Daniel Simonovich: Datenqualität in CRM-Systemen, Munich Business School Working Paper 2005-12, 2005.
- Amparo Galiñanes-García, Carsten Rennhak: Customer Relationship Management als Instrument der Kundenbindung, Munich Business School Working Paper 2005-11, 2005.
- Amparo Galiñanes-García, Carsten Rennhak: Die Bedeutung der Kundenbindung, Munich Business School Working Paper 2005-10, 2005.
- Matthias Hitzfeld, Dieter Nickles, Carsten Rennhak: Kundenbindung durch interaktive TV-Anwendungen, Munich Business School Working Paper 2005-09, 2005.
- Diana-Nadine Böhm, Christian Fischl, Carsten Rennhak: Mystery Shopping – Neue Ansätze zur Kontrolle des Umgangs mit dem Kunden, Munich Business School Working Paper 2005-08, 2005.
- Bert Stegmann, Carsten Rennhak: Controlling in der öffentlichen Wirtschaft – Der Einsatz von Balanced Scorecards in der kommunalen Abfallwirtschaft, Munich Business School Working Paper 2005-07, 2005.
- Nicola Herrmann, Miriam Kraneis, Carsten Rennhak: Humankapital als Wettbewerbsfaktor - Wie wählen High-Potentials ihre Arbeitgeber? Munich Business School Working Paper 2005-06, 2005.
- Carsten Rennhak, Siegfried Numberger, Marion Halfmann: Kreditkarte und Marke – Implikationen für Banken und Sparkassen, Munich Business School Working Paper 2005-05, 2005.
- Carsten Rennhak, Marion Halfmann, Siegfried Numberger: Kundenbindung bei Banken – Status Quo und Ausblick, Munich Business School Working Paper 2005-04, 2005.
- Siegfried Numberger, Carsten Rennhak: Wie viel Sparen fürs Alter ist sinnvoll? Munich Business School Working Paper 2005-03, 2005.
- Tristan Nguyen: Hat die "Rürup"-Rente Aussicht auf Erfolg? Munich Business School Working Paper 2005-02, 2005.
- Carsten Rennhak, Wolfgang Zirus: Wie können Banken ihre privaten Kunden binden? Munich Business School Working Paper 2005-01, 2005.
2004
- Markus Zinnbauer, Zoltan Bakay, Carsten Rennhak: Kundenbindung im liberalisierten Strommarkt – eine Generationenfrage? Munich Business School Working Paper 2004-08, 2004.
- Tristan Nguyen: Bilanzskandale - Eine spieltheoretische Analyse, Munich Business School Working Paper 2004-07, 2004.
- Zoltan Bakay, Carsten Rennhak: Kundenzufriedenheitsmessung im Low-Involvement-Produkt Strom, Munich Business School Working Paper 2004-06, 2004.
- Tristan Nguyen: Besteuerung und Wirtschaftswachstum in einer Welt mit unsicherer Lebenserwartung, Munich Business School Working Paper 2004-05, 2004.
- Markus Zinnbauer, Zoltan Bakay, Carsten Rennhak: Informationspfade von illoyalen Commodity-Kunden - Eine Sequenzanalyse, Munich Business School Working Paper 2004-04, 2004.
- Carsten Rennhak, Zoltan Bakay, Stefan Strassner: Comparative Advertising - Lessons Learned after Deregulation in Germany, Munich Business School Working Paper 2004-03, 2004.
- Stefan Baldi, Hans P. Borgman, Hauke Heier: Peer-to-Peer - Fueling Community-Based Knowledge Management, Munich Business School Working Paper 2004-02, 2004.
- Tristan Nguyen: The Impacts of Ageing Population on Savings and Pension Schemes in a World with Uncertain Life Expectancy, Munich Business School Working Paper 2004-01, 2004.
2003
- Zoltan Bakay, Carsten Rennhak: Zufriedenheit von Stromkunden - Identifikation von Einflussgrößen, Munich Business School Working Paper 2003-03, 2003.
- Carsten Rennhak, Marion Halfmann, Zoltan Bakay: Das Wechselverhalten von Privathaushalten im Strommarkt, Munich Business School Working Paper 2003-02, 2003.
- Carsten Rennhak: Markenaffinität bei Kreditkarten, Munich Business School Working Paper 2003-01, 2003.
Books from MBS Authors

Albrecht, A, Hillert, A. (2020). Burn-out – Stress – Depression. Interdisziplinäre Strategien für Ärzte, Therapeuten und Coaches. Urban & Fischer Verlag/Elsevier GmbH, 2020.
Burger, A., Röhm, T., & Weber, S. T. (Hrsg.) (2020). Branchenspezifisches Controlling. Praxishandbuch der Besonderheiten und Entwicklungen mit State-of-the-Art und Unternehmensbeispielen. Wiesbaden, Germany: Springer Gabler.

Bergfeld, M.-M., Müller C.G., Botero, I.C., Cruz, A.D., Subramanian, R. (2018): Family Firms in Latin America. Routledge; 1. Auflage (28. August 2018).
Steiner, A. D., Hefele, C., & Schmidkonz, Ch. (2018). Happiness im Business: Zufriedene Mitarbeiter – glückliche Manager – erfolgreiche Unternehmen. Weinheim, Germany: Wiley-VCH Verlag.
Dreesbach-Bundy, S., Scheck, B. (Hrsg.): CSR und Corporate Volunteering - Mitarbeiterengagement für gesellschaftliche Belange. Gabler Verlag, 2018, ISBN 978-3-662-54091-6
Stahlhofer N.J., Schmidkonz C., Kraft P.: Conscious Business in Germany. Assessing the Current Situation and Creating an Outlook for a New Paradigm. CSR, Sustainability, Ethics & Governance. Springer, Cham 2018, ISBN: 978-3-319-69738-3
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Nasher, J. (2018). Convinced! How to Prove Your Competence & Win People Over. Oakland, USA: Berrett-Koehler Publishers.
Video: Jack Nasher presents his book "Convinced!" live at Munich Business School.
Spiess-Knafl W., Scheck B.: Impact Investing - Instruments, Mechanisms and Actors. Palgrave Macmillan 2017, ISBN: 978-3-319-66555-9, 978-3-319-66556-
Jung, H. / Kraft, P.: Digital vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services. Hanser Verlag, 2016
Albrecht, A.: Internationales Management, Band 20 von Management Basics BWL für Studium und Karriere. BWV Verlag, 2016

Bergfeld, M.-M. (2011): Gesellschafterkompetenz: Die Verantwortung der Eigentümer von Familienunternehmen (EQUA-Schriftenreihe), Unternehmer Medien GmbH; 1., Auflage (19. Juli 2011).

Bergfeld, M.-M. (2009): Global Innovation Leadership: The Strategic Development of Worldwide Innovation Competence. BoD – Books on Demand; 2. Auflage (20. März 2009).