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Study Entrepreneurship at MBS: Learn to Build a Start-up in Munich

Want to build a start-up instead of just reading about one? At Munich Business School, you can earn an entrepreneurship degree at bachelor's or master's level, with a real start-up project, coaching from your professors and Munich's start-up scene right on your doorstep.

  • Bavaria's strongest university for start-ups: No. 1 in Bavaria and No. 4 in the DACH region for start-ups per 1,000 students (TUM Entrepreneurship Ranking 2025).
  • Your start-up counts toward your degree: In the master's program, you can dedicate your entire third semester to your own start-up, with close support from faculty.
  • Found in Germany's top region for start-up investment: In 2025, €2.7 billion in venture capital flowed into the Munich region, more than into Berlin.
2 Entrepreneurship Programs
5 International Accreditations
85 Startups per 1,000 students
4.000 € Scholarships of up to
Early Bird Special

Submit your complete online application for the 2027 intake by October 15, 2026, and secure a discount of €1,000 on the first semester installment.

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Two paths into entrepreneurship: Which one is right for you?

Whether you're finishing high school or already hold your first degree, MBS has a program for both starting points in which founding a business is part of the core curriculum, not just an elective.

Bachelor International Business with Entrepreneurial Project

International business studies with a start-up mindset: As early as your second semester, you develop your first business ideas in the Entrepreneurial and Creative Idea Generation Workshop. In semesters 5 and 6, your team builds a start-up concept in the Entrepreneurial Project. Concentrations such as Innovation Management or International Governance and Business Development sharpen your founder profile.


Degree Bachelor of Arts, 210 ECTS
Duration 6 Semesters + Thesis
Start February & September
Language German & English

Master Innovation and Entrepreneurship

 

The specialized master's for founders: You go all the way from idea to prototype and business plan to scaling. Along the way, you take part in a Google Design Sprint, spend two semesters on a Business Project for a start-up or a corporate innovation team and, if you choose, a whole semester on your own start-up.


Degree Master of Arts, 90 ECTS
Duration 3 Semesters (Single) · 4 Semesters (Dual)
Start September
Language English

What you learn when you study entrepreneurship

Semester by semester: how entrepreneurship, innovation and business fundamentals come together in both programs.
 

Bachelor International Business

6 Semesters + Thesis · 210 ECTS · B.A. · German & English · Start: February & September

Semester 1
6 ECTS International Business & Economics I +
  • International Business and Management I
  • Microeconomics
6 ECTS Accounting and Finance I +
  • Financial Accounting and Cost Accounting I
  • Business and Financial Mathematics
6 ECTS Business and Society I +
  • Business and Cultural History I
  • Current Topics in Business I
  • Business Law I
  • Social Service Project I
6 ECTS International Focus +

Pick 1 out of 6:

  • Chinese Culture and Society + Chinese
  • Arabian Culture and Society + Arabic
  • Russian Culture and Society + Russian
  • German Culture and Society + German
  • Spanish Culture and Society + Spanish
  • French Culture and Society + French
6 ECTS Soft Skills and Personal Development +
  • Introduction to Social Skills and MBS Values
  • Critical Thinking, Data & Text Literacy I
  • Presentation Skills and Communication Training I
  • Business Etiquette
  • Resilience Management I
  • Student Mentoring (optional)
Semester 2
6 ECTS International Business & Economics II +
  • International Business and Management II
  • Macroeconomics
  • Entrepreneurial and Creative Idea Generation Workshop
  • Company Excursion
6 ECTS Accounting and Finance II +
  • Financial and Cost Accounting II
  • Finance I
  • Digital Skills I: Using Spreadsheets
6 ECTS Business and Society II +
  • Business and Cultural History II
  • Current Topics in Business II
  • Business Law II
  • Social Service Project II
6 ECTS International Focus +

 Pick 1 out of 6:

  • Asian Culture and Society + Chinese
  • Middle Eastern Culture and Society + Arabic
  • Eastern European Culture and Society + Russian
  • Culture and Society in the European Union + German
  • Latin American Culture and Society + Spanish
  • French and Francophone Culture and Society + French
6 ECTS Soft Skills and Personal Development +
  • Critical Thinking, Data & Text Literacy II
  • Presentation Skills and Communication Training II
  • Resilience Management II
  • Conflict Management
  • Application Training
10 ECTS Internship +

Complete your first internship in the lecture-free period between the second and third semester

Semester 3
6 ECTS International Business III +
  • International Business and Management III
  • Fundamentals of Human Resources Management and Leadership
  • Fundamentals of International Marketing and Sales
  • Finance II
6 ECTS Digital Skills +
  • Digital Skills II: Statistics and Data Analysis
  • Digital Skills III: Managing Information and Big Data in the Digital Age
  • Digital Skills IV: Online Security and Digital Ethics
6 ECTS Business and Society III +
  • Business and Cultural History III (Incl. Excursion)
  • Business Law (Labor Law)
  • Civic Engagement
6 ECTS International Focus +

Pick 1 out of 6:

  • Business in Asia-Pacific + Chinese
  • Arabian and Middle Eastern Business + Arabic
  • Russian and Eastern European Business + Russian
  • Business in Germany and the European Union + German
  • Business in Spain and Latin America + Spanish
  • Business in France and Francophone Countries + French
5 ECTS Soft Skills and Personal Development +
  • Critical Thinking, Data & Text Literacy III (Seminar paper)
  • Intercultural Competences
  • Negotiation Skills
1 ECTS MBS Engagement +

Feel more connected to the MBS community by actively participating in a variety of extracurricular opportunities.

Semester 4
20 ECTS Study Abroad +

20 ECTS  from the field of international business studies at the partner university

10 ECTS Internship Abroad +

Duration: 10 Weeks

Semester 5
3 ECTS International Innovation Management I +

In the International Innovation Management concentration, you will learn to manage innovation processes from the idea to marketing. You focus on customer needs, use market research and current methods such as design thinking. You will research technology trends and implement your own innovation projects in groups.

3 ECTS International Marketing & Sales I +

In this concentration, students learn the basics of market-oriented business management. The focus is on marketing & sales in the digital age. The course covers strategies such as market analysis, brand management and the optimal marketing mix, including market research and sales management. The goal is to secure long-term success on a national and international level.

3 ECTS International Finance I +

In the International Finance concentration, students acquire in-depth knowledge in controlling, corporate finance and asset management for the global context. The focus is on modern methods and tools, including investment calculations, financing decisions, foreign trade financing and risk assessment on an international level.

3 ECTS International Procurement, Production and Logistics I +

In the International Procurement, Production and Logistics concentration, students learn to efficiently manage global supply chains. The focus is on optimizing the flow of goods and services in times of globalization and digitalization. The aim is to supply end customers on time, cost-effectively and in high quality.

3 ECTS International Human Resources Management and Leadership I +

In the International Human Resources Management and Leadership concentration, students acquire in-depth knowledge of strategic human resources management at an international level. The focus is on the role of employees as critical success factors, as well as on topics of leadership and development of employees.

3 ECTS International Accounting +

Deepen your accounting knowledge from the first part of the MBS program and learn, for example, about the structure, concept and elements of accounting according to IFRS.

6 ECTS International Business Development +
  • International Corporate Governance
  • Corporate Taxation
  • Digital Competencies V: Business Intelligence
5 ECTS Entrepreneurial Project I (Start-up project) +
  • Idea Development & Start-ups I
  • Project Management & Agile Methods
1 ECTS MBS Engagement +

Feel more connected to the MBS community by actively participating in a variety of extracurricular opportunities.

Foreign Languages (optional) +

Select from the following languages: Arabic, Russian, French, Chinese, Spanish, German

Semester 6
6 ECTS Concentrations 1 +

Pick 1 out of 3

  • Innovation Management II (Product Lifecycle Management II)
  • Marketing & Sales II (Customer Relationship Mananagement II)
  • Procurement, Production, Logistics II (Supply Chain Management II)
6 ECTS Concentrations 2 +

Pick 1 out of 3

  • International HR Management and Leadership II
  • International Finance II
  • International Governance and Business Development
3 ECTS Seminar on Concentrations +

Choose a seminar that matches your concentration and prepare yourself optimally for your bachelor thesis.

  • Seminar Innovation Management (PLM)
  • Seminar Marketing & Sales (CRM)
  • Seminar Procurement, Production, Logistics (SCM)
  • Seminar International HR Management and Leadership
  • Seminar International Finance
  • Seminar International Governance and Business Development
9 ECTS Electives +

Further individualize your studies and deepen the areas you are particularly interested in, such as:

  • Mergers and Acquisitions
  • Globalization and International Trade
  • Family Business
  • Sport and Event Management
  • Ecological Sustainability
  • Business Consulting
  • Real Estate Industry & Construction  
  • International Financial and Sustainability Risk Management
  • Social and Organisational-Psychology  
  • Social Media
  • Agile & New Work
  • Luxury and Brand Management 
3 ECTS Business Ethics and Substainable Business +

At the end of your studies, you will understand the importance of ethical decisions in the business world, which has been addressed in different courses in all semesters. Regardless of the level – company, leader or individual - ethical behavior in the sense of our MBS value act responsible is crucial!

3 ECTS Entrepreneurial Project II (Start-up project) +
  • Idea Development & Start-ups II
  • MBS Explorer Days: Creativity & Expression
Foreign languages (optional) +

Choose from the following languages: Arabic, Russian, French, Chinese, Spanish, German

Semester 7
10 ECTS Internship +

Duration: 10 Weeks

10 ECTS Bachelor's Thesis +

Last but not least: Writing your Bachelor Thesis.

Master Innovation and Entrepreneurship

3 Semesters (Single Degree) · 4 Semesters (Dual Degree) · 90ECTS · M.A. · English · Start: September

Semester 1
INNOVATION & ENTREPRENEURSHIP MODULES
6 ECTS Innovation & Entrepreneurship: Strategy and Business Design +

Sub-modules:

  • Entrepreneurial Mindset and Business Design: Learn how to act with an entrepreneurial and innovative mindset and how to leverage ecosystems and available resources. Identify opportunities for sustainable, social, entrepreneurial, academic, public, and family entrepreneurship and apply appropriate entrepreneurial strategies.
  • Innovation Strategy: Learn how to deal with cultural, behavioral, organizational, international, collaborative, technological, and personal factors that influence innovation. Apply strategies for implementing innovation and product development appropriate to the specific context.
6 ECTS Ideation and Prototyping +

Sub-modules:

  • Ideation, Design Thinking & Prototyping I: Apply design thinking, the lean startup approach, and hypothesis-driven experimentation to identify, analyze, and solve key problems. Experience creativity and storytelling techniques, apply business modeling, and train to pitch successfully.
  • Lean Startup, Usability Testing & Prototyping II: Become familiar with the principles of user experience and interfaces, prototyping metrics, and agile development, and apply tools and techniques for usability testing. Actively participate in a Google Design Sprint to solve a real business challenge.
3 ECTS Innovation and Entrepreneurship Business Project +

Independent work in small teams on a real project for a start-up/established innovative company in the 1st and 2nd semesters:

  • Define project content, working methods, and goals in collaboration with business partners.
  • Benefit from the guidance and ongoing support of MBS professors.
  • Train in professional collaboration and project management, structured problem solving, and sound market analysis, among other things.
INTERNATIONAL BUSINESS & MANAGEMENT MODULES
6 ECTS International Business and Management +

Sub-Modules:

  • International Strategic Management: Learn about the driving forces behind globalization and the associated strategic models, and find out how you can apply them in business operations.
  • Organizational Behavior: Explore the relationships between individuals, organizations, and society, as well as the reasons behind behaviors in organizations.
  • Conscious Business: Develop an understanding of alternative business practices as opposed to the traditional focus on profit as the core objective of a company, based on the four principles of conscious capitalism and best practices in conscious business.
3 ECTS International Focus +

Choose 1 out of 3

Gain insights into business practices and current business topics in the chosen region based on an understanding of the social background as well as the economic and political system in the respective region.

  • Business in Germany
  • Business in Latin America
  • Business in China
     
3 ECTS Languages (Optional) +

Choose 1 out of 3
Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.

  • Spanish
  • Chinese
  • German
EXECUTIVE SKILLS
6 ECTS Communication in International Business +

Sub-Modules:

  • Business Communication: Recognize and master the challenges of business communication, especially in an international and intercultural context.
  • Business Ethics: Study and discuss current and controversial business ethics issues as well as the philosophical origins of ethics.
  • Negotiation Skills: Learn how to use effective communication skills and master the dynamics of human behavior in the negotiation process.
1 ECTS MBS Engagement +

Feel more connected to the MBS community by actively participating in a variety of extracurricular activities.

Semester 2
INNOVATION & ENTREPRENEURSHIP MODULES
6 ECTS Innovation and Business Creation and Management +

Sub-modules:

  • Resource Acquisition: Identify and prepare all activities and resources for starting a new business to secure financing, business operations, human capital acquisition, and intellectual property protection. Evaluate, write, and present a business plan for starting a new business.
  • Innovation Branding, Marketing, & Sales: Develop a branding strategy, concept, and plan for innovations and learn how to create, implement, and test digital marketing campaigns for innovations.
  • Business Planning: Learn techniques for internal and external innovation storytelling and learn how to build sales channels for innovations.
6 ECTS Scaling Startups and Innovation Projects +

Sub-modules:

  • Open & Sustainable Innovation: Learn how to evaluate, manage, and implement open and closed innovation activities and strategies, and participate in an open innovation challenge. Apply the identification, evaluation, and implementation of sustainable innovation activities and tactics in a practical setting.
  • Managing Innovation Projects: Gain experience in scaling startups, managing company growth, and preparing exit strategies and turnarounds, and learn how to deal with failure and bankruptcy.
  • Scaling Startups: Learn how to identify, evaluate, select, and manage innovation projects and the development of new projects in organizations.
6 ECTS Electives +

Choose 2 out of 4:

  • Technology Trends: Learn to identify and analyze technology trends and their impact on management and society, and to create practical use cases, strategies, and business models.
  • Understanding Social Startups: Learn about the implications of social entrepreneurship and apply how to develop social business models, scale social impact, and measure social performance.
  • Independent Research Project: Learn how to create and develop a scientific paper, publication, working paper, or similar on a research topic of your choice in consultation with a faculty member as your mentor.
  • Success Factor Happiness: Experience the concepts of happiness, mindfulness, higher purpose, compassion, and gratitude through specific exercises and learn from best practices how to apply them in the workplace to increase (among other things) subjective well-being, health, productivity, and satisfaction and reduce stress.
3 ECTS Innovation and Entrepreneurship Business Project +

Independent work in small teams on a real project for a startup/established innovative company in the 1st and 2nd semesters:

  • Define project content, working methods, and goals in collaboration with business partners.
  • Benefit from guidance and ongoing support from MBS professors.
  • Train in professional collaboration and project management, structured problem solving, and sound market analysis, among other things.
INTERNATIONAL BUSINESS & MANAGEMENT MODULES
3 ECTS International Focus +

Choose 1 out of 5:

  • Business in Europe
  • Business in Latin America
  • Business in China
  • Business in USA and Canada
  • Business in Emerging Economies (India, Africa)

Use case studies, business simulations, in-depth reports as well as expert knowledge to understand the complexities of the business environment in the chosen region from a cultural, economic, social, political, and legal perspective.

3 ECTS Languages (Optional) +

Choose 1 out of 3:

  • Spanish
  • Chinese
  • German

Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.

EXECUTIVE SKILLS
5 ECTS Responsible Leadership in a Global Context +

Sub-Modules:

  • Responsible Leadership: Learn how to lead and manage people in an organization responsibly, including how to motivate and support them based on the circumstances, their personalities, and the organizational culture.
  • Business & Society: Familiarize yourself with the origins and development of various cultural beliefs and value systems, and learn how these shape business practices from the perspective of top management.
  • Master’s Thesis Preparation: Learn how to gather, evaluate, assess, and present the current state of research on a specific topic.
1 ECTS MBS Engagement +

Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings.

Semester 3
15 ECTS Master Thesis +

Last but not least: writing your master's thesis.

Selection (min. 15 ECTS)
15 ECTS Semester abroad +

Students of the Master have the opportunity to spend their third semester abroad at one of our numerous international partner universities. During the semester abroad you will gain extensive international experience and develop your intercultural skills. Alternatively, students can spend two semesters at selected universities and complete their studies with a dual degree.

15 ECTS Startup project +

Alternatively, you can also use the time to work on your own start-up. During the start-up project, you will be comprehensively supported and continuously coached by MBS lecturers:
Depending on the progress of your start-up idea, you will either deal with your strategy, finalize the business plan and pitch deck, establish contacts with important stakeholders, prepare your product or idea for market entry or further develop your existing start-up.

15 ECTS Internship +

Students who have studied at the university level or worked professionally consecutively for at least one year outside the German-speaking region can apply to replace the study abroad period in the third semester with a subject-related internship in the German-speaking region. If this is approved, an 15-week full-time internship for 15 ECTS must be completed during in the third semester.

Find an Entrepreneurship Degree Program: Which MBS Program Is Right for You?

Why founders choose to study at MBS


A proven track record in start-ups

With 85 start-ups per 1,000 students (2014–2024), MBS ranks No. 1 in Bavaria and No. 4 in the DACH region in the TUM Entrepreneurship Ranking 2025.



A start-up instead of a term paper

In the master's, an entire semester belongs to your own start-up; in the bachelor's, the Entrepreneurial Project runs over two semesters. You're assessed on what you build.



Real clients

In the Business Project, you work for two semesters for a start-up, an investor, an accelerator or a corporate innovation team, for example, on a market entry strategy for a mobility start-up.



Founders as sparring partners

In the "MBS Start-up Spirit" series, alumni founders share several times a year what worked and what didn't. In the mentoring program, an experienced professional from the alumni network supports you.



Learn to scale internationally

70+ partner universities, over 20 dual-degree agreements and a built-in stay abroad bring international markets into your thinking early on.



Small groups, direct support

You learn in small groups and get personal coaching as you build your venture. No anonymous lecture hall, but real feedback on your idea.

What you can earn after an entrepreneurship degree

There is no set salary scale for your own startup; what founders pay themselves depends on funding and revenue. For salaried roles in business development and innovation, current data shows the following ranges:

Source: Stepstone salary data 2026, gross annual salary, full-time, Germany; retrieved September 28, 2026.
Position / career level Median (gross/year) Typical range
Junior Business Development Manager €40,800 €34,900 – €47,100
Innovation Manager €61,800 €53,700 – €73,400
Business Development Manager €62,500 €54,200 – €74,000
Senior Business Development Manager €76,900 €67,800 – €89,700
Director of Business Development €94,000 €84,900 – €109,100
Head of Innovation (Munich) €94,900 €85,600 – €109,900
Chief Business Development Officer (Munich) €99,200 €89,700 – €114,600

Possible careers after studying entrepreneurship

Not everyone launches a start-up right after graduation. Entrepreneurial thinking is also in demand at corporations, consultancies and investment firms. Here are roles where you can put it to work.

Munich: Hotspot for start-ups and venture capital

If you study entrepreneurship in Munich, you build your venture where the most capital is currently flowing. In 2025, €2.7 billion was invested in young companies in the Munich region, more than in the Berlin metropolitan area at €2.4 billion. That's €1,143 per capita, one of the highest figures in Germany. With 2,445 active start-ups and scale-ups, Munich and its surroundings are the center of Bavaria's ecosystem. The region is home to ten unicorns, including the decacorns Celonis and Helsing. Deep tech, artificial intelligence and defense tech are particularly strong: more than €1 billion flowed into defense tech in 2025, most of it to Munich. For you, this means: Entrepreneurship centers such as UnternehmerTUM, the accelerator Start2 Group, corporations such as Siemens, BMW and Allianz, and events like Bits & Pretzels or the Munich Startup Festival are all within reach. 42% of employees at Munich start-ups come from abroad, an environment where international graduates are in demand. You tap into this network during your studies: in Business Projects, internships and when pitching your own idea.

Sources: Startup-Verband: Bavaria Startup & Scaleup Monitor 2026, Munich Economic Development: Start-ups (as of September 28, 26).


Founding a start-up in the age of AI: Do you need a degree?

AI builds prototypes in hours, writes business plans and analyzes markets. Does that make an entrepreneurship degree obsolete?

AI lowers the barrier and raises the bar

For 45.1% of German start-ups, AI is already a core part of their product. At the same time, teams are getting smaller: the average headcount fell from 18.9 (2023) to 15.8 (2025), partly due to efficiency gains from AI. Starting a business is faster and takes fewer people than ever before. That's exactly why the things no software can do for you matter: finding the right problem, testing an idea with real users, convincing investors, leading a team and taking responsibility for decisions. When everyone has access to the same tools, your judgment makes the difference. What changes: the pace. What stays: entrepreneurial thinking. At MBS, you work with lean startup, hypothesis-driven experimentation and usability testing and in the "Technology Trends" elective, you develop business models around new technologies such as AI.

Source: German Startup Monitor 2025 – key findings (Startup-Verband, 1,846 respondents)(as of September 28, 26).

Self-check: Which entrepreneurship program and which startup path is right for you?

Find out which of our two entrepreneurship programs best suits your goals, interests, and learning style. The self-assessment will give you some initial guidance.

Bachelor International Business


✓ Introduction to Business Administration with a Startup Project


✓ 6 Concentrations: e.g., Innovation Management


✓ German- and English-language modules


✓ 3 years of full-time study in Munich


Master Innovation and Entrepreneurship


✓ Specialized Knowledge & Practical Skills


✓ Business Project and Mentoring Program


✓ Stay abroad, an internship, or a startup project


✓ Entirely in English


What these 5 MBS Accreditations Mean for You

A university’s accreditations are one of the most important indicators of the quality and recognition of its degree programs. Government agencies and renowned international accrediting organizations evaluate the academic excellence, practical focus, and adherence to international standards of universities. This ensures that your degree is highly regarded and opens many doors for you.

AACSB-Accreditation

An international seal of quality awarded to only 6% of business schools worldwide. It attests to high quality and enhances the recognition of the degree abroad.

State Recognition of Bavaria, Germany

The university is authorized to award officially recognized degrees. This is a basic requirement for the program and the degree to be legally recognized.

German Science Council

This is an independent evaluation of the entire university to assess its academic quality in research, teaching, and organization. Accreditation attests to institutional excellence.

FIBAA-Accreditation

FIBAA evaluates individual degree programs for their content, practical relevance, and structure. Accreditation guarantees students reliable quality in their chosen degree program throughout Europe.

Accreditation Council

The AR Foundation oversees the accreditation of degree programs in Germany, thereby ensuring the quality of academic studies and teaching. It guarantees high academic standards.

What MBS Alumni Say About Their Entrepreneurship Program

A wide variety of approaches and perspectives on the degree programs at Munich Business School.

Mariam Ghlonti Master Innovation and Entrepreneurship
"During my studies, I learned a lot about creating business plans, pitching ideas, and conducting market research. I was able to apply design thinking methods in several innovative business development projects. I am particularly proud of a project in collaboration with Uber. On behalf of the company, my team and I developed an additional business idea for the Uber app and created a functional prototype for it using Figma."
Polina Giricheva Master Innovation and Entrepreneurship
"The start-up project showed me what it's like to be an entrepreneur, what challenges you have to face, and how personally enriching it can be. I learned that there are many factors that are crucial to the success of your own idea: the right timing, knowledge of customer needs, utilization of the ecosystem and building networks, a realistic approach, compliance with legal requirements, a clear vision, and, last but not least, a little bit of luck."
Caroline Baumann Master Innovation and Entrepreneurship
"I particularly like the forward-looking focus of the topics and the close cooperation with companies. MBS prepares you very well for working life. Experienced lecturers and regular guest lectures provide direct and valuable insights into practical applications. This has opened up a great career opportunity for me: after an internship and master's thesis in the CEO office at one of the "Big Four," I will start there as a management consultant after graduation."

Meet your Academic Director

Don't get ready, get started. Prof. Dr. Sebastian Planck says it straight – and that's exactly how his program works. In the Master in Innovation and Entrepreneurship, you don't just study startups. You build one. Right in Munich, one of Europe's strongest startup ecosystems, connected to investors and incubators – while you're still a student. Who's behind it and what drives him, find out in the video.

Frequently Asked Questions About the Entrepreneurship Program

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What is an entrepreneurship degree?

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