Munich Business School has also won many rankings and awards. You can find an overview of these here:
In a constantly changing professional field, it is important to choose the right course of study. A course of study in marketing promises not only a lot of fun and interesting content, but also good job prospects. A degree in marketing also provides the perfect foundation for a successful career in sales and marketing. Here you can find out everything about studying marketing.
Marketing is a dynamic, creative and strategic profession that is in demand in almost every industry. If you are interested in economics, psychology and communication, studying marketing offers you an exciting combination of these disciplines. Here are six compelling reasons why studying marketing is worthwhile:
Whether in corporate communications, digital marketing, market research or product management – a degree in marketing opens up numerous career prospects in a range of industries. Every company needs a good marketing strategy to be successful, which is why our graduates are in high demand.
Marketing is global. Whether in international companies, at agencies or as freelancers, marketing specialists have the opportunity to work worldwide. Due to the increasing importance of online marketing, there are also many jobs that can be done from any location.
With a marketing degree, the earning potential is attractive, especially in specialized areas such as performance marketing or brand strategy. There are also many career opportunities, for example to become a marketing manager or chief marketing officer (CMO).
Digitalization has revolutionized marketing. Social media, influencer marketing, artificial intelligence and data-driven advertising offer exciting opportunities to build brands and address target groups in a targeted manner. A marketing study program prepares you for the digital future and teaches you about the latest trends and technologies.
Marketing combines creative thinking with analytical strategy. On the one hand, it is about developing appealing campaigns and innovative advertising measures, while on the other hand, market data is analyzed to make informed decisions. If you want to work both creatively and strategically, this is the right place for you.
Why do people buy certain products? What factors influence their decisions? In your studies of marketing, you will learn how consumers think and act. This knowledge is not only relevant for advertising and sales strategies, but also for brand management and product development.
Below you can read about the advantages that MBS offers you in your marketing studies.
The following is a brief explanation of the concepts mentioned in the study program.
Concentrations are advanced topics that you can choose within your study program to specialize in specific areas such as marketing, finance or entrepreneurship. In some programs, you can even choose more than one Concentration.
Elective courses give you the opportunity to choose the modules that match your interests and career goals, allowing you to tailor your studies to your individual needs. In many degree programs, you can choose more than one elective course.
A degree program with an international focus prepares you for the challenges and opportunities of global markets through intercultural content, languages and often international experiences such as semesters abroad.
A semester abroad allows you to study at a partner university in a foreign country, gain international experience and improve your language and intercultural skills.
An internship is a practical experience in a company where you apply your theoretical knowledge, gain professional insights and make valuable contacts.
A Master Top-up program enables students with a first university degree to obtain a full Master's degree in a short period of time by completing only the missing modules.
A mentoring program connects you with experienced professionals or alumni who are ready to provide valuable advice, career tips, and personal support.
Studying in English means that some or even all courses and exams are offered in English, which broadens international career opportunities and strengthens language skills.
A pre-Bachelor's program prepares prospective students for a Bachelor's Program by teaching them the basics and improving their language and subject knowledge.
A scholarship is a financial award given to students based on merit, need, or special qualifications to reduce the cost of studying.
A university's accreditations are one of the most important indicators of the quality and recognition of its study programs. Institutions such as the German Council of Science and Humanities, the Ministry of Education and FIBAA, as well as renowned international accreditation organizations such as AMBA and AACSB, assess the academic excellence, practical orientation and international standards of universities. Some universities, such as MBS, work tirelessly to ensure that further accreditations are added and existing ones are renewed. In the following, we will take a look at the most important accreditations for your Program at MBS.
Are you interested in all the details of the MBS Bachelor's Program? Here you will find our detailed course of studies for the Bachelor International Business, where you can take the “International Marketing and Sales (Customer Relationship Management)” specialization and thus shed light on an optimal marketing degree.
A marketing degree covers a wide range of topics, from classic marketing principles to modern digital strategies. Here are some of the central topics that are typically covered in marketing studies:
To develop successful marketing strategies, a basic understanding of market structures is essential. Students learn:
A central component of the course is the development and implementation of marketing strategies. This includes:
Modern marketing strategies increasingly rely on high-quality, targeted content. Students learn
Why do people buy certain products? What influences their purchasing decisions? In marketing studies, consumer behavior is examined, including these topics:
Social media is an essential part of modern marketing strategies. During their studies, students learn about the following aspects, among others:
Search engine optimization (SEO) and paid advertising on search engines (SEA) are crucial to being visible online. Students learn about:
Email marketing is one of the best-known methods of customer retention. The studies cover:
Studying marketing offers a wide range of career prospects, as every company needs a strong market presence and effective communication strategies. Graduates can work in various industries and positions, whether in companies, agencies or as self-employed professionals. Here are six exciting career opportunities:
This is a brief overview of the potential earnings after completing a marketing degree.
| Prerequisites | Salary |
| Entry-level positions | about €35.000 – 50.000 per year |
| Mid-career level | about €50.000 – 80.000 |
| Executive level | about €80.000 – 150.000 + |
| Industry | Industry-dependent – e.g. higher in E-Commerce, Pharma & Consulting |
| Location | Higher in metropolitan areas like Munich |
| Experience | In most cases, the more experience, the higher the salary |
| Qualifications | In most cases, the more qualifications, such as a master's degree, the higher the salary |
Marketing is an important skill that is useful in many areas of business. It helps businesses market themselves and get their products and services out to the public. Marketing professionals can work in many different areas, from advertising to sales.
A degree in marketing can help you gain these important skills. You'll learn how to effectively market products and get them out to the public. You'll also learn about the different strategies companies use to achieve their goals. A marketing degree prepares you for a range of career opportunities.
Marketing is a broad field, so there is no single major that you must complete to be considered a marketing expert. Instead, there are a number of different concentrations and areas of expertise that you can pursue, depending on what type of marketing you find interesting.
Some of the most popular majors in marketing include communication studies, business administration (with an emphasis on marketing), journalism, and psychology. These majors will help you understand the basics of marketing and familiarize you with the different aspects of the field.
If you want to choose a more specific focus, then you can also opt for a master's degree program on marketing,. These degree programs will help you specialize in a particular area of marketing and develop your skills in that field.
Business Studies is a very comprehensive subject and therefore there are different concentrations that you can choose. Some examples of majors are finance, marketing, business management or human resources. Depending on the direction you want to take, you can choose the appropriate focus.
Yes, you can study marketing! Marketing is a popular field of study offered at many different colleges and universities. There are both bachelor's and master's degree programs in marketing that will prepare you for a career in this field. Marketing is an exciting and versatile subject that introduces you to the fundamentals of marketing. You'll learn all about product development, pricing, advertising and sales. The courses are very practice-oriented, so you have the chance to test your skills in the real world during your studies.
Munich Business School offers a Business Studies Bachelor's degree with a marketing focus and a Marketing Master's degree.
Elsenheimerstraße 61
80687 München Germany
