An international seal of quality awarded to only 6% of business schools worldwide. It attests to high quality and enhances the recognition of the degree abroad.
Bachelor's, Master's, or a specialized degree in brand management? At Munich Business School, you'll find the program that fits your goals.
At MBS, there isn't just "one marketing program"; rather, there are three distinct programs designed for different starting points and career goals.
A broad business administration program with a focused specialization in marketing starting in the 5th semester. You’ll study market analysis, brand management, CRM, and international sales as part of a comprehensive business administration degree program.
The program focuses on in-depth specialization in international marketing, brand strategy and brand management. It centers on consumer psychology, digital brand communication, and a two-semester business project involving real companies.
A broad management program with an optional focus on marketing. You’ll combine International Marketing with a second specialization of your choice—such as Luxury Management or Digital Business—to logically expand your skill set.
All course content at a glance—semester by semester, module by module.
6 Semesters · 210 ECTS · B.A. · German & English · Start: February & September
3 Semesters (Single Degree) · 4 Semesters (Dual Degree) · M.A., 90 ECTS · 100 % English · Start: September
3 Semesters · M.A., 90 ECTS · 100 % English · Start: February & September
BMW, Allianz, ProSiebenSat.1, Westwing, FlixBus, Paulaner, Augustiner, and numerous international agencies and startups are headquartered in Munich and the surrounding area.
This isn't just ivory-tower knowledge. Many of our instructors come directly from the field—as executives, consultants, or entrepreneurs.
Harman – A Samsung Company, Paulaner Brewery, GlaxoSmithKline, and many more. You'll work on real briefs, not case studies from textbooks.
A semester abroad is either required or an integral part of all three programs. In addition, there is a dual-degree option at the master’s level that leads to two degrees in 24 months.
Small student groups—no anonymous, mass-university setting. Professors know you and provide you with targeted support.
State-recognized and certified by FIBAA, the German Science Council, the German Accreditation Council, and AACSB. Less than 6% of all business schools worldwide hold AACSB accreditation.
Specific salary data for marketing professionals in Germany, with and without the Munich premium.
| Position / Experience | Germany Ø | Munich (+15–20 %) |
| Junior Marketing Manager (0–2 Years) | € 32.000 – 42.000 | € 36.000 – 48.000 |
| Marketing Manager (3–5 Years) | € 45.000 – 58.000 | € 52.000 – 67.000 |
| Senior Marketing Manager (6–9 Years) | € 60.000 – 78.000 | € 69.000 – 90.000 |
| Head of Marketing / Director | € 75.000 – 110.000 | € 86.000 – 125.000 |
| Chief Marketing Officer (CMO) | € 110.000 – 200.000+ | € 125.000 – 220.000+ |
Here you can learn all about the careers you can pursue after completing a degree in marketing.
Munich is one of Germany’s most important hubs for marketing and advertising. This is underpinned by numerous major corporations such as BMW, Siemens, Westwing, FlixBus, Paulaner, and Allianz, which operate their own marketing departments and attract external service providers. The region’s high purchasing power further enhances the city’s appeal to companies seeking to reach affluent target audiences.
As a media hub, Munich stands out with media groups like ProSiebenSat.1, numerous publishing houses, and advertising and PR agencies that form a dense creative ecosystem. In addition, the city benefits from major trade shows and conferences, as well as a vibrant network of startups, agencies, and established companies that fosters collaboration and innovation.
AI writes copy, creates ads, and analyzes target audiences in seconds. So why even study marketing?
Algorithms optimize. But they don’t decide which brand will resonate emotionally in a saturated market. They don’t craft a strategy that transforms a company from a product into a movement. They don’t understand the cultural nuances that explain why a campaign works in Munich but fails in Shanghai.
What’s changing: the tools. What remains the same: strategic thinking, consumer insight, and brand understanding. At MBS, you won’t learn what AI can already do. You’ll learn what AI can’t do—and how to use it.
Find out which of our three marketing programs best suits your interests, goals, and preferred learning style. The self-assessment will give you an initial idea.
✓ Introduction to Business with a Focus on Marketing
✓ Elective Courses & International Focus
✓ German- and English-language modules
✓ 3 years of full-time study in Munich
✓ Semester Abroad or Internship
✓ Brand Building & Consumer Psychology
✓ 100 % English
✓ Business Project
✓ Broad Master's Program with a Focus on Marketing
✓ Flexible Start Date (Feb. or Sept.)
✓ Dual Major
✓ Double Master's Degree Available
A university’s accreditations are one of the most important indicators of the quality and recognition of its degree programs. Government agencies and renowned international accrediting organizations evaluate the academic excellence, practical focus, and adherence to international standards of universities. This ensures that your degree is highly regarded and opens many doors for you.
Diverse Alumni – Diverse Paths
Why do people buy what they buy? Why do we make the decisions we make? Prof. Dr. Sophie Hieke asks exactly these questions – and she loves exploring them together with her students. As Academic Director of the Master's program in International Marketing and Brand Management, she brings together psychology, neuroscience and behavioral economics. What she expects from you and what she promises in return – she shares that in the video.
MBS offers three programs with a focus on marketing:
All three programs are taught in English and have an international focus.
For the bachelor’s program, the general university entrance qualification (Abitur) or an equivalent degree is required. For master’s programs, a first professional degree in a relevant field is required. Proof of English proficiency at the B2/C1 level must be provided—for example, through TOEFL, IELTS, or a school transcript from an English-speaking educational system. For more information, visit the respective program page or the FAQ page.
The bachelor's program lasts 6 semesters (approx. 3 years) plus a bachelor's thesis. Both master's programs last 3 semesters (18 months). The International Marketing and Brand Management master's program also offers a dual-degree option that lasts 24 months.
Yes. MBS offers scholarships of up to €4,000. You can find more information about scholarship programs, eligibility requirements, and application deadlines directly on the MBS scholarship pages.
At MBS, marketing is not a standalone bachelor’s program, but rather a concentration within the Bachelor of International Business program. In the Marketing concentration, you’ll select specific marketing and sales modules while also receiving a broad foundation in business administration.
This bachelor’s program offers a broad education in business administration with a focus on marketing, making it ideal for students looking to enter the workforce immediately after high school. The International Marketing and Brand Management master’s program is a highly specialized program in brand strategy, consumer psychology, and digital brand communication. The master’s program emphasizes targeted business projects with partner companies.
The International Marketing and Brand Management master’s program includes the following modules, among others: International Marketing and Brand Management, Customer Insights (Behavioral Economics, Consumer Behavior), Integrated Brand Communication in a Digitalized World, Marketing of Innovations, as well as electives such as Psychology of Marketing and Brand Storytelling. The bachelor’s program focuses on International Marketing Management, Customer Relationship Management, and Sales Strategies.
Yes. The module “Integrated Brand Communication in a Digitalized World” (Master’s in International Marketing and Brand Management, 2nd semester) covers customer journeys, user experience (UX) and analytics, as well as programmatic advertising and social media marketing in detail.
Yes. Digital marketing is an integral part of both master's programs. Topics such as social media marketing, programmatic advertising, e-commerce, and digital business models are covered in several modules.
Yes. The elective course “Technology Trends” (Master’s in International Marketing and Brand Management) covers technology trends, including AI, and their impact on marketing and management. In addition, AI tools are integrated as a practical topic in various modules.
Business Projects run over two semesters. Small groups of students (4–6 people) are given a real-world assignment by a partner company, such as a market entry strategy or a 360-degree campaign. The work is supervised by a professor. At the end, the students present their findings directly to the company.
Examples of past partners: Harman – A Samsung Company (digital marketing campaign for BMW automotive audio in China), Paulaner Brewery (360-degree multichannel campaign), and GlaxoSmithKline (activation campaigns for B2C and B2B). Projects vary by cohort.
During a semester abroad at one of MBS’s 70+ international partner universities, students can take marketing courses in a new cultural and economic context. This is particularly valuable for international brand management and intercultural market knowledge.
Yes, but only under one condition: Students who have already studied or worked for at least one continuous year in a non-German-speaking country may instead complete a subject-specific internship (at least 15 weeks) in Germany, Austria, or Switzerland.
The International Marketing and Brand Management Master’s program offers a dual-degree option: By spending two additional semesters at a partner university abroad following the two semesters of the International Marketing and Brand Management Master’s program, you can earn a total of two full Master’s degrees within 24 months (MBS-M.A. + degree from the partner university).
MBS offers an active Career Center with career coaching, job placement, and an alumni network. Business projects regularly lead to direct job offers. The Munich campus also provides access to a dense network of national and international companies in the marketing sector.
Elsenheimerstraße 61
80687 München Germany
