Master Marketing
Master Digital Marketing

Master Marketing

The Master in Marketing opens doors to dynamic careers in the world of strategic brand management, digital communication and innovative advertising strategies. Immerse yourself in a demanding apprenticeship that not only provides in-depth knowledge of marketing, but also enables you to master the challenges of the modern business world. Explore in-depth concepts, create brand identities, and become an expert in the art of successfully positioning products and services on the market. The Master in Marketing and the Digital Marketing Master are the key to unlocking your full potential in the exciting world of marketing.


In the current CHE University Ranking 2023/24, Munich Business School mainly achieves above-average ratings in all ranking categories.

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What do you need to study Marketing Master?

The decision to pursue a Master's degree in Marketing requires not only a solid academic foundation, but also certain personal qualities and skills. The path to a Master's in Marketing starts with specific prerequisites that applicants must fulfill, followed by the essential qualities that can help them succeed during their studies. From academic qualifications to creative skills and teamwork, this combination of prerequisites and traits form the foundation for success in the exciting and dynamic field of the Marketing Master's program. To be successful in the field of marketing, you should have the following prerequisites and qualities or acquire them in the Master's program at the latest:


  • Analytical skills: The ability to analyze data and understand trends is critical to developing effective marketing strategies.
  • Creativity: Creativity allows you to develop innovative ideas for products, services and advertising campaigns.
  • Communication skills: Clear and persuasive communication is essential in marketing, whether in writing or presentations.
  • Teamwork: A willingness to work with different teams and departments to develop holistic marketing solutions.
  • Interest in market trends: A keen interest in current market trends and the ability to adapt quickly to change.

MBS Master Marketing - No. 1 Benefit

The following graphic shows the No. 1 benefit of the Master in International Marketing and Brand Management program at Munich Business School.

Marketing Master Studies in Germany

There are many universities in Germany that offer Master's degree programs in marketing. Here are some examples:

  1. Master in Marketing Management: In-depth study of strategic planning and implementation of marketing strategies for business growth.
  2. Master in International Marketing: Focuses on global market strategies, cultural adaptations and international market development
  3. Master in Strategic Marketing Management: Emphasizes the development and implementation of long-term marketing strategies to strengthen the competitive position.
  4. Master in Consumer and Sales Management: Focuses on understanding consumer behavior and effective sales management.
  5. Master in Digital Marketing: Provides insights into digital marketing strategies, online advertising and social media marketing.
  6. Master in Brand Management: Focuses on building and maintaining brand identity, brand management and strategic branding.
  7. Master in Communication and Marketing: Integrates marketing with communication strategies for comprehensive external and internal brand positioning.
  8. Master in Business Administration (MBA) with a focus on marketing: Combines business administration fundamentals with marketing knowledge for a holistic management education.
  9. Master in Marketing Analytics: Focuses on the application of data analysis to optimize marketing decisions.
  10. Master in Corporate Communications and Marketing: Combines marketing with corporate communications for an effective brand presence and reputation.

These degree programs may have different focuses and course content depending on the university. It is advisable to check the exact details of the individual programs at each university to ensure that they match your interests and career goals.


The Marketing Master at MBS is called International Marketing and Brand Management.

However, you also have the option of choosing marketing as a major in the following degree programs or finding it elsewhere in the curriculum:

Master International Business

MBA General Management

Marketing Master Studies at Munich Business School

At Munich Business School, you can study for a Master's degree in International Marketing and Brand Management. This gives you the perfect mix of Business Studies knowledge and experience in marketing and brand management to shape your future according to your own ideas. These are the most important facts about the MBS degree program:

Study Duration:

18 or 24 Months


Master of Arts (M.A.)

Start of Studies:

Annually in September

Study Title:

Master International Marketing and Brand Management

Study Language:


Tuition Fees:

8.300 EUR per Semester

Form of Study:

In presence at the campus in Munich


Mentoring Program, Business Projects & International Focus

Focal Points:

6 Electives & 3 International Focus Options

What you will learn in
Marketing Master Studies

Strategic marketing management Development and implementation of long-term marketing strategies to achieve corporate goals.
Market research Methods for collecting and analyzing data in order to understand market opportunities and customer needs.
Consumer behavior Investigation of consumer motivations and decision-making processes.
Digital marketing Strategies for online marketing, social media marketing and digital campaign management.
Product Management Planning, development and marketing of products or services.
Brand Management Building, positioning and maintaining brand identity.
Marketing communication Development of effective advertising and communication strategies.
Sales management Planning and organization of sales activities to increase sales and customer satisfaction.
International marketing Adapting marketing strategies to international markets and cultural differences.
Marketing ethics and sustainability Consideration of ethical issues and sustainable practices in marketing.
Marketing Analytics Application of data analysis to optimize marketing decisions.

The program may also include practice-oriented projects, case studies and possibly internships to strengthen the connection to the real business world. A Master's degree in Marketing provides in-depth knowledge and skills to prepare alumni for challenging positions in marketing. These are just some of the typical topics that can be covered in the Marketing Master's program.

Master Marketing Munich

Munich, as a business location and capital of the Free State of Bavaria, as an example of Marketing Master Germany, plays an important role as a powerhouse in the field of marketing within the European Union. Several factors contribute to this position:

  1. Economic strength: Munich is one of the strongest economic regions in Germany and Europe. The city is home to numerous internationally renowned companies, particularly in the automotive, technology, finance and media sectors.
  2. Innovation center: Munich is considered a center of innovation and is home to a large number of start-ups and technology companies. This dynamic promotes creative marketing approaches and digital innovations, making the city an important location for marketing in the European context.
  3. Industry diversity: The diversity of business sectors in Munich, from traditional industries to emerging technologies, creates a wide range of marketing opportunities. Companies from different industries are looking for talented marketing professionals to position themselves in a highly competitive environment.
  4. Educational Institutions: Munich is home to highly regarded educational institutions and research centers, including the Munich Business School (MBS). These institutions not only nurture marketing professionals, but also provide research and innovation that drives the industry forward.
  5. International environment: Munich attracts professionals from different parts of the world and maintains close international business relationships. This creates a multicultural dynamic that is crucial for international marketing.

Overall, Munich is characterized by its economic strength, innovative power and diverse corporate landscape as a major powerhouse in the field of marketing in the European Union. Companies and marketing experts benefit from a dynamic environment that offers room for growth, creativity and business success.

Marketing Master Studies at MBS

Munich Business School not only focuses on marketing studies, but also places particular emphasis on the internationalization of this degree program so that you will be able to pursue your chosen profession worldwide after graduation. The Master's program in International Marketing and Brand Management at MBS offers numerous highlights, including semesters abroad, internships, business projects and plenty of opportunities for networking. You can look forward to small study groups, dedicated teaching staff and award-winning programs. Above all, it is important to us that your name counts. You are not just an anonymous member, but the driving force that keeps us going every morning. As a small, private university, we take time for your concerns and offer a personalized study experience. Our lecturers have extensive practical experience and teach you skills that really count. In addition to solid marketing and brand management knowledge, we also promote values and skills that will give you an understanding of sustainability and social responsibility as a budding marketing expert and optimally prepare you for a wide range of professional fields.

Benefits of the Munich Business School

Munich Business School offers students a number of advantages that are made possible by the structure of a private university. You will benefit from these advantages during your studies at MBS:

Learn from Experts

Professors with Experience in Business & Specialists as Guest Lecturers

Individual Support

Small Class Sizes & Support through e.g. Dual Degree Opportunity

Double Education

Marketing and Management

Becoming a Generalist & Specialist at the same time

Broad Marketing Studies & specialized Knowledge through focal points

International Future Prospects

International Focus & many Networking Opportunities

That's how easy it is to study at MBS:


Personal Interview


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Procedure and Completion of a Master's Degree in Marketing

A master's degree program in marketing is usually designed to provide in-depth knowledge and skills in the field of marketing. The process may vary depending on the university and program, but here are some general aspects:

  • Master's thesis: The degree program often concludes with a Master's thesis, in which students write an independent research paper on a marketing topic.


The degree of a Master's degree in Marketing is usually the Master of Science (M.Sc.) or the Master of Arts (M.A.), depending on the focus of the degree program. The exact degree may vary, but it indicates that graduates have acquired in-depth knowledge in the field of marketing and are able to tackle complex marketing challenges. The degree is internationally recognized and opens doors to various career opportunities in the marketing field.

The Marketing Master's program at MBS

If you are interested in studying international marketing and at the same time want to gain comprehensive insights into the tasks of a brand manager, the Master's program "International Marketing and Brand Management" at MBS is the ideal choice for you! Our program will help you to deepen your expertise in the areas of international and brand marketing. You will gain insights into behavioral psychology, work with digital marketing tools and learn about the latest innovations to strengthen your customer understanding skills - a key aspect for success in the business world.

Our "theory meets practice" approach allows you to learn the latest scientific insights while applying your knowledge to real-world projects. By developing your own marketing campaigns and interacting with business professionals, you will be optimally prepared for your future career. During the International Marketing and Brand Management Master's program, you can choose an international focus each semester and explore different markets, methods and specific economic areas that influence the global economy.

International Focus

The studies at MBS focus on the international market. A large part of the course content is taught in English and MBS students come from all over the world.

Semester Abroad

Internationality is also expressed through the semester abroad. Students spend the last semester at one of our more than 60 partner universities around the world.

Business Project

Students work on a business project for a real company. In doing so, they apply the theoretical knowledge gained during their studies in practical applications.

Overview of all Electives in the Master International Marketing and Brand Management at MBS

The following diagram shows all the electives you can choose from in the Marketing Master's program at Munich Business School.

The MBS Career Center

The Munich Business School (MBS) Career Center serves as a crucial link between MBS students and companies. Its primary focus is to address students' career-related concerns and establish connections with the business sector, facilitating optimal staffing solutions. As a result, companies maintain a continuous presence at Munich Business School.

MBS students receive comprehensive support throughout their journey to achieve professional goals. This support spans from assisting in the search for internships both in Germany and abroad, facilitating initial connections with potential employers, to providing guidance in later stages of their careers and post-graduation.

Companies value Munich Business School students for their practical training, and our partners regularly offer opportunities such as internships, positions for working students, graduate roles, and thesis topics through the dedicated career portal JobTeaser.

Looking to find out more?

Studienberater MBS: Uttamdeep Kaur, B.A.


In order to qualify for the Master International Marketing and Brand Management study program, you must fulfill academic, linguistic, and to some extent professional requirements.

You may submit your application documents at any time. Since the places are limited, we advise you to apply for your desired study start as early as possible.


Admission Requirements

Academic Requirements

The main requirement for admission to the Master International Marketing and Brand Management study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply  for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor

Language Requirements

English Proficiency

Applicants must proof their English language skills by passing one of the following language tests:

  • TOEFL iBT & Home Edition: min. 85 (min. of 22 in writing band, min. of 20 in all other bands; MBS TOEFL Institution Code: 5772)
  • IELTS & IELTS Online: min. level of 6.5– Academic Module
  • ELS English for Academic Purposes: Advanced Level 112
  • Duolingo English Test: Overall Score 115 or higher
  • Pearson PTE Academic: Overall Score 56 or higher
  • Cambridge: Min. 173 or Grade B or higher

Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.

Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.

The English proficiency test can be waived by the following candidates:

  • Applicants having completed their schooling in English (i.e., High School Diploma, IB)
  • Applicants having completed their first academic degree in English

Application Deadline

Application deadlines in detail

We accept applications all year round. However, we recommend that you apply as early as possible, as the number of places is limited.

Spring semester (Master International Business only)

  • Application guideline for Europeans (no visa): December 10
  • Application guideline for non-Europeans (visa required): October 31

Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.

Winter semester

  • Application guideline for Europeans (no visa): July 15
  • Application guideline for non-Europeans (visa required): May 15

Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.

Application Process

Step 1: Written Application

When submitting your online application, please provide the following mandatory documents:

  • Answering questions of motivation (various questions are available for selection during the online application process)
  • Résumé/CV
  • Copies of your graduation certificates* and/or current university transcripts*

You may also upload the following additional documents:

  • recent photo of yourself (professional, in color with bright background)
  • Copy of the school leaving certificate (e.g., Highschool Diploma, IB, Abitur)*
  • Proof of English language proficiency (TOEFL, IELTS or ELS)
  • Reference letters (if available)
  • When applying for a scholarship: personal statement (1 page)

*Please provide the original documents or certified copies when you gain admission and matriculate to the program.

Online Application

Step 2: Admission

Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.

As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.

Our study advisors will of course be available for all kinds of potential questions and personal consultations.

Step 3: Study Contract

Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.

The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1.990 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.

Step 4: Student Visa

If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.

More about Student Visa


Munich Business School offers attractive scholarship programs amount up to EUR 4,000 of the overall tuition fee. (Up to EUR 2,000 on the 1st and 2nd master's semester).

If you wish to apply for a scholarship, you should include an application when you submit your overall application. You can find further information on our scholarships and financing page.

Field Report of a Master IMBM Alumni

Experience with IMBM ★★★★

"I thought the guest lectures were very insightful and informative. The examples quoted in class were very interesting and new. Plus, the activities done in class were very interactive and fun. We were also told to read a book as a part of our class assignment and I really enjoyed that. Besides that I met people across different cultures and that has been the highlight of my studies at MBS."

Shubhangi on StudyCHECK

Marketing Master Salary

The salary after completing a Marketing Master's degree can vary greatly and depends on several factors, including:

  1. Work experience: People with more work experience tend to receive higher salaries.
  2. Industry: Salary can vary depending on the industry you work in (e.g. technology, consumer goods, healthcare).
  3. Position: Executives and senior positions tend to receive higher salaries than entry-level employees.
  4. Company size: Salary can also depend on the size of the company. Larger companies often pay higher salaries.
  5. Region: The region in which you work can have a significant impact on your salary, as the cost of living varies depending on location.

In general, Master's alumni in marketing in Germany can expect a starting salary marketing master of around 40,000 to 70,000 euros gross per year. With increasing professional experience and career development, the salary can increase significantly and experienced marketing professionals, especially in senior positions, can reach salaries in the six-figure range. However, it is important to note that these are general estimates and individual salary negotiations, bonuses and benefits can affect overall earning potential.

Master IMBM in Numbers

Students per group

International Partner Universities

Student to Faculty Ratio

Business Hotspot Munich

Age range

57 %
International Students

Career Opportunities after Studying a Marketing Master

There are a variety of career opportunities in marketing that require different skills and specializations. The following professions can exist in different industries and companies, and many professionals develop specific expertise in certain marketing areas over the course of their careers. The marketing field thus offers a wide range of career opportunities for graduates with different interests and skills. Here are some common careers in marketing:

Marketing Manager Responsible for developing and implementing marketing strategies, monitoring advertising campaigns and achieving business goals.
Product Manager Focuses on the development, positioning and marketing of products.
Market Research Analyst Collects and analyzes data to understand market and consumer trends.
Brand Manager Responsible for building, maintaining and managing brand identities.
Digital Marketing Specialist Specializes in online marketing strategies, social media marketing and digital advertising campaigns.
Content Marketing Manager Develops and oversees content strategies to improve brand presence.
Event Manager Plans and coordinates marketing events and campaigns.
Public Relations (PR) Manager Responsible for communication between the company and the public, including media relations.
Marketing Analyst Analyzes data and marketing metrics to evaluate the effectiveness of marketing strategies.
Social Media Manager Manages a brand's presence on social media platforms and develops social media strategies.
Email Marketing Manager Responsible for the development and implementation of email marketing campaigns.
Sales and Marketing Coordinator Supports the coordination of sales and marketing activities.

3 Examples of Careers in Marketing

The diversity in the field of marketing is reflected in various exciting professional fields. Three particularly interesting professions are Content Marketing Manager, Digital Marketing Specialist and Market Research Analyst. Each of these professions offers not only challenging tasks, but also the opportunity to be creative and data-driven in the dynamic world of marketing. Here is a closer look at these three professions:

Content Marketing Manager

Tasks: This professional group is responsible for the planning, development and implementation of content strategies. This includes creating content in formats such as blog posts, videos and infographics. They need to understand the target audience, identify relevant topics and ensure that the content communicates the brand message.

Why it's interesting: This job combines creativity, strategic thinking and the ability to communicate in a targeted way. It offers the opportunity to tell stories, shape brand identities and capture the interest of the target audience. The field offers room for innovation and new approaches.

Market Research Analyst

Tasks: This professional group collects and analyzes data to understand market and consumer trends. This includes surveys, interviews, statistical analysis and the evaluation of competitive data. The insights gained help companies make informed business decisions.

Why interesting: This profession is interesting because it provides in-depth insights into the needs and preferences of the target group. By analyzing data, companies can optimize their marketing strategies in a targeted manner and better adapt their products or services to the demands of the market. It is a key position for data-driven decision making.


After completing an MBS Master International Marketing and Brand Management program, you can also take up all these professions abroad without any problems, thanks to the international focus.


Is a Master's in Marketing a good degree program?

The assessment of whether a Master's in Marketing is a good degree program depends on various factors, including individual career goals, interests and the specific design of the program. A Master's in Marketing can offer advantages by providing in-depth knowledge of marketing and improving career opportunities in the field. However, it is important to consider the specific course content, the reputation of the university and the practical orientation of the program. In addition, personal preferences and the current demand for marketing experts on the job market play a role in the decision to choose this degree program.

How much do you earn with a Master's in Marketing?

The income with a Master's in Marketing varies depending on various factors such as location, industry, professional experience and individual negotiation skills. However, graduates with a Master's in Marketing can generally work in senior positions in marketing and communications departments, consulting firms or advertising agencies. Salaries can therefore vary greatly depending on the position and company size. However, experienced marketing professionals with a Master's degree often have the opportunity to earn above-average salaries.

For example, entry-level marketing professionals with a Master's degree could expect an annual salary in the range of €40,000 to €70,000, depending on the factors mentioned. Experienced professionals or C-level executives can earn significantly higher salaries. It is advisable to consult recent salary surveys and industry reports for more accurate information based on the current job market.

More information on this further up in the text.

What can you do with a Master's in Marketing?

A Master's in Marketing opens up various career opportunities. Graduates can work in management positions in corporate marketing departments, develop strategic marketing plans, conduct market research or work in product development. There are also career opportunities in advertising agencies, PR firms, market research companies or as a marketing consultant. A Master's in Marketing also enables entry into management positions such as Marketing Director or CMO (Chief Marketing Officer). The versatility of the program allows alumni to shape their careers in various industries, including technology, healthcare and consumer goods.

More information above.

Which Bachelor for Marketing Master?

Various Bachelor's degrees can be considered for a Master's in Marketing. Typically, Bachelor's degrees in Marketing, Business Studies, Communication, Media Studies or related fields are relevant courses of study. However, the choice can vary from university to university. It is important that the Bachelor's degree covers the necessary basics in the areas of marketing, market research, communication and management to enable a smooth transition to the Master's in Marketing. It can also be advantageous if the Bachelor's degree includes practical experience or internships in the field of marketing.

However, it is also possible to study a Master's in Marketing without any prior knowledge and having completed an independent Bachelor's degree.

Is a Master's in Marketing worthwhile?

The question of whether a Master's in Marketing is worthwhile depends on various factors, including individual career goals, the industry in which you want to work and the specific structure of the course. A Master's in Marketing can be worthwhile as it provides in-depth knowledge and skills that improve career opportunities in this field. However, the decision should also be made taking into account the costs, the duration of the course and the current demand for marketing experts. It is advisable to evaluate the specific course content, the reputation of the university and possible networking opportunities in order to make an informed decision.

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Studienberater MBS: Uttamdeep Kaur, B.A.
PAGE-TITLE: Master Marketing