#4 in Germany, Austria and Switzerland and #1 in Bavaria for start-up activity relative to university size – TUM Entrepreneurship Ranking 2025
AI, new technologies, shifting markets and changing expectations are reshaping how companies compete and create value. This Master prepares you not just to react to this change, but to actively shape it.
This Master isn't only for students who want to launch a start-up.
It's for everyone who wants to drive innovation and transformation in established companies, develop family businesses for the next generation, build and scale new ventures, work in corporate innovation or the start-up ecosystem, or advise organizations on innovation, growth and change.
Bring new ideas and AI applications into established companies and guide teams confidently through change.
Help organizations evolve their business models in the age of AI and manage change effectively.
Take a family business into the next generation with new ideas and new lines of business.
Help build new ventures – in a start-up, in corporate venture building or within the accelerator scene.
Develop your own idea, test it in the market and launch it with coaching and a strong network.
AI is changing more than individual tools – it's changing business opportunities, business models, organizations and the way decisions are made.
You learn where AI creates new entrepreneurial opportunities, how it changes innovation processes and entrepreneurial decision-making, and how companies turn technological change into lasting business value.
AI perspectives run through the entire program – you'll find exactly where in the curriculum below.
The quality of teaching and the training of sought-after specialists and managers are at the heart of Munich Business School. By studying at MBS, you are making an investment in your future. You can conveniently pay your tuition fees in three semester installments or 18 monthly installments.
Early Bird Special - Deadlines
Spring Intake: 15 October – € 1,000 discount
Fall Intake: 15 February – € 1,000 discount
Discover our scholarships and 100% study financing with Brain Capital. You can find all the information you need under Scholarships and Study Financing.
Where can this Master take you? Companies are looking for people who understand how AI is changing business models – and who can put that change into practice. This Master opens doors in start-ups, established companies, family businesses, consulting and the wider innovation ecosystem.
Over two semesters, you work in a small team on a real innovation or business challenge – for a start-up, an investor, an accelerator, a family business or the innovation unit of an established company. An MBS professor supports you throughout. Where it fits, you also assess how AI could change your project partner's processes, products or business model – including the opportunities and risks.
The Business Project is also your gateway to Munich's innovation ecosystem: it connects your studies with organizations, decision-makers and contacts that matter far beyond the lecture hall.
Examples from past projects: an international market entry strategy for a mobility start-up and an analysis of disruptive innovations for a private equity firm.
A common thread through your studies.
In this program, AI isn't an add-on. It runs through the innovation and entrepreneurship curriculum. In Fundamentals in Innovation & Entrepreneurship, you explore how AI platforms and emerging technologies reshape industries, opportunities and value creation. In Ideation & Prototyping, you use AI to support opportunity discovery, ideation and rapid experimentation while learning to critically assess its output. Venture Creation & Development addresses AI-enabled business models, commercialization and resource requirements, while Sustainable Growth & Venture Scaling examines how AI-enabled innovation can be implemented and scaled responsibly. The AI in Business elective lets you deepen these capabilities further.
From understanding change to transforming entire organizations.
You start by understanding change: how are AI and new technologies reshaping markets, industries and business models? Building on that, you develop and test solutions – with design thinking, lean startup, prototyping and AI-supported experimentation, always close to real customers. You work with the same methods that start-ups and innovation teams in established companies actually use.
Next, you turn validated ideas into viable ventures: you develop business models, secure resources, define market strategies and scale innovations. And because technology alone doesn't change an organization, you learn to lead transformation – with responsible leadership, an understanding of organizational behavior and a clear view of the ethical questions AI raises in business.
You have the opportunity to apply for our exclusive mentoring program. Within the framework of this program, a professionally experienced person from the circle of MBS alumni will support you with words and deeds during the hot phase of your studies, help you to achieve your career goals and provide you with valuable contacts through their network. At the beginning of your studies, you will receive more information about our mentoring program and can apply for one of the limited places.
Study innovation where business, technology and entrepreneurship come together.
Munich brings together global corporations, family businesses and Germany's Mittelstand, start-ups, investors, accelerators, technology companies, research institutions and innovation networks. Throughout the program, you build your network through company projects, guest lectures, alumni, ecosystem events and direct exchange with founders, investors and corporate innovators.
Why study a Master in Entrepreneurship in Munich? The region is home to more than 2,400 start-ups and, relative to its population, is Germany's strongest start-up location. Add global corporations, a strong Mittelstand, investors and universities that work closely with business. And because the program is taught 100% in English, you don't need to speak German to study here.
Innovation isn't about having more ideas. It's about recognizing the right opportunities, making decisions under uncertainty and turning ideas into action. Prof. Dr. Nadine Chochoiek leads the program with a focus on innovation, entrepreneurship and decision-making under uncertainty. In this Master, she connects these topics with the question of how AI is changing entrepreneurial decisions and business models.
Over three semesters, the curriculum takes you from your first idea to real impact. You develop an entrepreneurial mindset, learn to test, build and scale innovations, and combine this with business fundamentals and an international perspective. AI perspectives are integrated into the core modules.
A central component of the program is the semester abroad at one of more than 70 partner universities worldwide at Munich Business School – in Europe or on another continent. Whether in France, the United States, China, Australia, or Mexico, the stay abroad is an unforgettable experience for many students, allowing them to gain international experience, form lifelong friendships, and collect valuable academic and personal impressions. The International Center of Munich Business School provides comprehensive guidance and support in choosing the right partner university and with all organizational matters.
More than half of all MBS students come from abroad, giving every class an international feel. Through daily exchange with your international classmates, you develop a deep understanding of different cultures and get to know culture-specific ways of thinking and working that enrich your studies. Shared activities outside the lecture hall also help you expand your international network and build valuable contacts and friendships.
With the dual degree option, you acquire an additional, specialized Master's degree from one of our partner universities. Munich Business School's cooperation with renowned international universities gives you the opportunity to acquire two different master's degrees within two years. The dual degree is only available in the fall start. For a dual degree, you will normally spend two semesters at MBS and then two semesters at the partner university, followed by the Master's thesis.
To qualify for the Master Innovation & Entrepreneurship │ AI Transformation, you need to meet academic, language and, where applicable, professional requirements. You can submit your application at any time. As places are limited, we recommend applying early.
The main requirement for admission to the Master study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor.
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
We accept applications all year round. However, we recommend that you apply as early as possible, as the number of places is limited.
Spring semester (Master International Business only)
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
Winter semester
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
When submitting your online application, please provide the following mandatory documents:
You may also upload the following additional documents:
*Please provide the original documents or certified copies when you gain admission and matriculate to the program.
Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.
As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.
Our study advisors will of course be available for all kinds of potential questions and personal consultations.
Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.
The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a down pyment of 1.990 Euro due upon signing the study contract. The down payment will be deducted from your first tuition fee installment.
Non-EU nationals are required to apply for a student visa in order to start their studies in Germany.
To obtain a visa invitation letter from Munich Business School, please take the following steps:
Please download the Visa Guide relevant to your country for detailed instructions:
If you completed your Bachelor's degree in China, India, or Vietnam, you must obtain an APS certificate before applying for your German student visa. The APS certificate confirms the authenticity of your academic documents and is issued by the respective APS office in your country:
Indian nationals with a Bachelor's degree in Engineering, Commerce/Accounting/Finance/Economics, or Business/Management are additionally required to submit a dMAT certificate as part of their APS documentation. The dMAT is administered separately by g.a.s.t. The APS certificate can only be issued once the dMAT result has been submitted, so please register as early as possible.
Munich Business School offers attractive scholarship programs amount up to EUR 4,000 of the overall tuition fee. (Up to EUR 2,000 on the 1st and 2nd master's semester).
If you wish to apply for a scholarship, you should include an application when you submit your overall application. You can find further information on our scholarships and financing page.
That depends on your goals. If you want to shape innovation – in your own start-up, an established company or a family business – you gain methods, real project experience and access to Munich's start-up ecosystem. A degree isn't a must for founding a company, but it is an accelerator: you test ideas in a safe setting, build a network and learn from faculty with hands-on experience.
Much more practical. Over two semesters, you work on a real assignment in the Business Project for a start-up, an investor, an accelerator or an established company. In the 3rd semester, you choose between your own start-up project, an internship and a semester abroad. You apply methods such as design thinking, lean startup and prototyping directly instead of only learning the theory.
No. Alongside the innovation and entrepreneurship modules, you take core modules such as International Business and Management, Communication in International Business and Responsible Leadership. This qualifies you not only for founding a company but also for corporate innovation, business development, strategy, consulting or family business succession. An entrepreneurial mindset is in demand in almost every industry.
Yes. In the 3rd semester, you can work on your own start-up instead of a semester abroad or internship, with supervision and coaching from faculty. Before that, you develop and test business ideas in the modules and the Business Project. Whether you launch straight after graduating or first gain experience in a company is up to you.
Yes. The start-up project is one of three practical options in the 3rd semester and is worth 15 ECTS. You work on your own idea with ongoing coaching from faculty. Much of what you learn in the first two semesters – from ideation and prototyping to resource acquisition and scaling – can be applied directly to your venture.
It's about how artificial intelligence is changing business opportunities, business models, organizations and decisions – and how you shape this change as a founder or manager. You learn where AI creates new entrepreneurial opportunities, how it changes innovation processes and how companies responsibly turn technological change into business value.
No. This Master isn't a degree in AI engineering, data science or programming. The focus is on management, entrepreneurship and organizations: spotting opportunities, making well-founded decisions with AI and leading people through change. Curiosity about new technologies helps – technical knowledge isn't required.
Yes, but not as a pure tool course. AI tools change quickly, so you learn to use them purposefully for research, idea generation, prototyping and analysis – and to critically assess their output. The key question is when AI adds real value to a business model or decision, and when it doesn't.
Judgment, decision-making under uncertainty, communication and leadership. AI can analyze data and suggest ideas, but it can't replace the ability to spot the right opportunities, set priorities and win people over for change. These skills are at the heart of the Master – combined with a solid understanding of what AI can do for a business.
Many paths are open to you: corporate innovation and business development in established companies, innovation and strategy consulting, roles in start-ups and scale-ups, at accelerators or venture builders – or succession in a family business. The Master is deliberately designed not just for founders, but for everyone who wants to drive innovation and change.
Yes. According to the TUM Entrepreneurship Ranking 2025, Munich Business School is the university with the highest start-up activity in Bavaria, the region around Munich. Between 2014 and 2024, there were 85 start-ups per 1,000 students – placing MBS 4th across Germany, Austria and Switzerland.
Yes. The Master Innovation & Entrepreneurship is taught 100% in English. You don't need German for admission or for your studies. Around half of all MBS students come from abroad, so you'll study in an international environment right in the heart of Munich.
Our fully equipped apartments offer everything you need to focus entirely on your studies: modern design, comfort, and premium extras.
You don’t have to worry about annoying things like a washing machine, electricity, heating, or Wi-Fi. We have already taken care of everything for you.
Scan & chat with us instantly.
Elsenheimerstraße 61
80687 München Germany
