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Prof. Dr. rer. pol. Hans H. Jung

Professor for International Marketing

Following his apprenticeship as a banker, Prof. Dr. Hans H. Jung studied Business Administration at the University of Mannheim. He took his doctorate under Prof. Dr. Hans Raffée in 1997. At the same time, he was the CEO of the Institute for Marketing at Mannheim University and a partner of ISUMA Consulting GmbH, Prof. Dr. Wiedmann & Partner. From 1998 to 2000, Prof. Dr. Jung was a manager at Daimler AG with his office in London. In 2001, he became Principal and later Vice President of Nexolab GmbH, a BMW Group company. In 2007, he participated in the program for managing directors and CEOs of St. Gallen.

Since 2011, Prof. Dr. Jung has been a senior manager of the consultancy UNITY AG. Since 2012, he has been a professor at MBS.

At MBS

Professor for International Marketing

Courses

Bachelor International Business, Master International Business

Focus

Marketing Basics, International Service Marketing, Business-to-Business Marketing (Industry 4.0)

Publikationen

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BOOKS AND EDITORSHIPS 

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JOURNAL AND CONFERENCE CONRIBUTIONS, WORKING PAPERS

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Medien

All articles by Prof. Dr. Hans H. Jung on the MBS Business Blog
 

Jung, H. H. / Marschall Carreras, S. / von Stillfried, L. (2017): Market Analysis for Fendt/AGCO Corporation: Development of a Lawnmower Robot for Under-Vine Car. Munich Business School, 11-10-217, https://www.munich-business-school.de/insights/en/2017/agco-robot-viticulture/
 

Jung, H. H. / Kraft, P. / von Linde, L. (2016): Emotions on the Web. Munich Business School, 10-24-2017, https://www.munich-business-school.de/insights/en/2017/emotions-on-the-web/

Jung, H. H. / Miller, W. / Hüni, V. (2017): How to Successfully Manage the Cultural Change Following a Takeover. Munich Business School, 07-04-2017, https://www.munich-business-school.de/insights/en/2017/takeover/

Jung, H. H. / Kraft, P. (2017): Digitally Connected: On the Way to the Smart Customer – Challenges and Success Stories from Corporate Practice. Munich Business School, 03-10-2017, https://www.munich-business-school.de/insights/en/2017/digitally-connected-smart-customer/

Jung, H. H. / Mazzucco, B. (2016): The Effect of Digital Transformation on the Fitness Industry. Munich Business School, 11-15-2016, https://www.munich-business-school.de/insights/en/2016/the-effect-of-digital-transformation-on-the-fitness-industry/

Jung, H. H. / Miller, C. / Kolb, K. (2016): Using Scenarios to Assess Tesla Motors Prospect in the Electric Vehicle World 2020+. Munich Business School, 06-27-2016, https://www.munich-business-school.de/insights/en/2016/tesla-ev-world-2020/

Jung, H. H. / Weinhold, D. / Stich, L. (2016): Event Marketing: An Analysis of Event Platforms From Selected Premium Car Manufacturers. Munich Business School, 04-08-2016, https://www.munich-business-school.de/insights/en/2016/event-marketing-car-manufacturers/

Jung, H. H. / Spagl, C. (2016): Football is Attractive for the Fans – and Vice Versa!? Munich Business School, 02-05-2016, https://www.munich-business-school.de/insights/en/2016/football-is-attractive-for-the-fans/

Jung, H. H. / Kraft, P. (2015): Digital Added Value put into Practice – or: What has the Online Purchase of a New Car to do with the Internship of a Student and the Bachelor Seminars at MBS? Munich Business School, 09-04-2015, https://www.munich-business-school.de/insights/en/2015/digital-added-value-put-into-practice/

Jung, H. H. (2015): Starting a Career with the Final Thesis. Munich Business School, 04-24-2015, https://www.munich-business-school.de/insights/en/2015/starting-a-career-with-the-final-thesis/

Jung, H. H. (2014): Where the Customer is King: Part 3 – The Business with Mobility. Munich Business School, 11-14-2014, https://www.munich-business-school.de/insights/en/2014/where-the-customer-is-king-part-3-the-business-with-mobility/

Jung, H. H. (2014): Where the Customer is King: Part 2 – Service Strategies Simply Implemented. Munich Business School, 11-07-2014, https://www.munich-business-school.de/insights/en/2014/where-the-customer-is-king-part-2-service-strategies-simply-implemented/

Jung, H. H. (2014): Where the Customer is King: Part 1 – Growth by Customer-Centered Service Innovations. Munich Business School, 10-31-2014, https://www.munich-business-school.de/insights/en/2014/where-the-customer-is-king-part-1-growth-by-customer-centered-service-innovations/

Jung, H. H. (2014): Which Role Will Electro-mobility Play in the Future? Part 3: What is the Contribution that Research has to Offer? Munich Business School, 09-01-2014, https://www.munich-business-school.de/insights/en/2014/role-of-electro-mobility-part-3/

Jung, H. H. (2014): Which Role Will Electro-mobility Play in the Future? Part 2: What Steps are Required so that Electro-mobility can Achieve a Sufficient Market Share? Munich Business School, 08-27-2014, https://www.munich-business-school.de/insights/en/2014/role-of-electro-mobility-part-2/

Jung, H. H. (2014): Which Role Will Electro-mobility Play in the Future? Part 1: When will Electric Cars Become a Part of the Regular Urban Landscape in Munich? Munich Business School, 08-18-2014, https://www.munich-business-school.de/insights/en/2014/role-of-electro-mobility-part-1/