An intensive exchange with renowned companies and a practice-oriented curriculum are ideal preparation for the challenges you will face in the field of international marketing. You will also make valuable business contacts during your studies.
How can you market a product so effectively that its target group simply can’t shake the thought of it? What’s the best way to position a product in new markets? The International Marketing concentration on the International Business master’s program will prepare you for a successful, international career in the field of marketing. You will receive in-depth teaching on the topics of market research, communication and sales, exploring some of the challenges posed by globalized markets and the digital world.
The International Business master’s program, which is taught in English and has a potential concentration in International Marketing, allows you to earn your master’s degree in just 18 months. During your first two semesters, which you will spend on our Munich campus, you will learn how to plan and implement successful marketing campaigns. You will also learn to analyze and solve marketing-related problems. The teaching will cover how to make effective use of modern tools in digital marketing communication. In addition, you will supplement your chosen concentration, International Marketing, with another concentration of your choice, such as Luxury Management.
Interactive lectures and a business project with a real company will enable you to learn with a clear focus on practice. By working together closely with your classmates, you will be ideally prepared for a subsequent career in marketing. The intensive cooperation with a company is an opportunity to apply your knowledge in practice, further your understanding and make valuable business contacts. You will then spend your third semester at one of over 60 MBS partner universities. The semester abroad is an ideal opportunity to get to know a new country and a different culture. It gives you a chance to develop both personally and professionally, gaining genuine, international experience in the field of marketing. After your semester abroad, you will write your master’s thesis.
The International Business master’s program, with a concentration in International Marketing, is the perfect choice for prospective marketing professionals. The course covers a wide range of essential topics for commercial success in any company. From beauty brands to solar panel manufacturers, nobody gets anywhere in business without good marketing!
The International Marketing specialization teaches you how companies build brands and run marketing campaigns across global markets. You will focus on:
The International Marketing concentration is ideal for creative, discerning people with an interest in online media, advertising campaigns, product design and product marketing. You should also have a good understanding of business fundamentals. A love of figures and mathematics is a definite requirement for this marketing course.
You should be interested in:
Your strengths are:
Luxury Management, International Finance, Global Family Business and Wealth Management, Corporate Strategy and Innovation, International Entrepreneurship, Digital Business Management
In the Business Project, which lasts two semesters, you work with other students on specific projects on behalf of a company. These live cases are as varied as the companies that provide them: A start-up needs a market entry strategy for a new target country, the hidden champion from the Bavarian region needs ideas for a brand awareness campaign. Within the framework of this project, you will apply and deepen your acquired business knowledge in a small group. All groups receive coaching from an MBS professor throughout the entire project duration. It is not uncommon for business projects to result in concrete and directly on-site, first job opportunities for the respective student groups, because the region around Munich is one of the strongest economic regions in Germany – just one of the many advantages of studying business administration in Munich.
The Master in International Business in the spring semester stands out for its dynamic structure and international focus. With four specialized concentrations, an engaging study plan including an integrated semester abroad, and targeted preparation for your international experience, it offers the ideal foundation for a global career. Attractive scholarships provide financial support during the key phases of your studies – compact, practical, and internationally oriented. An overview is provided in the module overview for the spring semester.
A central component of the program is the semester abroad at one of more than 70 partner universities worldwide at Munich Business School – in Europe or on another continent. Whether in France, the United States, China, Australia, or Mexico, the stay abroad is an unforgettable experience for many students, allowing them to gain international experience, form lifelong friendships, and collect valuable academic and personal impressions. The International Center of Munich Business School provides comprehensive guidance and support in choosing the right partner university and with all organizational matters.
Apply now for the Master in International Business and secure your place in the International Marketing specialization. Admission is based on academic and language requirements, and with limited places available, applying early significantly increases your chances.
The quality of teaching and the training of sought-after specialists and managers are at the heart of Munich Business School. By studying at MBS, you are making an investment in your future. You can conveniently pay your tuition fees in three semester installments or 18 monthly installments.
Early Bird Special - Deadlines
Spring Intake: 15 October – € 1,000 discount
Fall Intake: 15 February – € 1,000 discount
Discover our scholarships and 100% study financing with Brain Capital. You can find all the information you need under Scholarships and Study Financing.
The main requirement for admission to the Master study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor.
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
We accept applications all year round. However, we recommend that you apply as early as possible, as the number of places is limited.
Spring semester (Master International Business only)
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
Winter semester
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
When submitting your online application, please provide the following mandatory documents:
You may also upload the following additional documents:
*Please provide the original documents or certified copies when you gain admission and matriculate to the program.
Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.
As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.
Our study advisors will of course be available for all kinds of potential questions and personal consultations.
Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.
The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1.990 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.
If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.
Munich Business School offers attractive scholarship programs amount up to EUR 4,000 of the overall tuition fee. (Up to EUR 2,000 on the 1st and 2nd master's semester).
If you wish to apply for a scholarship, you should include an application when you submit your overall application. You can find further information on our scholarships and financing page.
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